The Hidden Half of Decisions | Eric Johnson

As a business owner, every time that you solve a problem it probably feels like you're doing your job. But, what if you're actually undermining your business' longterm potential for growth?

In this episode of the Business Accelerator podcast, Joel Miller attempts to answer that question through an exploration of a concept called "choice architecture" or "choice design". First Joel speaks with Eric Johnson, a professor at Columbia Business School and the head of the Center for Decision Sciences. He's also the author of the book, The Elements of Choice: Why the Way we Decide Matter.

After that, in a revealing conversation, Megan Hyatt Miller and Courtney Baker take the philosophies of choice design and apply it to the business world.

The Business Accelerator podcast is a reflection of values the BusinessAccelerator coaching program. If you want a free Business Growth Coaching Call, visit www.businessaccelerator.com/coach.

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