On today’s episode I am talking again with Laney Crowell, Founder and CEO of Saie Beauty. A lot has changed since our last conversation in 2020—Saie has now grown into a $100M+ brand and a major player in clean beauty. Laney shares the key inflection points on the road to scaling, the hero products that propelled the brand (like Glowy Supergel and Dew Blush), and her top advice for building both product and community. She gets candid about what she didn’t realize was required to scale, her fundr...
Jul 01, 2025•50 min•Ep. 319
On today’s episode I am speaking with fashion powerhouse Rebecca Minkoff who shares the story behind building her iconic brand — from scrappy beginnings and early celebrity buzz to navigating influencer marketing before it was mainstream. She opens up about the hard-earned path to profitability, the evolving role of creative leadership, and why resilience is the ultimate founder superpower. Plus, Rebecca dives into lessons from launching the Female Founder Collective, surviving industry headwind...
Jun 25, 2025•49 min•Ep. 318
On today’s episode I am speaking with Julie Wainwright, founder of The Real Real. At 52, after the public collapse of Pets.com and a personal reset, Julie Wainwright launched The RealReal—an idea that would redefine luxury resale and grow into a billion-dollar business. In this episode, Julie shares how failure made her fearless, why she never let age define her ambitions, and the behind-the-scenes story of how The RealReal got off the ground. From clearing out celebrity closets in LA and buildi...
Jun 17, 2025•1 hr 10 min•Ep. 317
On today’s episode I am speaking with Jesse Mecham, founder of You Need a Budget (YNAB). He shares the inspiring story behind building one of the most beloved budgeting tools—starting with a simple spreadsheet in 2004. He dives deep into the principles of giving every dollar a job, the five key questions to ask when managing your money, and how to eliminate financial stress with a mindset shift. Whether you're just starting your financial journey or looking to reset your habits with a “money det...
Jun 10, 2025•44 min•Ep. 316
On today’s solo episode I dive into what it takes to scale a brand after the initial launch phase. Aimed at intermediate founders in year two and beyond, we explore actionable strategies for continued growth—personally and professionally. From reading habits and mindset shifts to building intentional partnerships and navigating rooms with confidence, this conversation covers the often-overlooked emotional and spiritual aspects of entrepreneurship. I also touch on managing imposter syndrome, tapp...
Jun 03, 2025•44 min•Ep. 315
On today’s episode I am speaking with Jordan Harper, Board-Certified Nurse Practitioner and founder of Barefaced, to break down what actually works when it comes to preventative anti-aging. Jordan shares her expert take on the truth behind in-office skin tightening treatments, the must-have "Core 4" products for your 20s, and how to effectively manage melasma. We also dive into the rising buzz around peptides—both topical and injectable—and why gut health and lifestyle choices matter more than y...
May 27, 2025•46 min•Ep. 314
On today’s episode I am speaking with Serena Kerrigan—creator, director, producer, and unapologetic powerhouse. She dives into her journey from launching SFK TV to creating her new scripted series Older, Hotter, Wiser , premiering May 19th on Peacock. She shares candid insights on building a personal brand, turning doubt into drive, dating without drama, and the lessons learned from launching products that don’t resonate. From her pivot into book writing to navigating modern relationships with c...
May 20, 2025•1 hr•Ep. 313
On today’s episode I am speaking with fashion icon Cynthia Rowley and her daughter, content creator and entrepreneur Kit Keenan. They share an intimate look at their unique mother-daughter dynamic. From growing up in the world of fashion to building a brand that bridges generations, Cynthia and Kit discuss how they've evolved both personally and professionally. They open up about creative reinvention, the importance of routine and confidence, handling criticism online, and what it takes to stay ...
May 13, 2025•48 min•Ep. 312
On today’s episode I am speaking with biohacking expert, Kayla Barnes. She breaks down her non-negotiables for longevity and optimal health—most of which are completely free. From mastering high-quality sleep and harnessing morning sunlight to syncing your workouts with your menstrual cycle, Kayla shares practical, research-backed strategies that support hormone balance, heart health, and cellular longevity. You'll learn her daily detox rituals, red light therapy routine, and how to optimize fer...
May 06, 2025•1 hr 5 min•Ep. 311
In today’s episode, I’m teaming up with my dear friend Bryony Deery to chat all things sustainable fitness, finding balance between wellness and a social life, and getting ready for your ultimate summer glow-up. We dive into the TONE challenge and how much fun we had filming it together—it was such a special experience blending Arrae and Pilates by Bryony in a way that felt both energizing and empowering. Bryony’s workouts are truly my favorite; it always feels like she’s right there in the stud...
