Very soon you will be in the eyes best with me. But I don't like the cold. That's cool! Oh gosh! Where you breath? Wim Hof has the five logic time and time again. He's able to withstand extreme cold and even ran to the top of Everest in his underwear. He's proven we're all capable of pushing our minds and bodies way past what was thought possible. They call me the Iceman. What is the purpose of living? Happiness, strength and health. The rest is bulge.
About this society is sick and we cannot deal with stress. It drains us. But if we listen to our body we can change that through science. So what is the first step? Reading our sciences. It's about handling our emotions and feel that we are on top of it. No matter what but we have never learnt in our schooling how to do it. Next through the power of the mind we learnt to make our bad feelings disease go away. You were injected with E. coli. You had no negative immune response.
You took volunteers, trained them on your techniques and when they were injected their responses were similar to your own. But oh possible. How do you do that? First we have to... Wim was there ever a time where the pain was even too much for you? My wife took her own life. And who that led to depression and I was not able to do anything. There's so many people that are going through different forms of grief. What would you say to those people? The only way to break that is... Wim, yes.
What is your mission? My mission is to bring love and power. Very simple but then through sounds. So there is no speculation about it. In all this song she hear, love is the greatest power. And all that. But we should be able to feel it. And because we could not feel that anymore to be consumed through consumerism, through everyday very hectic, stressful lives, we get confused in it all.
We are depleted in our energy. Our energy is being drained through a system that is unequally being divided in its wealth. And therefore people are not able to use their energy to bring up the right values back in the family. Which is patience, which is empathy, creativity, love composed by happiness, strength and health. So because there is confusion in that area, that's why I thought, hey, I'm going to start somewhere here and now. I'm going to change the world.
And I see the wars, I see unhappiness, I see depression, I see pollution, I see abuse, I see all that. And people think that is normal. And we have to invite to those realities. And I think, no, it's sick. And what I'm going to do about it, I'm going to start looking, searching inside. Because I think every mother in the world should be able to bring happiness, strength and health to their children and keep it there. So that's my mission to bring it.
And because nobody is listening to a person like me saying that from the roof, we've got it with love is the power and all that's it. That's why I go through science. But first I went into the cold. And the cold I met because intuitively I felt, hey, the cold is able to bring down my thinking. What is it about the nature of society? When you look out on society at the moment, that makes you sad or concerned. What is it about the way we live? Yes. The way we've built this thing called society.
So society is a very complex, opportunistic way through time. Nobody is able to trace down where the problem is. It's too complex, too confused now. And there I say, hey, okay, this look at the establishment. Is this perfect? Is this paradise? No, it's nothing wrong with our knowledge, understanding and intelligence. But the way we use it, we have to change our consciousness. And our consciousness is our way to perceive. Perceive is what we see and what we are able to deal with.
And we cannot deal with the stress coming in our lives. It consumes us. It drains us. And there we are. And look what we can do. We can go to the moon. We can go to Mars. We can build bridges so we can create AI. All those things. But we cannot create happiness, strength and health. We got a reset. So let's stop massively in the world and elevate our consciousness to being good to each other, not to be competitive.
If I'm an individual listening to this and I follow your methods, what can you promise me will be the outcome on my day-to-day life? A lot more energy. That's number one, two. You will feel just our life. What is the purpose of living? It's life. To love life as it is. Pure. No thoughts. No confusion. It's not there. Just feel alive. When you arise from the bed, you feel, okay. This is a new day. I'm going to change the world today because I feel so good.
And even though I'm not fully on right now, I know it's coming. And I want it. I want it so much. And you know what? It's called purpose. And that purpose, I'm living it. And that purpose is stronger than my thinking. And this society is not driven to fulfill each and every once purpose. It's to have the society maintained. The system maintained. Controlled by a couple of people, all the energy for what? Where is the happiness? Where is the strength? Where is the health?
Every day when I live my purpose, and I want to change the world, I want to bring love and power. And I'm doing that with mathematical precision, with the mission impossible. Things, see, I found, which I tested in scientific comparative studies, showing that suddenly we have so much more control. Instead of being controlled by the system, pressing our purpose, our lives energy, and to connect with that purpose, it's like love.
When you feel love for your woman, for your love, for your sex, this, this, you don't think that is that power. And that power you should be able to live and to feel for life itself every day. But we are blocked too much. Going into the cold brings you out of this thinking brain. It brings you directly into the deepest part of the brain.
Because you are doing it, going into the cold, then it needs to be switched on, the deepest part of the brain, the level part, the brain stem, and to battle the danger of the cold. But it's there. And once it's there, and you are doing it, you are connecting. It's that part of what you're saying, the way that we live our lives is a little bit too comfortable. So we're not reaching those deeper levels of our brain. And we are optimizing discomfort out of our lives in every chance we get.
From every, you know, I got here today in a nice warm car. It's a nice warm building. I had a nice warm shower. Very soon you will be in the ice bath with me. It's going to be nice, you know? It's going to be nice. But the difference is, we choose. If we go to the cold and the cold will not come to us, we tackle the problem before it arises within us. With the cold, which is a very negative, aggressive power, inflicted upon our bodies, it's an impact.
When you say, if we go to the cold before the cold comes to us, is that a metaphor for life? Yes. Okay. We put ourselves in discomfort. And if we don't, then our lives will be met with discomfort in other ways. Yes. And then we are not prepared. Yeah. And a lot of people are maybe okay with this. In this system, but so many more people are not okay with this. And for those we stand up. We, who have the wealth of being and feeling okay, great, that's wealth.
We should be able to stand up for those who cannot. When, when did this start? When did this start for you? Because a lot of people that I meet on this show, you know, their early journeys or the sort of pivotal moments in their lives can be traced back to maybe when they were 12 or 13. But your journey starts even earlier. The first domino that fell seems to fall when your mother was giving birth to you. Oh, yes. Subconsciously, it started at my birth.
My mother told me, I'm one of the twins unexpected, back then. We had no eco-graphics and all these tools. So they didn't know that there was another twin baby there? Exactly. And so I was almost born too late. They discovered me almost too late. And so I came out while they were pushing the bed with my mother to the operation room in the hallway, like purple, because almost suffricated coming out in the cold of the hole. Very traumatized. It started over there. It started with a trauma.
And let me tell you, I became a seeker because of that trauma. People become seekers. If they have deep traumas, they always will seek compensation. Always try to seek relief in one way or in another. Not directly to the trauma, but indirectly bypassing it. And they don't know. Just want to make sure I'm super clear on this. Your mother had two identical twin boys. And the doctors only knew that one baby was there.
So when they finished delivering your brother, your identical twin brother, they were moving on with the procedure. And then at the last minute, while they were in the hallway, they discovered there was another baby in there. And that other baby yourself was at risk. And from that whole sort of traumatic experience, you feel that that sort of embodied a trauma which you've turned you into a seeker, looking for answers on the universe, rejecting the conventional thinking.
