The DTC Insider

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

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Episodes

When Sustainability Meets Innovation: A Conversation with Cake's Founder

Stefan Ytterbon is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specializing in protective gear for adventure sports, Stefan has led Cake since 2016. Cake’s ground-breaking bikes delight design aficionados while offering a path toward a more sustainable future. In this episode... Unveiling the Core Values that Shaped Cake's Vision Overcoming the Challenges of Selling Premium Bikes Online How ...

Jun 16, 2023•17 min

How To Predict The Perfect Price For Every Product

Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode... Skubana Acquisition and Rebooting Post Exit Turning Around his Ecommerce Business, Think Crucial The Fallacy of Managing PPC Spend to ACOS The Ar...

Jun 09, 2023•35 min

Unleashing the Power of Fractional Resources

Welcome to episode #100!!! Hamilton Bolduc is the founder of Content Machine, one of the fastest-growing professional communities. Content Machine matches top pre-vetted talent with leading brands and startups. In this episode... Fractional Resources as a Strategic Solution Amid Hiring Freeze and Layoff Surge Unveiling Effective Content Strategies for E-commerce Brands Unveiling the Paradigm Shift in Asset Testing and the Ascendancy of Creatives as the Ultimate Filter Sponsor for this episode......

Jun 02, 2023•40 min

A Game-Changing Approach to Reviewing Products

Max Keefe is the Vice President of Experify; a tool to help brands connect undecided buyers with existing product owners to get honest opinions and experience products remotely, at scale. In this episode... The Evolution of Product Reviews Transforming the Pre-Cart Experience Building Stronger Connections With Your Community The Impact On The Conversion Rate Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their bu...

May 26, 2023•28 min

Uncovering Customer Insights By Leveraging Post-Purchase Surveys

Jeremiah Prummer is the founder & CEO of KnoCommerce, a survey platform for e-commerce brands. He’s been in the e-commerce space for over 10 years now. In this episode... The Benefits of Post-Purchase Surveys Maximizing Zero-Party Data How Post-Purchase Surveys Can Help E-commerce Brands with Attribution Top Questions to Ask in Post-Purchase Surveys Tips For Driving Actions with Post-Purchase Surveys Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Digital helps e-...

May 19, 2023•41 min

From Backyard Fun to Global Sensation: The Story of Crossnet and Good Sport

Gregory Meade is the co-founder and Chief Executive Officer of CROSSNET and Good Sport. Forbes 30 Under 30 Honoree. In this episode... Greg's Background The Journey from Idea to Product with Crossnet Co-Founder A Deep Dive into their Customer Acquisition and Retention Efforts Insights on Unit Economics and Scaling: Common Mistakes to Avoid Benefits From Collaborating with Influencers Such As Danny Duncan and Other Brands Sponsor for this episode... This episode is brought to you by BSR Digital ....

May 12, 2023•26 min

Why Retention Is The New Acquisition

Noah Rahimzadeh has helped multiple marketing technology companies scale through partnerships. Today, he leads partnerships at the leading order tracking platform for Shopify merchants - Malomo. In this episode... Why Most E-Commerce Brands Are Giving Away Visitors Why the Post-Purchase Experience Matters for Customer Retention How Malomo's Partnership with Loop Can Help E-Commerce Brands Real-Life Examples of Post-Purchase Experience Success Sponsor for this episode... This episode is brought t...

May 05, 2023•32 min

The Power of Optimization: From Websites to Mindsets and Everything in Between

Matthew Stafford is the CEO and managing partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands. He has knowledge and expertise which has enabled him to mentor thousands of store owners through paid Ecommerce groups and live events. In fact, prior to Covid-19, BGS hosted the largest yearly Ecommerce-focused event in North America - BGS LIVE. In this episode... Matthew's Background Strategies for Optimizing Your Website and Beyond Mastering Communication and Relationshi...

Apr 28, 2023•39 min

The Secret to Boosting AOV with Automated Upselling and Bundling

Alex Green is the Co-founder & CEO at PickyStory. PickyStory helps merchants to increase AOV through a complete upselling & cross-selling platform. In this episode... Why Every E-commerce Brand Needs to Increase Their Average Order Value The Power of Storytelling: How to Sell Your Brand and Boost Your Bottom Line Building Experiences That Drive Sales and Loyalty Top Mistakes Brands Make and How to Avoid Them Acquisition vs. Retention: Finding the Right Balance for Your E-commerce Business...

Apr 21, 2023•41 min

The Journey to Building a Successful Skincare Brand for Men

Jake Rosenberg suffered a ski accident in 2019, leaving him with a scar on his face. At the time, he felt that there wasn’t a solution for him because the products found were either impractical, marketed to women, or didn’t address his needs. From there, he learned every aspect of an e-commerce skincare business, product development, supply-chain management, and digital marketing to build Krete, a skincare brand with a performance at the core and a simplistic design that would appeal to the mode...

Apr 14, 2023•41 min

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