The Digital Deep Dive With Aaron Conant - podcast cover

The Digital Deep Dive With Aaron Conant

Aaron Conantsites.libsyn.com
This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Tariffs and Prices on Amazon With Scott Needham

Scott Needham is the Founder and CEO of SmartScout, an Amazon FBA product research software. He is also the former CEO of BuyBoxer, which he built into a top 100 Amazon seller, managing over 120,000 products. Scott hosts the Smartest Amazon Seller podcast, which shares insights on navigating the Amazon marketplace. In this episode… As global tariffs shift and economic uncertainty looms, brands are under pressure to make informed pricing decisions and maintain margins. Many rely solely on interna...

Jul 04, 202539 min

LLM's, SEO, and the Future of Voice Commerce With Max Sinclair

Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), which generates AI-powered product content across eCommerce sites. Before founding Azoma, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… Traditional search engines are losing their dominance as consumers turn to AI-powered tools for product discovery. This shift ...

May 29, 202537 min

STV Ads and Your Digital Media Budget With Justin Ruiss

Justin Ruiss is the SVP of the Media Sector at BWG Global, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Global, Justin was the Investor Relations Activations Developer at Cision and an Equity Analyst at The Benchmark Company. In this episode… Retail media, CTV advertising, and AI-powered search are ev...

May 15, 202537 min

A Strategic Look at Unified Commerce With Kelly Goetsch

Kelly Goetsch is the Chief Operating Officer of Pipe17, which specializes in AI-powered composable order operations. Before joining Pipe17, he served as the Chief Strategy Officer at commercetools, where he played a pivotal role in scaling the company to over $100 million in annual recurring revenue. Kelly also co-founded MACH Alliance, a nonprofit industry organization advocating for Microservices, APIs, Cloud-native, and Headless (MACH) technologies. In this episode… Customers expect fast fulf...

May 08, 202525 min

Shopify’s Push Into B2B With Denis Dyli

Denis Dyli is the Founder and Principal of Uncap, a Shopify B2B eCommerce agency. He has led the company to become a Shopify Premier Partner, delivering over 350 eCommerce projects and replatforming more than 100 Shopify Plus stores. With over 15 years of experience in eCommerce development and strategy, Denis helps B2B and B2C sellers optimize their eCommerce platforms. In this episode… For DTC brands expanding into B2B, legacy platforms can create significant friction. Outdated technology, slo...

Apr 24, 202537 min

Bridging the Digital Organizational Gap With Danny Silverman

Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon’s landscape since 2006. In this episode… Recently, eCommerce teams have faced intense pressure from ...

Apr 17, 202536 min

A CIO's Perspective on Navigating the Evolution of Technology With Jon Harding

Jon Harding is the Senior Vice President and Global Chief Information Officer at Conair LLC, a multibillion-dollar consumer products company. In his role, he has driven major initiatives, including implementing a global SAP system and other eCommerce platforms. Before joining Conair, Jon held senior leadership IT roles at Kellogg Company, where he spearheaded enterprise system transformations across Europe and the US. In 2023, he was recognized as the New York CIO of the Year in the enterprise c...

Apr 10, 202533 min

Vendor Central's Accounting Shakeup With Hannah Blackburn

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor exce...

Apr 03, 202535 min

The Future of Onsite Search With Charlie Cole

Charlie Cole is the President of XGEN AI, a composable AI platform for eCommerce. As a seasoned eCommerce executive, he has over two decades of experience leading digital transformations for global brands. Before XGEN AI, Charlie served as the CEO at Tribute Technology and FTD and held leadership positions at Samsonite and TUMI, where he drove significant digital growth. In this episode… Online commerce search has long frustrated both brands and consumers. Whether it's typing in a detailed query...

Mar 27, 202538 min

The Need for Content That Converts With Eric Sheinkop

Eric Sheinkop is the CEO of The Desire Company, a platform that connects brands with industry experts to create high-quality, conversion-focused video content. With a background in entertainment marketing, Eric co-founded Music Dealers, a pioneering music licensing platform that partnered with global brands like Coca-Cola, McDonald’s, and Disney. He is also an author, speaker, and thought leader in content strategy, recognized in Billboard’s 30 Under 30 and Crain’s Tech 50 list. In this episode…...

Mar 20, 202537 min

Amazon Vendor Negotiations With Andrea Leigh

Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purchase Institute. Andrea spent 10 years as a Senior Executive at Amazon, where she led over 15 categories, helped launch Amazon’s automated pricing syst...

Mar 13, 202540 min

Trade Shows, Networking, and New Product Launch With Tim Wilson

Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands. In this episode… Navigating eCommerce conferences can be a ...

Mar 06, 202537 min

The Future of Retail Media With Nii Ahene

Nii Ahene is the Founder and Managing Director of Net Influencer, a publication offering insights into the influencer marketing industry. Previously, he co-founded CPC Strategy, which was acquired by Tinuiti, where he served as Chief Strategy Officer. Nii is also an angel investor in 5G, CPG, and B2B SaaS companies. In this episode… Retail media has exploded in recent years, with hundreds of networks vying for ad dollars. While some brands see significant returns, others struggle to justify thei...