Apr 29, 2025•1 hr 5 min•Ep. 310
On today’s solo episode I am diving into the foundational elements of building a brand that lasts—starting with your WHY . I share why “wanting to work for yourself” isn’t enough, the reality of being your own boss, and what it really means to create something with purpose. From creating a strong product (not just strong marketing) to building a team rooted in trust, respect, and genuine connection, this episode is your guide to aligning your business with your values. I also get real about foun...
Apr 22, 2025•35 min•Ep. 309
On today’s episode I am speaking with Tori Dunlap—founder of Her First $100K and author of Financial Feminist —to unpack the invisible scripts we carry about money. We dive into everything from money myths and prenups to beginner investing tips and the emotional side of financial wellness. Tori shares why an emergency fund is essential, how to split finances in relationships, and why breaking free from financial shame is the first step toward empowerment. Whether you're navigating credit card de...
Apr 15, 2025•1 hr 5 min•Ep. 308
On today’s solo episode I am diving into the importance of a solid evening routine and how it can transform your nights—and your days. I walk you through 7 simple yet powerful steps to reset your evening routine, helping you wind down, improve your sleep, and prepare for a more productive tomorrow. Starting with establishing a bedtime to the supplements I am taking, these actionable tips will leave you feeling refreshed and show up as the best version of yourself. Enjoy! To connect with Siff on ...
Apr 08, 2025•28 min•Ep. 307
On today’s episode I am speaking with Gab Waller, a global sourcing expert known for tracking down rare and high-demand fashion pieces. Gab shares her insider knowledge on the latest bag and shoe trends, including investment-worthy styles and designers. We dive into how she helps clients find hard-to-get items, from sold-out bags to vintage Celine coats, and explore the influence of celebrities like Rosie Huntington-Whiteley on fashion trends. Gab also discusses how to start building a capsule w...
Apr 01, 2025•52 min•Ep. 306
On today’s episode I am talking with Jackie Burke, founder of Tini Lux, a jewelry brand known for its functional yet stylish pieces made from titanium. Jackie shares her career journey from working in nuclear engineering to creating a successful jewelry line, discussing the challenges and triumphs of building a business from the ground up. She dives into the importance of understanding your personal style with practical outfit formulas, advice for moms, and trends to watch out for. Jackie also o...
Mar 28, 2025•35 min•Ep. 305
On today’s solo episode I am back to talk all about how to rebrand your life and make meaningful changes in 2025. If you’re feeling stuck, unsure of what’s next, or where to start, this episode is for you. We’ll walk you through the process of identifying what you truly want to work on, how to create clear, actionable steps, and—most importantly—how to stay committed to being better every day. I get into different areas of my life that I have tried to improve in: fitness, becoming a morning pers...
Mar 25, 2025•28 min•Ep. 305
On today’s episode I am speaking with psychology expert, Jemma Sbeg. We dive into how you can rewire your brain, shift your perspective, and use mantras to create lasting change. Jemma shares insights on overcoming anxiety, the psychology of breakups, and why stepping outside your comfort zone leads to the biggest personal growth. Tune in for an inspiring conversation filled with actionable tools to help you reprogram your mind and embrace life’s unknowns with trust and resilience! Enjoy! To con...
Mar 18, 2025•50 min•Ep. 304
On today’s episode I am speaking with Colleen Pelly, Founder of The Linchpin Co, to dive deep into the world of career transitions, resume building, and job interviews. Colleen shares her expert insights on crafting the perfect resume—why length isn’t your friend, the power of metrics, and how to highlight your key achievements. She also breaks down the elusive cover letter, offering practical advice on what to include if one is required, and why employers want to know why you’re drawn to their ...
Mar 14, 2025•40 min•Ep. 303
On today’s episode I am speaking with fitness expert Sal Di Stefano to discuss the science and strategies behind optimizing your metabolism to reach your weight loss goals. Sal dives into the importance of protein intake, how it supports muscle retention and fat loss, and why many people overlook this vital nutrient in their diets. We also explore the role of GLP-1 medications in weight loss, actionable tips on creating a sustainable weight loss plan that supports long-term success, addressing k...
Mar 11, 2025•1 hr 3 min•Ep. 303
On today’s solo episode I am back to talk about how I am leveling up my skincare routine this year! I dive into my morning and night routine ( linking all products I use in the description! ), my experience getting botox for the first time, facials, and the best anti-aging tips I have learned. If you’re looking to up your skincare game this year, this episode is packed with tips and tricks! Enjoy! PRODUCTS MENTIONED IN THIS EPISODE Shani Darden Face Wash, linked HERE Renée Rouleau Toner, linked ...
