In this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition. Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the 'wolf circle'. Learn how Mike leverages technology and personalizes customer interactions to close deals, and hear about his approach to designing mo...
Aug 12, 2024•55 min•Ep. 114
Welcome back to this week's episode of Dealership Fixit! In this shortened version, we’re thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry's changing needs, discuss how it remains relevant and addresses current challenges in the dynamic powersports market, and provide insight into its col...
Aug 10, 2024•13 min
Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry! Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscrib...
Aug 03, 2024•14 min
Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry! Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe Yo...
Jul 28, 2024•15 min
Apple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882 Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q Youtube Link: https://youtu.be/1J-mp5HDgo0 Welcome to another episode of Dealership Fixit! Today, we have Angela Hieronimus, an expert in Powersports F&I, sharing insights on dealership operations and finance management. Whether you're a GM, finance or sales ...
Jul 03, 2024•14 min
Focus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory. P.S. Check out the podcast: Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow Our Guest, Justin: Blog: https://bit.ly/3LDpdy7 LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/ Linked...
Jun 19, 2024•18 min
Dive into the world of expert advertising strategies in this episode of Fixit Quick Takes, featuring Mike Shaug, the visionary Founder & Owner of Premier Online Marketing. Discover the secrets behind successful powersports dealership advertising as Mike unveils strategies that have transformed the landscape of online marketing in the industry. Learn about cutting-edge techniques and insights that can propel your dealership to the forefront of the digital realm. Whether you're looking to enha...
Jun 05, 2024•18 min
"The State of Service Technicians" with Tim Yarborough from the Motorcycle Mechanics Institute (MMI). Host Jacob Berry, a seasoned trade school graduate himself, delves into the evolving world of motorcycle mechanics with Tim, who shares insights from his extensive career in the powersports industry. In this episode, learn about the pathways to becoming a trained mechanic, the rigorous training at MMI, and how today's techs are prepared to face the dynamic challenges of the industry. Discover wh...
May 29, 2024•17 min
Dive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships. In this episode, Tad shares the compelling journey from developing TLP during his tenure at RideNow in the early 2000s to innovating with Dealerspike to create DP360, enhancing dealership ...
May 22, 2024•15 min
Explore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule. Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet powerful strategies to measure and enhance your dealership's performance across five critical points in your sales funnel. Whether you're a part ...
May 15, 2024•13 min
On this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses. Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management for dealerships. Greg emphasized actionable tips and best practices that dealers can use immediately to enhance their online presence and attract mor...
Mar 22, 2024•51 min•Ep. 113
Join us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry. From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success. Tune in to gain valuable knowledge and take your dealership to new heights! Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/4...
Mar 17, 2024•55 min•Ep. 112
On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry. In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Product Marketing Specialist at Piaggio, and how he leverages social media and digital marketing to connect with riders and enthusiasts. He also discusses...
Mar 02, 2024•33 min•Ep. 111
Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeed...
Jan 26, 2024•47 min
Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://app...
Jan 19, 2024•1 hr 8 min•Ep. 109
Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing. From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn...
Dec 20, 2023•57 min•Ep. 108
Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships. Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understandi...
Dec 08, 2023•1 hr•Ep. 107
🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries. Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations. Timestamps: 00:00 - Introduction 02:15 - RV Industry Trends & Events 04:59 - Lightspeed DMS: Revolutionizing Dealer Operatio...
Dec 01, 2023•57 min•Ep. 106
In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch. Youtube Link: https://youtu.be/UMZDP7pCMUA Link to presentation: https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog...
Nov 15, 2023•1 hr 19 min•Ep. 105
In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was timed with a strict set of requirements. Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other ...
Nov 04, 2023•50 min•Ep. 104
Welcome back to this weeks episode of Dealership Fixit! In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry. Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs. We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition. ...
Oct 28, 2023•55 min•Ep. 103
In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships. Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service. During our conversation, we discuss...
Oct 20, 2023•1 hr 14 min•Ep. 102
How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy. We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships. Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut the...
Oct 06, 2023•1 hr 8 min•Ep. 101
Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS). Youtube Link: https://youtu.be/26MEkI7Dm7E This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work. What does the DMS do for service advisors and how can we give them better tools to perform their job better to allow faster communication to the ...
Sep 22, 2023•1 hr 10 min•Ep. 100
Welcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry. During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his current role at MIJ. We also inquire about the current job market in powersports and the various opportuni...
Sep 16, 2023•1 hr 7 min•Ep. 99
In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management. During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions outside the dealership. It is natural to wonder if a user needs to be a "computer guy" to use DMS op...
Sep 08, 2023•48 min•Ep. 98
On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI). As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic. We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and...
Sep 01, 2023•1 hr 19 min•Ep. 97
In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager. Justin's passion for powersports also led him to work with the Factory KTM racing team and travel the world. As a seasoned veteran of DMS and dealership operations, we discuss the ...
Aug 18, 2023•1 hr 13 min•Ep. 96
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Jul 22, 2023•59 sec
Check Out Our New Episode! On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships. Subscribe YouTube: https://youtube.com/@dealershipfixit We talk through the history of how and why Tad, and his twin brother Tod, build and developed their own “traffic log” in the early 200’s while working for the powersports gro...
Jul 21, 2023•58 min•Ep. 95