And that takes us all the way through this sort of very curious childhood up to the point you describe at 17 years old, where you're stood in Amsterdam by a very, very cold lake. And you feel cold to jump into that lake. Yes. Yes. Cold and cold. There are no words to describe it because you are led by intuition. You're led by the way the body is able to solve whatever is inside. Because you cannot relate by thinking what is going on. Because I was a baby back then.
But it always blocked me. It made me a seeker. And at that moment when I went in, I just followed to intuition. It's a feeling. And there I felt, this is it. This is it. What I've always been trying to find as a seeker. My intuition had let me to go into that water to meet my trauma. And that is activating a innate capacity of ours to deal and to process whatever is going on.
And the deepest of the brain, in the deepest store to up a tissue where it's trauma present, which we haven't learned how to access. That first time you got in the cold water. Yeah. Did you react like I react when I get in the cold water now? I know. Absolutely not. I was surprising. And you will go with me later. And you will not go the way you just expressed. Like we will go. Like you will smile beautifully, like you do right now. And go with me.
And there is a moment that you will feel a little bit of, but I'm there. We are there. You're my brother. I'm your uncle. I'm your family. I want you to feel good. I want you to, I'm here to make you strong. Strong means to stay in the eye of the hurricane when it is, when distress is most, when you first got into the cold water, you said it seemed to answer a lot of your spiritual questions. Oh, yeah. Oh. What spiritual questions did getting in the cold water that first time answered?
All what has been propagated by all the religions, all the esoteric disciplines and doctrines, that Nirvana, Enlightenment, Ki, Chi, Prima, whatever they call it in name, that is just our mind. Let's feel strong. Let's be strong. Let's be healthy. Let's be happy. Just unconditionally. That's what I felt at that moment. This is it. And it was not words that came to me. It was a pure opening of my feeling, being uninterrupted by thinking. For many, many years, you lived as a squatter.
Was it from 17 to sort of 20, you sort of mid-twenties? Yeah, yeah. You lived as a squatter. Eight years. You were best time of my life. Having no money whatsoever. I was in society living outside of society. Outer. I had no money. I lived off the scraps of the marketplace. And I loved it. It was a party time. It was feast every day. With all these other people who were free thinkers. Don't think a time. Have a sabbatical.
A sabbatical of this way, the system maintains itself through paradigm, through a certain way of thinking. If you just leave it a time, you start to think, thoughts and emotions are able to emerge without this helmet on, this heavy helmet, which is interrupting your flow, your being, your expression. And then you cannot trust that expression. You are lost. You're getting lost of who you are. There, I was able to free think, without even thinking about it. I played the guitar the wholeways.
I did yoga, all these postures in the courtyard, naked, in the wintertime. It became so strong. If you only let the life force express itself, you become so strong. What is a life force for anybody that doesn't know? Anybody has it, like here and right now.
If I, like I was talking before, we entered into this podcast, 76 years old this man was, and he was suffering from a Lyme's disease, and he wanted to climb the Kilimanjaro in records time, without having any experience in climbing, 76 years old, Lyme's disease, suffering. And that condition, doing a mountain, which normally is done between five and nine days, fully dressed, because up there at six thousand meters, it's really cold.
And there is less than half the oxygen, so the cold comes even harder in, and there I saw a life force. His life force was so determined to climb with me, an impossible physiologically impossible task. Because normally, between five to nine days, he did it at 31 hours, 76 years old. What else is that, than a life force you never expected it to be, just to take on the challenge? He had a deeper feeling within himself.
I don't know what I got to do, but this guy is saying he wants to climb the Kilimanjaro past, the physiological limits according to science, and I feel something that is your life force talking to you, which wants to free itself. He was suffering from Lyme's disease. He was in a system always abiding to everything, and suddenly with an out-of-mune disorder, he could not control at all, and there he was. So he felt the same thing as I felt when I was 17 going into the cold.
He came with me, and he climbed to Kilimanjaro in 31 hours, not five to nine days, 31 hours. So that is the life force. Our life force is capable of so much more than we are used to. Why don't we know that? Why don't we believe that? Why don't we live our lives with the opinion that we can climb the mountain? Sure, because we are led to believe we have to serve into systems that are not necessarily serving our soul.
And they're so massively, psychologically, overwhelming the system, the schooling system, etc. It's so overwhelming that we have no way to escape from this narrow-wing consciousness where we got in. We think, Carey has made us happy. Carey has made us happy. Money makes us happy. Fame and name and all makes us happy. I was the happiest guy when I was in the squat having nothing. You were effectively homeless living just outside? Yeah. A squat is a place where you have electricity, and that's it.
And you've got to pay for the heater, so you had to find ways to pay, say, what is it? 70 pounds a month. And you were living with lots of people in the squatting? Yeah, wow. It was an amazing, I mean, we don't need so much, but it has been propagated that we need a house. Everybody needs a mortgage, and you've got to serve that mortgage. You've got to go to 925, and we become slaves.
We are slaves of the system that is in the end creating quite some stress, and we are only able to survive, not to express ourselves creatively as who we are and what we are for real. What's a realistic alternative when? I lived in that society. First, I lived outside through living in a squat. That was enough for me to have my own identity connected in my thinking, my mind. Then I went into society. It was horrible time, because suddenly I had to live in a flat with kids.
And my wife deteriorated mentally, and she took her own life in 95, and she jumped from eight stories down. That was the life I was in, and society just keeps on going like a train. It has no emotion, it has no feeling. When on that, you are 22 years old, you are full in love with a woman you describe as the love of your life. Oh, that's her, yes, Olaia. Oh, look at this. Oh, yes, we told.
Amazing soul, very expressive, very talkative to everybody, very open, and then into the shadows of her own mind, and dysfunctioning of brain functioning. And that led to her depression, and then becoming manic, and then she was a friend of mine. Then worse, got worse and worse and worse. We were 15 years together. You met her in the squat house. In the squat house, yes. Amazing.
Yeah, so innocent, all very innocent, and I called her Butterfly, Mariposa in Spanish, and Butterfly, because she was everywhere, a very light being. Did I fell in love or rose in love? I think the last one. The way her mind got disturbed through this, is it society, is it a pressure, is it a career, is it, what is it, a demand, because this was a light being of light. You met her in that squat house, you had two children together.
Yes, in the squat, and perfectly okay, and great, and great, beautiful. Those children are right now working with me. We got an international worldwide company. When did you realize that her mental health was deteriorating? Yeah, probably too late. It was a decreasing kind of process in her, where she was losing control. And I had no real means to take care of that. She went back to Pamplona, she was Spanish from origin, and she was there with her family.
She would have been for months and with her family, and then come back, and being mother for two days, and then suddenly collapse and being bad, and being very down again. And yeah, like a bird, a burdensome, but we loved her, of course. We are trying to survive. Only after the fourth child, she wanted another child, but I said, no, we have to become better. You have to become healthy. And she said, you are bested. That was one month before she took her own life.
