Designing the Fun Stuff with Graphic Designer Daniel Birch
Episode description
Daniel Birch is an award-winning designer who specializes in producing graphics for beer labels and in this episode talks to Jenna about the design process and how he got his break designing labels for craft beers.
They discuss in detail the design process and some of the designs Daniel really loves and why in this fascinating insight into the work of a specialist designer producing unique artwork for craft beers. Listen in and find out more.
KEY TAKEAWAYS
- When I push back on a design they listen to me because they trust me.
- Sometimes with a series of beers, the colors are what bring it together.
- When changing the logo it's been about updating it but keeping the aspects that are recognizable.
- Some awesome beers don't have great designs on their labels.
- The art is definitely something I look at on any beer can.
- Every brewery has its own identity and it's the art cans that share the message with people.
- When I started out my goal was to do beer labels and I've achieved that with Barrier.
- It can be a quick turnaround when you are creating a label for craft beers.
- I still do everything by hand if I can when I'm creating designs.
- In design, the fun stuff is the craft beers and the Art is such an important element of craft beer.
- The craft beer community is very tight-knit. The community is great for making connections and I get new work from people I've met along the way.
- I'm constantly trying to promote people who are great in the craft beer space.
- If I'm drinking a beer I want people to know so I want the beer to match the glassware.
BEST MOMENTS
‘I do have favorite beers and favorite labels but they usually aren't the same thing'
‘Changing the lettering made it easier to read but less cool overall'
‘It's been nice to see more hardcore design fans'
VALUABLE RESOURCES
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
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