Mar 04, 2025•31 min•Ep. 302
On today’s episode I am talking with Ella Rose McFadin! You probably know Ella from Instagram or Tiktok but in this episode we dive into what she was doing before being a full time content creator, working corporate, the transition from getting furloughed during the pandemic, and to now, starting her own skincare brand. We also dive into topics like creating community in a new area, making adult friendships, dating advice, NYC food recs, and planning a wedding! This was such a fun conversation, ...
Feb 25, 2025•1 hr 5 min•Ep. 301
On today’s episode I am talking with nurse practitioner and skincare expert, Miranda Wilson. We cover all the bases by diving into her AM and PM skincare routine where she shouts out her holy grail products, laser and anti-aging treatments, facemasks, botox and filler myths, castor oil patches and so much more. I loved this conversation with Miranda and her advice on how to choose your injector was really refreshing. Tune in for all her tips, there are so many to take away. Enjoy! To connect wit...
Feb 18, 2025•55 min•Ep. 300
On today’s episode I am talking with the Money Queen, Amanda Frances. She’s a world-renowned thought leader on financial empowerment for women shared across her books, podcast, and social media platforms. Today we talk about her career journey in becoming a life coach, undoing beliefs around money, and practical tips to manifest your dream life. Amanda also shares her experience being a mom and businesswoman – how to combat mom-guilt, balancing work and family, and outsourcing help when needed. ...
Feb 11, 2025•55 min•Ep. 299
On today’s episode I am talking with celebrity makeup artist, Ash K Holm. We start by diving into her career journey within the beauty industry – the hustle and grit it takes to become successful and build an A-List clientele. We also get into her greatest glam secrets like the perfect base routine, hydrating from within and out, must-have products, and so much more. Ash is incredibly talented and her tips are incredible. Trust me when I say my Sephora order was placed immediately after talking ...
Feb 04, 2025•1 hr 2 min•Ep. 298
On today’s episode I am talking with the CEO of Sprinkles, Ashley Rogers. Ashley is an accomplished entrepreneur, brand builder, and mentor with years of experience in the CPG industry. Throughout her career she has built and sold four companies and is now the CEO of Sprinkles CPG, the sister company of the iconic Sprinkles Cupcakes. In this episode we dive into how to build a sustainable startup that will make it to the selling stage, importance of product innovation, tips for retail, fundraisi...
Jan 31, 2025•43 min•Ep. 297
On today’s solo episode I am talking about the ways to level up your 2025. I get in depth with the plan I’ve created for my workout routine, daily step goals, meal prep, sleep schedule, and more. This episode is full of tangible tips and tricks that you can implement in your daily routine to help become your best version of yourself this year. Enjoy! To connect with Siff on Instagram, click HERE . To connect with Siff on Tiktok, click HERE . To learn more about Arrae, click HERE . To check out S...
Jan 28, 2025•42 min•Ep. 296
On today’s episode I am talking with manifestation expert, Roxie Nafousi. She dives into her past – battling addiction, depression, and then reinventing her life at 30 years old. She has now become a successful mentor and best-selling author, using her own personal experience to help others live out their highest potential. In the episode we discuss her Seven-Step Guide to manifestation, tips for navigating challenging periods, gratitude practice, how to pivot at any point in your life, and much...
Jan 21, 2025•58 min•Ep. 295
On today’s episode I am talking to the iconic woman behind the brand Anastasia Beverly Hills, Anastasia Soare. We talk about how to achieve the perfect brows using the Golden Ratio Shaping Method, different trends we have seen throughout the years, innovating products, reality of being an entrepreneur, and so much more. Anastasia has such a fascinating background and the story of her legacy brand is truly inspiring. This episode is great for anyone looking to be their own boss and start their en...
Jan 07, 2025•51 min•Ep. 294
On today’s solo episode, I am completing the 2025 Glow Up Series talking about all things personal finances. Whether you have goals surrounding money in the new year or looking for tips & resources, I bring everything that has helped me to this episode. I dive into books that I have read, how I budget my paychecks, mindset shift around finances, and much more. Enjoy! To connect with Siff on Instagram, click HERE . To connect with Siff on Tiktok, click HERE. To learn more about Arrae, click H...
Dec 31, 2024•20 min•Ep. 292
On today’s solo episode, I am continuing my 2025 Glow Up Series – diving into how to become a morning person! I was not born a morning person but in this episode I share my tips and tricks that I have implemented into my life such as perfecting my nighttime routine, phone office hours, non-negotiables for starting my day, and more. Enjoy! To connect with Siff on Instagram, click HERE . To connect with Siff on Tiktok, click HERE. To learn more about Arrae, click HERE . To check out Siff’s LTK, cl...
Dec 24, 2024•27 min•Ep. 293
