How to Leverage Paid Ads & Email Marketing in Q4
Nov 10, 2023•18 min
Episode description
We continue with the episode series on tips to make the most out of this commercial season. In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing. In this episode...
- Paid ads strategy for Black Friday
- Email marketing strategy for Black Friday
- What your audience is expecting to hear from you on each channel
- Getting orders through email flows even if you don't promote any product
- How we structure ad campaigns for BF on Meta and Google Ads