She kissed her, I was working as a mountain guide in the Pyrenees to get some money. And I also loved it, I loved nature. But then, yeah, she kissed her, the kids could buy before jumping down or letting go from eight story. She jumped off an eighth story building. Yes. I mean, it almost takes her a lot of courage to do that, too. You must be very desperate if you do a thing like that. And that is something unovercomable.
The part of me, when I was 12, the world is sick, depressed, the darkness, the wars, the pollution, etc., all that, I'm going to do something about it. At that moment, I was not able to do anything. So it turned into a defeat. It turned into being me, hopeless. It turned me into being depressed. But I had no time to be depressed. I had to take care of four children. On your own. On my own, with almost no money. So that's actually where the cold came in, not like a negative power.
The cold is stronger than your mind. Then you're thinking. It makes you the depth of your brain at work. And the depth of your brain is the place, the pharmacy. It's the pharmacy, the healer of our being, which we disconnected from so much. Because we go for pills, medicines, we go to doctor if something happens to us. We don't go to ourselves. I can't imagine the pain. I can't imagine the pain of having the love of my life. A. deteriorate, have four kids with me. But then take our own life.
Grief. Oh yes. Grief had no space. Yes. The agonizing thinking all day long has its way to burden a person. Me. And yeah, the only way to break that was going into icy water. That was, yeah, I mean, at that moment you're just surviving. And that gives you a little, little opening of this agonizing thinking. It's painful. And at that moment you're so overwhelmed by all that, that you, now I can talk about it. But back then I was in the middle of it.
Do you remember where you were when you got that phone call? Yes. Exactly. And I was doing groups of people in the mountains. So back then you had these phone booths. Yeah. And on the camping, on the camping where we slept and with the group. And there I got this phone call of her brother calling me. And yeah, it is not only shocking, you don't know what to say. You cannot even cry. The grief comes later, the thinking about it, the being able to contemplate about it.
And the feelings about it comes only later. I cried when I was with her father, with her father over her dead body. Then we cried together. Then you can relate. You can let go. It happens. You're not thinking about it. It happens. So that's the way it evolves. And then, but in the back of my head, of course, my four children, it took a burden on us. It took a burden, an inexplicable burden. It changed us. It traumatized us. In the depth.
And that made us separate at a certain moment later on in life. Now we are all together. And it's amazing. The chemistry is better than I've ever before. And she, the mother, she is like an angel now. She's looking over our shoulders. And we talk about it. We say, yeah, she, that it is going so well with us. It's because she is back. She is with us. We feel it. When you had that conversation with your four children that their mother was gone, they were between seven and 12 years old.
Yes. How do you have a conversation with a seven-year-old or a 12-year-old about their mother not being here anymore? Exactly. That way. She is gone. Her body is gone. She didn't say she was dead. She is no longer with us. That's what I said. And they got it. We are here. We are together. We are going to find life with us. Mommy is gone. Yet also she is here. I worked. I worked. I mean, we went on. Did they ask questions? Of course. Of course. Many questions.
But in the end, the questions were not as strong as our being. Our being during our life. Being together. It's there where I found the cold to give me all the energy to create a good atmosphere at home. The next warmth. Playfulness. Being there. Light. Not heavy. What is that first step? There are so many people going through different forms of grief. They have that trauma that you have described.
If they are listening to this now and they have stumbled this far into the conversation and thinking, I am so far away from that when I am so far away. I have my shirt and tie on. I know I am unhappy. I can feel it in my bones. What is the first step? Absolutely. The breathing exercises. These breathing exercises in 2014 were capable to show just like scientifically, the hormonally looking at the nervous system.
The depth which we entered with these breathing exercises in this comparative study showed that we were able to tap into the autonomic nervous system and innate immune system, which was considered to be impossible in science. And now it is there. It is not only the autonomic nervous system and the innate immune system. It is also the ability, naturally, to solve what is deeply stored up in our tissue, which could not be processed in the moment when it happened. Trauma.
I have some of those studies in front of me. They are quite frankly remarkable. Peer reviewed studies that have been published went through very scientifically rigorous processes to make sure that they were valid. In these studies we see breakthroughs that I think in the past people thought were impossible. But if we focus in on that breathing, you describe that as the first step. If I have never breathed in my life, I've never done it, I've never heard about it, I'm skeptical to it.
I think breathing is just something we don't think about. What do you mean by breathing? And what kind of breathing? And can you explain to me like I'm an idiot? What it's doing? Yeah, what it is doing. For example, I'm now busy with cardiologists, and they saw in heart films that if you stop breathing after exhalation for one and a half minutes, five times more blood flows into the brain and to the heart. This has never been shown. And now it has been shown through these breathing techniques.
This really goes so deep. We are able to make these, through these breathing techniques, change our blood's chemistry. Bring up the pH levels way up by which the breathing trigger is not happening because it's depending on the CO2 level in our blood. And we breathe. Like 30 times like this, you become a little bit wujee, a little bit dizzy. Why? Because the CO2 levels go way down. You blow it off, carbon dioxide. Have we forgotten how to breathe like that? Oh yes.
Is that the natural way of breathing? No, not exactly. What is exactly is that we have forgotten to feel deep emotions, to be in connection with danger. Danger is the deep emotion. Right, right, right, right, all the cool. It's deep. We avoid these emotions. But we are built to receive it, to express it. And with that, it comes alive, the deeper mechanisms in our body.
And if that long term is not exercised, those deeper mechanisms, and among that, is not only the emotion, it's also the immune system. It becomes weaker. We become more flas-ed. We become insensitive. Look at the insensitivity in our society. Gaza is happening. Yeah, protest here, so we should stop that shit. We should stop those wars, because kids, little kids, are here, jeopardized. And we cannot even feel it anymore. You know, that this insensitivity in us is a plague.
It's a plague because we serve a system that runs well on people being obedient and being flas-ed. Not really sensitive, because if you are really sensitive, you don't go to a slave job every day, and come back stressed, and the other day, you do it again, and again, and again, and again, and again. What we should do within ourselves is learning how to connect into the depth. And this is what I give through the cold.
We bring these deeper emotions alive, and then you will not abide to that what makes you weak. To that what kills your purpose. We got to stand up as humanity, more now than ever. And here we are. And, Wim, how do you do that? Very simple. Do this breathing techniques. Do it on your bed, on a sofa, or very controlled, because you will go past your conditioned mind and body. The shallow breathing we do, we say that is breathing. That's not breathing.
That is automatic reflex of your body, doing something. There it is. Now you take over consciously, you start to breathe deeper. You go past His patterns, depicted by a conditioned body. And that conditioning is only serving the system, but not necessarily you. I want you to take over the stairwell.
I want you to be conscious, and then go with that conscious into deeper breathing, break the patterns of your conditioning, and subtly your deeper traumas, your deeper feelings are able to come to the surface, being stored up, being stashed away forever. And that is what is happening in the first session we do. I can promise any person who is doing it will encounter such a tremendous experience of Himself from the depth coming to the surface. And that is only the depth coming to the surface.
