John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success. We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you’re managing a dealership, this...
Aug 16, 2025•1 hr 7 min•Ep. 128
In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports. We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps f...
Aug 14, 2025•26 min
Appointments are more than just dates on a calendar—they’re the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process. You’ll learn: Why an appointment is a psychological turning point How to confirm without giving customers an easy exit Same-day confirmation tactics that drive attendance How manager i...
Aug 11, 2025•23 min
This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used. If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you. Connect with Nate: ht...
Jul 31, 2025•39 min
Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability. You’ll hear how to hire reps that don’t quit at the first objection , why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout. Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of you...
Jul 28, 2025•13 min
You’re spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible). Heather Deatherage is back, and she’s not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales team (not a warm body with a login), to 21-day follow-up playbooks, scripting secrets, KPIs, and speed...
Jul 25, 2025•23 min
In this episode of the Dealership Fixit Podcast, Austin Rothbard , founder and CEO of Twisted Road discusses used bike rentals at dealerships. But this isn’t just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road’s dealer rental system , giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that convert shoppers into buyers. If your dealership has used bikes sitting on the lot, or you're struggling t...
Jul 22, 2025•18 min
Most dealerships are 20 years behind in their F&I process—and they don’t even know it. In this throwback episode, we sit down with Derek Sanders , one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today. If you’re a GM, Sales Manager, or BDC Leader, this one’s not optional. 👇 Links + Resources: 🎧 More Episodes on Spotify → https://spoti.fi/3N9lz...
Jul 19, 2025•24 min
In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you. You’ll learn: Why photo quality and background matter more than you think How to write listings that build trust and convert Floor strategy for moving aging units A simple 30-60-90-180 pri...
Jul 16, 2025•9 min
Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing. 🎧 Listen now: • Spotify → https://spoti.fi/3N9lzfg • Apple Podcasts → https://apple.co/43FoanX • YouTube → https://youtube.com/@dealershipfixit • Connect →...
Jul 12, 2025•7 min
What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel , founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy. 🎯 What you’ll learn: How Nate grew a $500 startup into a national brand Why used motorcycles were ignored — and how he flipped the model How to serve customer...
Jul 10, 2025•35 min
Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs . From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn: ✔️ What Co-Op is (and isn’t) ✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds ✔️ How to plan your campaigns across multiple OEMs ✔️ Why working with an agency might s...
Jul 05, 2025•44 min
Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again. Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀 Subscribe now: • Spotify → https://spoti.fi/3N9lzfg • Apple Podcasts → https://apple.co/43FoanX • YouTube → https://youtube.com/@dealershipfixit • LinkedIn → https://www.linkedin.com/in/heather-deatherage-0220932a4/ • More Dealership fiXit resources → https://linktr.ee/dealershipfixit • Free Guide:...
Jun 30, 2025•10 min
This episode features longtime fixed operations trainer and powersports leadership coach Kurt Von Ahnen, and it’s packed with timeless insight. From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops. 🎧 If you want a stronger, more efficient dealership culture from the service counter out, hit play now....
Jun 28, 2025•33 min
This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podca...
Jun 23, 2025•41 min
In this throwback conversation, we sit down with Michael Masouras , ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free . 💡 What you’ll learn: - Why most dealership websites rank lower than they should - How Google sees your site compared to big marketplaces - The three biggest SEO signals to focus on - Free tools you can use to test your site’s performan...
Jun 18, 2025•28 min
Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020 In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is packed with real-life advice for improving the retail side of your dealership — especially when walk-in ...
Jun 11, 2025•26 min
On this episode of Power Player , Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes , including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website. Dealers need organized, efficient systems to track and manage all their used bike acquisition effor...
Jun 02, 2025•31 min
This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today. In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations. 🔑 What You’ll Learn: Why your virtual showroom still isn’t good enough How to use mobile tech service to retain customers Why scheduled shopping experiences beat open ...
May 22, 2025•31 min
This throwback episode features a powerhouse conversation with Bobby Whitney , owner of Progressive Powersports — one of the most respected dealership groups in the industry. Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount. 💡 What You’ll Learn: Why passionate, brand-loyal staff give you an edge How to train smarter so you actually stand out from the dealer d...
May 15, 2025•17 min
Leadership in the Dealership — with Kurt Von Ahnen 📍 Dealership fiXit Podcast — Episode Throwback Leadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity. 🚦 Whether you're a GM, department lead, or just trying to level up your shop cul...
Apr 16, 2025•21 min
In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren’t pulling the response you want — this is the epis...
Apr 03, 2025•18 min•Ep. 123
Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to: ✅ Source killer used inventory ✅ Recondition bikes lightning-fast ✅ Market units that ACTUALLY sell ✅ Manage aging inventory like a pro Key Insights You'll Learn: - 5 Proven Inventory Sourcing Strategies - Wholesale Buying Secrets - Service Department Tra...
Mar 28, 2025•22 min•Ep. 122
In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals. Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being pre...
Mar 21, 2025•19 min•Ep. 121
In this episode of the Dealership Fixit Podcast , Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales. Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta’s dynamic inventory ads, video marketing, and lead generation strategies, helping dealers rea...
Feb 28, 2025•39 min•Ep. 120
In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results. Discover how to handle objections, qualify leads, and set hard appointments that show up and convert. Subscribe Spotify: https://spoti.fi/3N9lzfg...
Dec 24, 2024•27 min•Ep. 119
In this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships. With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively. From leveraging CRM systems to responding with speed and precision, this episode is packed with actionable strategies to help dealerships optimize their lead funnel and drive more sales. Subscribe Spotify: htt...
Dec 18, 2024•21 min•Ep. 118
In this episode of the Dealership Fixit Podcast, Jacob dives into the essentials of creating and running an effective internet department for motorcycle and powersports dealerships. From structuring the team to leveraging CRM systems, Jacob breaks down the strategies and processes that can transform online leads into showroom deals. Learn how to train your team, track performance metrics, and build a digital strategy that drives 50% of your sales from online interactions. Subscribe Spotify: http...
Dec 12, 2024•29 min•Ep. 117
brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training. Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner. We post weekly updates, so make ...
Sep 15, 2024•1 hr 6 min•Ep. 116
Jory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: Jory Anderson LinkedIn: https://www.linkedin.com/in/joryanderson/ Website: https://www.revvable.c...
Aug 25, 2024•39 min•Ep. 115