Feb 27, 202547 min

The Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and More

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. ...

Feb 20, 202511 min

Incremental Retail Media Measurement With Meghan Corroon

Meghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gates Foundation portfolio evaluation. In this episode… Retail media has evolved from a “growth at all costs” strategy to a demand for measurable ROI, for...

Feb 13, 202531 min

Strategic Automation of Your Amazon Business With Justin Leigh

Justin Leigh is the CEO of Workflow Labs, an automation software for eCommerce management. Before founding Workflow Labs, he was the Founder and CEO of Ideoclick, an online marketing services company. Justin began his career as a Product Manager at Amazon and a Senior Product Manager at Microsoft. In this episode… With Amazon updating its platform regularly and operational costs rising, brands struggle to maintain profitability. Where should brands focus their efforts to achieve sustainable grow...

Feb 06, 202535 min

The TikTok and Social Commerce Episode With Jana Weinstein

Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikTok Shop partnerships at TikTok. In this episode… TikTok's role in social commerce has rapidly evolved, presenting both opportunities and challenges fo...

Jan 30, 202536 min

How “Try Before You Buy” Is Driving D2C Growth With Benjamin Davis

Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… eCommerce brands are so focused on minimizing returns that they often don’t consider how to enhance the online customer experience fundamentally. Consumers want the same experi...

Jan 09, 202535 min

Recognizing and Rewarding a Great Digital Shelf With Chris Perry

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… As brands grapple with small teams and increased content demands,...

Dec 26, 202444 min

2024 eCom Organizational Benchmarking Review With Mike Black

Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson. In this episode… According to a recent eCommerce organizational benchmark study, eCommerce has become increasingly democra...

Dec 19, 202446 min

Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack

Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company’s eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered rapid, profitable digital growth for multi-brand portfolio companies. He is also an Advisory Board Member for BWG Strategy. In this episode… In the ear...

Dec 12, 202436 min

Optimizing Advertising on X With Chris Orzechowski

Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn’t new, yet many brands avoid it in favor of platforms like Meta and Google that produce faster results. However, these platforms are becoming increasingly saturated and competitive, m...

Dec 05, 202433 min

The Arrival of Community Commerce With Justin Ruiss

Justin Ruiss is the SVP of the Media Sector at BWG Strategy, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Strategy, Justin was the Investor Relations Activations Developer at Cision and an Equity Analyst at The Benchmark Company. In this episode… As consumers search for curated answers to specific que...

Nov 21, 202445 min

Using Hyper-Personalized Checkout To Drive Conversion With Avi Moskowitz

Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop that became one of the top 10 Shopify stores in Israel. In this episode… Brands expend money and res...

Oct 31, 202440 min

The Future of Content and Search on Amazon With Max Sinclair

Max Sinclair is the Founder and CEO of Ecomtent, which generates AI-powered product content across eCommerce sites. Before founding Ecomtent, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… As content creation becomes increasingly sophisticated, brands rely on AI to produce visual and written product content. Additionally, Amazo...

Oct 24, 202439 min

The Intersection of Profitability, Conversion, and Discounting

Mark Lotman is the Co-founder and COO of Monocle, which creates AI-powered customer incentives for businesses. After developing product strategies and pricing and fostering customer engagement at Stripe and McKinsey & Company, Mark founded Monocle to optimize incentives. Noam Szpiro is the Co-founder and CEO of Monocle, where he leverages his experience as an engineering manager and director at Lyft and Instacart. Noam is also the former Co-founder of Interviews.tech, a marketplace for mock ...

Sep 26, 202442 min

The Power of Amazon Streaming TV Ads With Adam Epstein

Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth at Perpetua, a growth infrastructure software for eCommerce. In this episode… The Amazon advertising space is evolving constantly, with budgets for o...

Sep 12, 202447 min

Equipping Organizations To Survive the Digital Shift With Andrea Leigh

Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purchase Institute. Andrea spent 10 years as a Senior Executive at Amazon, where she led over 15 categories, helped launch Amazon’s automated pricing syst...

Sep 05, 202447 min

The Impact of Instant Commerce on Digital Strategy With Matt Dornfeld

Matt Dornfeld is the Senior Director and Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affiliate channels worldwide. Matt's role is pivotal in facilitating global business partnerships and helping brands scale their operations, resulting in win...

Aug 29, 202438 min

The Power of Affiliate Marketing With David Katz

David Katz is the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates, an affiliate network enabling Amazon sellers to connect with publishers, influencers, and bloggers. The company has generated millions of dollars in Amazon sales and increased affiliate revenue to 18% of generated sales. As a former Amazon seller, David struggled to incentivize influencers to promote his products and reach out to new affiliates, leading him to launch Archer Affiliates. In this episod...

Aug 15, 202440 min
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android