I am so intrigued as to how that happens. I have had lots of friends that are very focused on breathing, using your techniques. I told you before we started recording my partner runs a breathwork studio called Bali Breathwork, where she has committed her life to using the breath to heal people. But I would like someone to explain to me how, if I take hold of the steering wheel, and I go past those unconscious breathing patterns, why does that unlock trauma?
Because when I have been to my partner's breathwork sessions when they end, people are talking about very deep forms of trauma that they've suddenly encountered. And I'm wondering, how is the breath doing that? How is the breath unlocking that stuff? Where is it hidden? I don't understand the breath's connection to our trauma. So traumas are a stored up chemistry. It's unprocessed. It's when experience happens and you cannot deal with it. You can't process it. You don't understand.
It's being stashed away and it becomes biochemical stored up capacity of the body is simply there in our deeper tissue. But our conditioned mind and body is not able to get into that depth. Just by thinking. Yes. But we are thinking too much. And we know something is wrong inside, but we cannot connect with that. Now, if we change the patterns, we normally go into with our breathing and thinking, which goes bad, which controls our heart. It's conditioning.
If we are into that conditioning and we start simply, and that makes it so beautiful, that it is so simple. And how it then suddenly is able to get into this stored, to regulate our mood in the depth is by a cannabinoid receptors. The last study we did is a landmark study. It was done by Professor Dvavikar in Detroit. It shows that the cannabinoid receptors are part of the salient network. What makes all the networks in the brain work together.
With that, we get a hold of areas we normally don't have connection to. What a breathing does in the depth is activating the connectors in the body called cannabinoid receptors, by which deeper realities of our physiology open up. And that is a natural thing to happen when we are in peace, no longer in the trauma, in the accident. No, now we are in peace, now we should be able to work out what has been stored up. That is a natural capacity of ours to do that.
But we have never learned in our society, in our schooling, how to do your, and not even in psychiatry. They give you pills, and they give you medicines, and it makes a lot of money, but it doesn't solve the problem. People become catatonic. My wife too, after treatment in psychiatry the first time she became her eyes like... Because zombie. Yeah, a zombie. This is a blast for me. This is scandalous in psychiatry, that they keep on doing that.
Now I get a lot of psychiatrists, cognitive psychologists, or by cognitive therapies, and they say, when the cognitive therapies have no solution anymore, we do breathing. And it just brings solution. So, it is simple, so effective, but it doesn't make money. It makes people understand, I feel so much better, how is that possible?
And that simply that, how it works, we just did the landmark study with the compelling, findings that we actually found in inter-reception, in inter-receptive focus, suddenly being able to regulate our mood, emotion, much better. So, we are able to listen to our body, and we feel bad, we can change that. We found, now the key, how to do that. First of all, you do the breathing. Of course, cold training, not too much, never too much. Just relax.
We are very capable to even take like Patrice Evra, who was completely hating it, because of his, when he was young, he got it as a punishment. You have to take it nice and good, and open up to the natural capacity to take it on. He was the best, absolute best, taken on icy water for 16 minutes, he was in, and he wanted to stay there in. And BBC was like, oh no, this is too dangerous, please come out there, you have to come out, Patrice. Wow, okay, okay.
And he was just walking out, and you know what, I felt his skin. He was not even cold. So, just for context. Power, that's that power, it's so simple. For people that don't know, Patrice is a good friend of mine, Patrice Evra, he's been on this podcast before, and he told me that WIMS techniques have really changed his life, especially his relationship with Cold Water.
He was like me, he told himself that, because of his, I don't know, his race, where he came from, his DNA, he wasn't able to spend time in Cold Water, but I think what he discovered through WIM was that, that was actually a trauma, because when he was younger, his father used cold water as a punishment. So, he had this trauma with Cold Water, and after doing your program and spending time with you, he was the very, very best at staying in Cold Water.
And when I was with him recently, he was amazing. He jumped in that Cold Water without flinching, you know, and he told me that throughout his entire Manchester United playing career, he was always the one that never got into the cold recovery plunge pools at Manchester United after the game. He always avoided it, and he just wishes, he wishes that he knew what he knows now about the power of Cold Water, because then he would have been able to recover better as a play. That's what he told me.
I have the study here in front of me that you described there. I think it's the Michigan Brain of a Body Study. That was the first study, and then came a second study. The first study I was compared to 74 test subjects, people. And they were all going into having a perfusion vest. What has been used when firefighters go into the work, they have a cold water going through a perfusion vest full of tubes. So it's a vest where they pump cold water?
Yes. So they are able to endure the heat of the fire, that to fight the fire. So they took that into a body scans, FMRI scans, and pumped cold water into these vests, while the people were motionless in these FMRIs. And so every time when the cold water was pumped in, the body's skin temperature would go down. And then warmed up again, skin temperature going up. And that correlates in the brain with stress.
And those stress mechanisms, then when the cold is being pumped in, is very clearly seen on the monitor of these people who connected the people with electrodes. And you could see it on the monitor the way the brain was being activated. Oh, these are the stress mechanisms. And now is the warmth, now is the areas of well-being of the brain activated in solar and the paryacoductal gray. Whatever their names, I call it the positive and the negative registration of stress and or well-being.
Those parts, and they, nobody could change that. What if we could make the feeling well part of the brain at work when the stress comes in? Sort of if we could feel, choose to feel good when the stress comes. Ah, this was never been shown in psychiatry. So they had this experimental module there and then nobody could make a different brain scan possible. When stress comes in through the cold, being pumped in to the skin, then stress part of the brain is activated.
Nobody could make that not go activated, not go away. And I couldn't. I didn't feel the cold when it came in because I warmed up my body willfully. Nobody believed that was possible until you did it. I want to just recount the first study which was done and published in 2018. It was carried out a Wayne State University in Michigan and scientists looked at the way that the body and the brain reacted to changes in temperature.
Whenever anyone feels the cold, they typically have a automatic bodily response. But also you can see that that response in the brain and narrowing of blood vessels to protect organs, increased energy and pain signals. So to test whether you could control that, those responses to the cold. Scientists created a full body suit in which they would pump cold or warm water into your body.
On normal test subjects, their skin temperature would rise and fall with the change in water temperature, which is what you'd expect. When WIM underwent the experiment, without his breathing techniques, his skin temperature changes were very similar to the normal people. However, when he used the breathing and meditation techniques, he kept a sustained skin temperature of 34 degrees over 25 minutes, which was never thought to be humanly possible.
When he was put in a PET scan to see what was happening inside his body, scientists saw that the intercostal muscles, which is the muscles between your ribs, were burning a lot of glucose from releasing heat into your body, which was keeping your body warm. When looking at WIM's brain, scientists saw that it didn't have the same unconscious reaction to the cold as normal people's brains did.
His breathing technique engaged the sympathetic nervous system releasing adrenaline and triggered the area of the brain stem, which is that area you were describing with. That perceives pain. The triggering of the brain stem released cannabinoids and opioids, and these chemicals gave a sense of well-being and reduced anxiety. This study showed that WIM had control over the autonomous systems of the brain and the brain's automatic responses to the cold.
