Strategic Content Marketing on LinkedIn

Garret Caudle is the Founder and CEO of Influent, a full-service agency that turns executives and thought leaders into industry influencers. With six years of experience in the B2B marketing space, Garret helps brands tell stories through their executives. Before founding Influent, he was the Head of Marketing at MightyHive and also Orca Pacific.

B2B marketing has largely transitioned to social platforms, yet many brands lack a practical strategy to identify an ideal platform and generate content. So, how can you determine the best strategy and platform for creating brand awareness?

Garret Caudle maintains that people connect with people, not brands, so it’s crucial to develop a strategy that creates and utilizes a personal brand style. This involves identifying influencers or other personable creators to establish a profile that matches your brand’s vision. Once you’ve accomplished this, you can research and leverage LinkedIn’s growing social platform to create short, engaging pieces of content that resonate with your target audience. 

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness.