Ads That Get Your Ideal Client Hooked on Therapy
Episode description
How can physical therapy practice owners connect with ideal clients, create meaningful care models, and learn from other industries to grow their practice?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
- What can boarding schools teach PT practice owners?
- A side-by-side comparison of two Instagram ads targeting golfers with back pain.
- How specific, results-focused language (e.g., “add 30 yards to your drive”) outshines vague promises like “improve mobility.”
- The importance of matching the right environment with the right clients.
- The challenge of staying in environments that no longer serve you.
- Why it’s essential to prioritize personal growth and move when the time is right.
- Why understanding psychographics (values, goals) is often more effective than demographics.
- The benefits of handwriting ads and studying proven copywriting techniques to refine your message.
Connect with Dave on:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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