The results of this study have been tremendous. They have proven the massive potential implications for the immune system disorders like diabetes, MS, and arthritis in psychiatry. The TLDR of that is the study really proved that the stress we encounter throughout our lives, we do have control over it. We have control over the impact it has on our physiological systems, but also our brain and how we experience it, because you were able to not experience cold. The pain of cold, the stress of cold.
What about the cold? It was about how to deal with stress. Stress can come in many ways, emotionally, physically, spiritually. It can come in many ways. In the end, it is biochemical stress. It turns into biochemistry, neurotoxins, etc. It accumulates and gets into the body. It creates blockages, it drains, and you don't know what to do with it, and then medicines come in and pills, and it only deteriorates. It gets worse. And that, besides the side effects.
The thing is, I used the cold back when I was with my wife, who died, to get my emotional agony out of the way. It was the doorway to open up my healing, my spiritual healing of me as a puppy of my children, just to be happy with them and to provide energy and well-being without this traumatizing darkness around us.
So I found it through the cold, yet it is not about the cold. It's about that I regained mastery over my to bring back my emotion uninterrupted, because we should be able to guide our emotional state of being anytime when we feel bad. Naturally. And that is what this shows. And now, upon this study, they did another study, and then they saw, even without me, now people can do this. And that's what I wanted. That is the study, a landmark study, being done last January, published.
So that's 24 and six years passed the COVID and now they see compelling evidence to keep on and to make these studies much bigger, because the potential is that we found the key cold interoception to be so strong that we are able to control our energy. So our emotional well-being throughout whatever stress there is. It's not just our emotional well-being, it's also our immune system. Of course. That goes also with it. Isn't a healthy person, a happy person kind of, isn't it interrelated?
I want to just highlight this, because this for me, when I heard this many years ago, I thought this was, I thought this couldn't possibly be true. But in 2010, when you were 51 years old, you took part in a study at Rand Bound University Medical Center in the Netherlands, where you were injected with a bacterial toxin, a dead strait of E. coli.
In previous studies of 100 healthy people, they responded to that injection with a flu-like response, which is what you'd expect, you'd get the flu if you were injected with that. However, when you were injected with that bacterial toxin, you had no negative immune response, apart from a minor headache.
Your blood blood results also showed the release of cortisol, adrenaline, and the messenger chemical, IL-10, which is an anti-inflammatory protein, all of which helped you to fight off that bacteria. However, to prove that this wasn't just you being some superhuman, scientists gathered 30 male volunteers, 12 were put into a control group, which meant that they were just normal.
And 18 were trained by you. You took 18 of them to Poland for four days to train them on meditation, cold exposure, and your breathing techniques. And when they were injected with the bacterial toxin, the dead strait of E. coli, the trained group had a significantly less immune response, recovered quicker, and their bodily responses were similar to your own.
This was a major scientific breakthrough, and it showed people could voluntarily control their automatic nervous system, and immune response, which was previously thought to be impossible. And that's the viewer. The viewer is looking at this now. That's you. And that's where we want to reach out to you have the absolute capacity to rule so much better within your own body. And I'm doing this, I'm following this, I think it's scandalous, after the scientific community, not to have dove upon this.
Why don't we? Is it because it's difficult? No, it's not difficult. It's not a now, like, I don't know, over the hundred million people are doing this. But through the scientific world, which is also in the beginning of this conversation, it's corrupted. They get funding from the pharmaceutical industry, and that's all good, et cetera. I'm not messing with them.
But natural ways that could equalize the results of medicines without side effects should at least have a thorough examination by the scientific elite world. I want to just make sure I'm super clear on what's going on here and what's achieved these phenomenal results by having a sort of doing some of these techniques that help us to unlock the stress and the trauma that's deep in our body.
And that enable us to create a better response with stress. We're able to guard off the stress, which means we're able to protect our well-being, which means that we're able to fend off disease, because we all know that when we're highly stressed, our immune system falls, and we get sick. I know in my own life, whenever I'm really stressed, is the only time that I'll ever get a cold or anything like that. Is that the simple way of describing what's going on here?
Yes. We have this innate capacity to heighten our buffer zone toward stress by which stress is not able to do its damage. And it is part of the problem with the modern way of living, that we've chosen medication as the answer too often, and we've also made our lives as stress-free as we possibly can. Absolutely. There is no doubt about it, and it is a dead end street, by the way, and the whole healthcare system is burdened by the finances and all.
It's going to collapse anyway if it keeps on going, but because it is a money-making way, that's why there will keep on going until it collapses. I had Professor Friedrich in a Mark the book on the line talking about, he said to me, Wim, the democracy. The democracy, as we know it, actually is at peril in danger. Why? Because people are becoming so weak. And the democracy is only composed by the strength of the people.
Once we get all weaker and a system, which is corrupt, just to make money, a healthy economy on sick people, that wants to stay that way, makes the people weaker, and weaker by which the democracy will know its ant, will collapse. And I said, hey, that weakness in the democracy, in people, I can make it go away in one week.
Simply sans talking to this professor, and he agreed because he saw it. He saw it in the people, he knew it, he knew it from anecdotal evidence, he knew it from his family, taking up these crazy Wim Hof techniques, going into call Wim Hof was ever, is a brand name. I'm a simple guy, I know what it is to have nothing at all, to be a nobody. And now I got a name, I'm fame and all that, I don't care, it's okay.
If I got a stand up, I will. And I will say, hey, I am Wim Hof, the iceman, and I will change the world, how, through making you better than who you think you could be. And that is through the Wim Hof method. And fasting is good too, to deprive yourself in different ways, hormatically, that is self inflicted, acute stressful exercise. But do it consciously, if you don't go to the cold, the cold will come to you. If you don't go to the stress, the stress will come to you.
Because we are built to endure, we are built, we got these capacities. So if we go into the cold, you will see that your whole body is able to handle stress so much better. And when you know you are going into a stressful event of any kind, you know, willfully to connect yourself, make your body from the inside so strong that the stress out there is no problem. There's three elements to this Wim Hof method, there's three pillars to the method. The first is that conscious breathing.
So let's just make sure we've covered that off. If I want to be able to just do this at home, if I'm listening now and I'm in my car or I'm walking the dog or whatever, I'm on a plane. What is, what is the sort of key parts of doing the breathing technique correctly? Yes, do it safe. Yeah. So never outside to where you can lose control. Okay. You know, when you drive and you lose control, that's no good. When you are in a swimming pool, you lose control. That's no good.
When you are at an abyss and you lose control, no good. You know, wherever your motorical power is needed to be in control, don't do it there. So therefore we say strictly, this is a powerful medicinal therapeutic exercise through breathing specific breathing patterns. Teach me, take on. For example, we are sitting now. It's safe to do it here. Even if you faint now, then you would maybe fall here on the ground. There's a softer carpet here. There's no problem. Okay.
