Patents and Subscriptions: Phyla's Blueprint for Skincare Success

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.

Here’s a glimpse of what you’ll learn:

• Yug's Background

• Partnering with Shiseido

• Obtaining Patents for Acne Treatment Technology

• Overcoming Higher Customer Acquisition Costs

• The Importance of Customer Activation in Skincare

• Retention Strategies and The Role of Customer Education

• What He Would Do Differently If He Had to Start Phyla From Scratch

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.