So relax. This is also these moments when you, okay, relax. I'm now turning myself into myself because I'm going to breathe deeper. I'm going to go past my normal control, more normal conditioning, normal thinking. Okay. Am I here? Yes, I'm here. Okay. Here we go. We have a belly. We have a chest. Those muscles are connected to the lungs. So use your belly and use your chest to inhale fully.
You can go through your mouth, through your nose, as you feel. How do I know if I'm doing it correctly with my belly? Yeah, just... So two breaths in. Yeah, a certain moment becomes one. Keep on going. Pull the end. As deep as possible, let it go. Just let it go. And then fully in again. As deep as possible, let it go. And then, let it go. And then, let it go. And then, let it go. Let it go. The mind goes with the breath.
Pull the end. Let it go. And all in. Let it go. We are blowing. Keep on going. Pull all in. Pull all in. Pull all in. The seed too. Carving dioxide. Can become a little bit diseased. That's okay. Your body is charging up. It's changing. Your blood chemistry is changing. You may have your pH levels go up in your blood. We do 10 more. Fully in. Just follow the breath. And then, let it go. And then, let it go. And then, let it go. This morning at five o'clock, I was doing this.
Because I was preparing to be freed in my biochemistry of any shit. And this is cleansing the biochemistry. And I'm not anything, anything that is deeply in. It's being clear. Yeah, five more. Let it go. Fully in. Let it go. All in. Let it go. All in. Let it go. And stop after the exhalation. Close your mouth. No breathing. No need. Your pH levels are way up. There's no need for breathing. What is going to happen is what I was saying mentioning before.
After one minute, and there is no need for breathing. Because the breathing trigger depends on C or two. C or two is blown off. You are by your hacking your body. You're going deep. You're going past the conditioned mind and body. You're going deeper in the tissue. Now, you're entering into the deepest part of your brain. It's going to shoot out adrenaline, a pinnacle.
The adrenal axis is now in activation. Now slowly but surely, five times more blood will flow into your brain and your heart. You feel peaceful. You have it fully in control. Yet the deepest of your mechanisms and the deepest of your brain are at work right now. And because you are doing it, you are connecting with those mechanisms. That's the way we learn to gain control over these mechanisms.
And you're still without breathing. Even normally you would die like, you're breathing, breathing. You're peaceful. You're completely in control over your parasympathetic nervous system, which is deep, autonomic nervous system level. And you are in control right now. This is where trauma is starting to release. Five, four, three, two, one. Now you take a full breath in. Hold it. And press it to your head. Press it to your head. Press it to your head.
This is subliminal cerebral spinal fluid to your head. It's flushing in an all-brain. 100% neural activity. Three, two, one. Let it go. Good. If we go into a next round, you will be able to go say, for two minutes without breathing. Then two and a half minutes, then three minutes. After exhalation, it cannot be something else than regaining a control deeper than ever before thought possible.
And this is what we have shown. This is where the bacteria suddenly had no chance. The virus has no chance. Why is it that the world doesn't know about this? Why is it that a scientific world is not examining this as a beneficial therapeutic power to battle all the diseases we got? Because aren't we built within a immune system that shoot a halt, a virus, bacteria, inflammation? It is.
But it is never that way because this is deeper than our conditioned body and mind. And this is the way to get a halt of that. It feels so, I feel very different in every sense of the word. I feel, when I came back into the room, it almost felt a little bit like I just woken up. But also, it was a little bit of, it was very peaceful. And I was very, when I came back into the room, I felt very focused.
Nice. This is the last study I did with 540 people in Australia. It shows that this method is compared to meditation and mindfulness works a whole lot better. How did you learn this? Where did you learn this? By intuition. You remember the mother who made me become a missionary, become a seeker. And then I found the cold water. What does the cold water do? First time you go into cold water. You learn to breathe deep. And that makes all these changes.
At a certain moment, I became aware that if I was breathing deeper, slowly and deep, slowly and deep, I was able to endure the cold much longer. That means that if we go into deeper breathing, we are able to activate deeper mechanisms that are able to make us a lot stronger. And that translates to life. Yeah, translates to everyday life.
I want to get on to the cold water, which is the second pillar of the Wim Hof Method. But the third pillar, I find really interesting as well, which is the power of the mind. Exactly. What do you mean by this, the power of the mind? You're telling me that I can do things to my mind to make my mind stronger and more resilient? Oh yes. What do you mean by the power of the mind?
First of all, we just recently did this new study. It's coming out now. It's into submitting. They did it with 540 people. So meditation and mindfulness is about the mind, isn't it? To bring anxiety down, to bring stress down. This method works better than mindfulness and meditation, which is in the corporate world, but also in the wellness industry. Overall, and also, hypothetically, in the health, mental health care systems, being accepted and implemented and used as a therapeutic means.
So this works better. The stress resilience goes way up. Stress experience goes way down. And a cognitive awareness goes also way up. This is what you just said. And this was only one round. Imagine if you do four rounds, you will go so deep that's, yeah, I'm pretty sedented deep, where you will go and things can come to the surface, never been stashed away.
You never knew of or were not aware of and all. This is all blocking our awareness. And now when it's getting out of the way, then suddenly our awareness becomes bigger, brighter, nicer, more flow, more receptive, more sharper, clearer and all. And that is part of a system that suddenly is able to override our conditioning. So our conditioning is a conditioning where in deeper mechanisms are not really at work, but we are able to function in this society system, etc.
But not necessarily we are connected with the depth of ourselves. And when trauma happens or emotions start to be not nice, we don't know what to do with that. Now the power of the mind is very simple. Through doing this, you learn to override to create a different conditioned mind and body relationship. And suddenly opens up a new terrain, a new capacity in the brain to connect with. And that is in Pedro's section, interception, interception.
And with that, we suddenly learn to control and to command our bodies, a vessel of our emotions, of our sensations, of whatever we experience, that's our body. But when it feels bad, we don't know what to do. And now we found a way to go past that conditioned state. And we found a new way in the brain and get a hold of that, which is there naturally to control whatever is going wrong, to re-regulate it, to re-balance it, to reset it, to make our bad feelings, emotions, disease, etc.
Make it go away in our command. That is the power of the mind, which is a natural capacity of ours, which should be revealed past the system way of thinking and be brought into secondary school or even when kids are very young, that they are able to depict their own happiness, strength and health. Is part of the building up the power of the mind, becoming stepping into personal responsibility and stepping away from victimhood?
Yes, because victimhood is no longer needed. Responsibility is there where we have the ability to respond. And these are the tools. Then suddenly we feel we got to steer will in our hand. How do you train someone though to stop being a victim in their own life? In one session. Just do this breathing. And then we go into the ice bath. They suddenly feel power.
Sorry, that I'm yelling. It's power. People feel being silent in that ice bath, overcoming all that stress and suddenly feel that they are on top of it. And they are suddenly able to go past this concept of this dangerous, cold power energy coming to our end. No control. This anxiety is suddenly they got a hold, complete all over that. And with that comes that paradigm that always thought of that to be impossible to control. Suddenly it's a piece of cake.
That is then turning into a domino effect, a cascade of feelings of hey, if I can do that, I can do that. I can do that. So you can build personal responsibility by taking control of the cold and not absolutely. And just one day. Okay, well guess what, Wim upstairs, I have two ice baths. I've always been bad with the cold always. It's a story I've told myself in my entire life.
So seeing as you're here and seeing as I just happened to have two ice baths upstairs. Could we go upstairs and get in those ice baths and you can teach me how to master the cold to the cold no longer masters me. Follow me on this. I'm just a brother of another mother in this. Yeah. We are like family. Family people have the capacity to transmit their energy. It's logical. It's not being woo ha. It's real.
And you will feel it's real today here in the ice. Just follow me there in and very soon you take the reins over you yourself. Let's do it. Okay. We're starting to stay with you, Brad. We have friends. Come on. We show the world from the inside is the power. Let the body do what the body is capable of. Long out. Long out. You doing good. Look at the thing. You didn't think this one like this. Yeah. You're doing good. Yeah. Let you buddy. Do what the body is capable of.
It takes about 20 seconds more. Then then your body is adapting from the inside. That means that the hormonal system suddenly has found your way to oppose the impact. And that makes you body strong. That makes you immune system on. That makes you emotions being within your control. The deepest part of the brain.
Now is within because you are doing it is within your command and that is reestablishing natural power of us. This is what we are going to bring to the whole white of world because we love the people that we bring happiness, strength and health.
It's power. This is power. What's silent? Nice. How simple it can be. I'm not a sorcerer or something or a magician. Live is magic. Yes. Let's get to life. Look at us. He was afraid of the cold. Hey, cold is not mine. I'm a gotta want body. I mean, it's just not mine. Look at them now. You can't buy this. You can obtain this happiness, health and strength. You can obtain it. You just go to the cold and the cold doesn't come to you.
Did you do this every day? Yeah. Yeah. I love it. What time of the day do you do it? In the morning. In the morning. And how long would you sit in here in the morning? Sometimes I stay at a birthday when I became 60. I thought, I'm going to show the world that I'm fucking strong. Sorry for the French. But I'm going to stay 60 minutes in the icy water. Happy times. And 61. I did 61 minutes. 62. I did 62 minutes. 63. I did 63. And when I became 64, I thought, that's boring.
No, the God did. It's a good thing. Yeah. Your nature is on insight. And that's the whole message. And with that comes the strengthened immune system, a strengthened cardiovascular system. Cardiovascular related issues is killer number one in our society. Through this, it's God. There's the way to tackle it. Connect you with the depth of the brain, the deepest part of the brain. And if you are able to go to the deepest part, where else can you not go?
So if I did this once a day, you think I'd be better equipped to deal with the stress of work and the stress of life. Of course. Man, and you don't need to go this long into a nice bath. Two, three minutes is enough. And we've been in six minutes. It doesn't feel cold anymore though. I actually feel a bit warm, my legs feel like they're warm. But I don't know if that's just from my lip or shutting down or something. Okay, I think it now just time enough. Good louder you did it. Come on.
Well done, that was amazing. Thank you so much. It was so interesting. The first 20 seconds of that process are so fascinating because I had to confront a lot of things. I had to confront a lot of natural reactions that told me to stop, to get out, to, you know, my body went into a phase of panic. And it's funny because as I reflect on that feeling of panic, it was like a wall.
And it was a wall that I had to make a decision about going through or going backwards. And I say this because I think in a lot of our lives, we're surrounded by these walls. And it's in many of our lives actually the walls kind of close in on us. And what I learned in the first sort of 20 seconds of that process was that that wall was something I created myself. It was a figment of my imagination.
And as I sat there for five six minutes, my body almost said to me, it was like, sorry, I was lying. I was lying to you. Something was like, could because five six minutes in, I'm completely fine. Yeah. But in that first 20 seconds, some panic signal went off and told me to retreat. And so I just find that so fascinating. It's like there's something about breaking through a wall.
That you once really believed was real. That illuminates your mind to the what other kind of self limiting beliefs you're currently constrained by in everyday life, you know. I could I couldn't say better. Self limiting belief beliefs coming in at a certain moment, become blockages, become patterns, become a condition. And that conditioning with holds us from going through things when they come to our lives because they are too stressful.
They are mirroring that what we through our self-believing limiting way of thinking have created them. We see it outside and we don't go in it. We don't go through it anymore. And thus we don't find these things in our lives anymore to as life's lessons. It's no longer there. And there we limit ourselves and become narrowed. So what we have found now through these practices that we are able to command our bodies so much better to go through the self limiting self.
And this conditioning because in most of the time it is that we get schooled that we have to follow rules, ethic, the morals, etc. At a certain moment we got a belief system that is not necessarily who we are in the depth. And this is where this society is suffering. Big time of having no connection with this invisible purpose of ours which is there but it's behind the wall.
And simply through doing this you see you have the power to go through these walls. You have the power to become exactly who you are and what you are. That is what they call this showing. It doesn't show what you think, it shows you who you are and what you are. And from there you will see that the walls in your life of whatever invisibly what they are stalking you will disappear.
Is this in part why it seems like a lot of people in society right now are choosing discomfort because we've got kind of gone one way as a society we've gone to comfort. And then you've got this counter movement of people that are now doing that ultra marathon runs and their cold plunging and they're doing things to put themselves intentional discomfort. It seems like it's for me it's of observed it like a counter movement.
Yes and it is and it is but the thing is now that we are showing in science with the professor of I have a book of diva car. Mostly in auto music that we found a key and the key is the innate capacity of ours to command our bodies much better in our emotions because in the end it's not about going into the extremes. It's about handling our emotion and to feel that we are on top of it no matter what and that being able to pass on to our children.
The way reactionarily we go into these extremes and all that is a reaction of our massive paradigm encountering too much comfort. Now let's go to that but that's reactionary human is it that we actually are here to learn to have a hold absolute hold over our emotion which is directly connected to our purpose because from the beginning or the problem the conflict is the conflict with our soul.
And our soul is about when we realize our soul and the unlimited power of the of the mind serving us to find realization of that soul and that is for every person unique. What are the other things that are like staples of your daily routine it wants a day you eat once a day. So can you run me through a perfect when off day in the morning I wake up next to my wife and my child my youngest is six and actually there's a new one coming.
I'm 65 but hey man I'm alive I'm sorry and I got a yeah I found a younger woman eight and a half years ago we are very happy together and she says don't talk about it. I'm sorry but I'm very happy my oldest honest 42 and my youngest is going to be zero very soon so that's life I wake up and look at my beloved next to me still sleeping and wow you're like angels. What time do you wake up?
Five o'clock five o'clock half past five half past four around here why so early that is me now sometimes I just sleep until nine o'clock okay I'm not really bound okay but time is serving me I'm not serving time in the morning I do my exercising ritual and I like my coffee in the morning I started.
No sugar just coffee a little bit milk and nice what are those exercising routines you saw me doing this please do I want to do a world record by the way in three third of August in Germany with four thousand people doing this and do you use weights or anything yeah I'll tell you use weights but before not okay I did push ups is like weight yeah yeah.
Yeah yeah yeah so you can do that or weights and I got a bar where normally you got put your weights on you do this it's about 10k yeah I make it circle like a stick if you do that five hundred times it's you really go deep and you go to your pain I if I do exercises I do it to the threshold of pain and then I overcome the pain.
And then it's done it's okay that is body awareness that body awareness I want to know feel feel that I live not know feel that I'm alive when's that first meal of the day later later in the day sin and breakfast no no no breakfast no launch why no lunch because I don't I feel stuffed up I feel too much this is also part of conditioning I could also enjoy a very nice breakfast very nice breakfast is very nice you know with the sea and sitting there relax and wow some eggs some this nice coffee
I know I'm a newspaper look at the food it's enjoying life I could do that but I I really enjoy the feeling that I'm fasting inside a little that that I'm going against like the cold you go to the cold then the cold doesn't come to you when the appetite comes I just delay so you fast for you're doing sort of intermittent fasting there as they call it you're going to yeah but I did this since I was a young kid again intuition
intuition it's just how you felt yes because the external narrative is you're going to have three meals a day maybe four meals a day you're going to have breakfast your lunch dinner no no yeah that's just made up it's made up you should feel like any animal in the world is not eating when it doesn't need to eat because it doesn't think it only eats when it feels and when it feels that it needs to eat
it's eyes become bigger becoming more alert adrenaline starts to run they become sharper they then all the systems are at work that is the way it's automatically exercises it's all of body
that's how I live my life and I've always thought I was a bit strange but we're now at one p.m. I haven't eaten anything today sometimes I get a little bit later into the day I mean yesterday this week it's been five six p.m. I think yesterday was seven p.m. my first meal and I I I'm okay I don't know what the you know but I yeah you enjoy life you enjoy the energies I focus better I have better conversations yeah yeah all that if you fast a little bit
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yeah what are the other so is there anything else that's really fundamental that you think people should question you talk to me about the breath you talk to me about discomfort breathing is one of them you talk to me there about fasting as well is there anything else that you know whether it's relationships or our work or our purpose that is just a lie in your opinion oh yes our energy is being drained it's like the thing and we should have all the energy
to bring happiness strength and health to our kids and to feel bright bright in shining in life but we don't because we have to do this do that take on stress and think about this think about that who did this whatever did this is a massive paradigm going on taken our energy energetic bodies and with that our emotions and with that our life force and there it is
the real philosophy serves that paradigm where one becomes happy strong and healthy and is able to pass it on you're only good if you are able to be happy strong healthy inside and then pass it and radiate that to others there you go pass you ego and that we we we don't live that we survive in this society we live in a competitive world
we have all kinds of rules in this that but do we really feel bright and the top the best of ourselves are we able to give love in full conviction that it is good and to others are we there I don't think so and that is what we are going to bring when you say you need to live in your purpose how do I know what my purpose is do I have to go find it somewhere do I you know what just be happy strong and healthy rest is bullshit
just be happy strong and healthy and purpose will follow yes that is the purpose the characteristics of purpose is not to be in conflict with your soul happy strong and healthy then you become happy strong and healthy you don't need to work for that so much a couple of exercises more than enough if I do my exercise and not the whole day you're working out
it's 10 minutes 15 minutes but I'm ready this morning because later I have a keynote speech and I got a go to the record label I got to meet somebody who is managing by the government mid school of the England I got to meet them and and something else I thought okay today I got to be ready so what I'm doing I breathe like a mother fucker in there morning in that whoo and cleanse myself so deeply that I'm ready to take on anything that is coming
and in that way I will absolutely serve and especially being with you which is a pleasure a great pleasure we are serving purpose right over here unmistakably straight when we have a closing tradition on this podcast where the last guest leaves a question for the next guest and my last guest left a question for you that is inside the diary of a CEO and the question that was left for you is
what is one thing you can do next week to prove to your friends or family that they matter to you more than your work oh work like work 925 is work because my work is my life my work is my mission and in the end it is not work I got I feel all the power to do that so next week more than my work to keep on what I'm doing right here right now
do you believe in like work life balance you know people say work life balance you've got to yeah my wife is talking about that but I don't I don't feel that I feel I'm busy with my mission and with my daily life at the same time there's no work I have no night to I think you have no night to vibe to you know we depict our own realities I think our power is stronger than they made us think it is by which we have a power which is stronger than what is man made coming to us
we are stronger and that's why we go and we don't work no yeah we work the game we work the society we work at all but hey it's not like 925 and we got to obey and this and that we don't do that why you got a maybe unexplainable a genetical a power in you that may make you into who you are what and what you are right now you got a great responsibility but also that great ability to respond and that is more than 95
that person this is my last question today that person who is in that 925 and they are struggling and they are trapped and they have been conditioned by school university their parents desires who were also you know can their parents were also conditioned in that way
what would you say to those people as a closing message to those people oh yeah guys just do what Stephen just showed you thought you were not able to I cannot do what iceman is doing or what Stephen is God or what he is doing and I cannot you can do that too the most precious of all the greatest world you can embrace is your happiness your strength and your health and you can get it ever re day anybody that's you that's you it's love it's powerful
thank you so much for your time you've been a legend and icon inspiration to me to my partner Melanie and to so many people I mean all these people written on the front of the book I actually think every single one of these people I sat down here with from Joe to Ben to bear to Russell all of them
and Russell do oh Fern I've sat with her as well and Gabel and James Nester all seven people on your book I've gotten to know and they've many of them have mentioned the profound impact that your work has had and I was before we sat down today that I was going through so many
videos of people who describe how you've changed their life in a really profound way so on behalf of you did you do that's your work you do this study you study people coming because next week or tomorrow I don't know when and new people
coming in and you study again yeah that's amazing thank you for all that you're doing because you're providing a counter narrative and a counter solution in a world where it feels like there's only one and that current solution is failing so many so thank you for that we have to change the narrative and we will because we want to make the people happy strong and healthy and independent of all what is going on we got a reset it all here we are
thank you I'm going to let you in on a little secret what is in the diary of a CEO cup this cup that sits in front of me when I interview these people sometimes for three hours and sometimes three people a day and the answer is this perfect I invested in the company on drag and stand and since then they've gone from an idea to the fastest growing energy drink in the UK it is a matcha energy drink and it is absolutely delicious
but that's not why I choose to drink on this podcast the reason I choose to drink is because it gives me what I call all day energy I don't get the same crashes that I used to get with other energy drinks if you're in the middle of a conversation or you're in the middle of a talk on stage or in the board room the last thing you want to do is have a crash
you don't want jitters and you need focus and that is where they now sponsor this podcast not only is it delicious but it gives me a significant competitive advantage if you haven't tried it go down to a Tesco go to a waitrose all go online and use the code diary 10 at checkout and you'll get 10% off and when you do try it let me know how you get on
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