To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery. KEY TAKEAWAYS The can is the brand's opportunity to sell itself to you. When you go to the store you see so many different choices and you can only go with what it says on the can. They need to tell you not just how the beer ta...
Dec 22, 2021•59 min•Ep. 18
This week on The Craft Brewers' Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries' so she invited him on the podcast to discuss the article, and some much less serious topics. KEY TAKEAWAYS There's a lot of ego, and disagreements, and mansplaining in the craft beer industry. It can make it a little harder to enjoy the beer w...
Nov 17, 2021•1 hr 22 min•Ep. 17
This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand. KEY TAKEAWAYS If you're running a brewery, then you have to decide if you want to try to be the big supplier or the local spot where people come down to have a beer. You...
Nov 10, 2021•1 hr 14 min•Ep. 16
It's spooky season on The Craft Brewers' Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna's dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out. THE BEERS Haunted House - Allagash Brewing Company Dark Ale - 6.66% ABV Doomed by a love of pitch-black Porters and our Allagash House Beer, we summoned the recipe for Haunted House. Roasted Barley and Blackp...
Oct 26, 2021•30 min•Ep. 15
Jenna is moving soon so it's time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can't drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art. THE BEERS Great Notion - Cosmic Banditos Collab w/ Tripping Animals , Fruited Sour, 6% ABV Encounter the intergalactic force of Tripping Animals Brewing Co. o...
Oct 19, 2021•40 min•Ep. 14
Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer. KEY TAKEAWAYS Taco stands at breweries are always a good time. Fire Maker and Steady Hand are about a mile away from each other, so if you're in Atlanta then hit them both up in the same night. Jenna wishes she could post reviews ...
Oct 12, 2021•40 min•Ep. 13
Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week's episode of The Craft Brewers' Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft ales. KEY TAKEAWAYS Eventide means twilight in old English, which is when the group of friends who formed the brewing company would get together to drin...
Sep 21, 2021•1 hr 24 min•Ep. 12
A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers' Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it's more creative than your average craft beer. KEY TAKEAWAYS Gruit ales are essentially beers that are charged with botanicals rather than hops, traditionally made in Belgium. Harry thought why am I brewing the same things that I can go to the store and buy. If I'm making it mys...
Sep 14, 2021•1 hr 2 min•Ep. 11
The dad who built a Tiki bar in his back yard, Tom Sherratt joins Jenna in this week's episode of The Craft Brewers' Creative. This podcast is all about the creative, but not in the usual way. Find out why Tom decided to create his own bar and how he went about building it. Also hear all about Jenna's geographical knowledge and feud with the postal service. This episode is brought to you by the new book, ‘The World's Greatest Backyard Games' from Yard Games World. Find the book at yardgamesworld...
Sep 08, 2021•1 hr 7 min•Ep. 10
In this episode of The Craft Brewers' Creative, Jenna is joined by Sabrina Rain, owner of The Hoppiest Shop, the cutest brand aimed at women who love beer. Find out all about how The Hoppiest Shop got started and the amazing designs Sabrina produces. Listen all the way to the end for a special surprise. KEY TAKEAWAYS Sabrina was inspired to design her own beer themed clothing for women after visiting so many breweries and finding the same limited choice for women at each one she went to. She ori...
Sep 01, 2021•1 hr 15 min•Ep. 9
In this episode of The Craft Brewers' Creative, Jenna is joined by Illustrator Jen Borror of Hoot Design Studio. Jen has had her art featured on beer cans for Monument City Brewing, 1623 Brewing, and Telluride Brewing Co. KEY TAKEAWAYS A graphic designer and an illustrator have two different sets of skills. An illustrator draws the art and the graphic designer does the layout and branding. Most breweries will use both a graphic designer and an illustrator but Hoot Design Studio do both. Jen reco...
Aug 24, 2021•1 hr 9 min•Ep. 8
In this episode Jenna visits The Marietta Taproom to share good beer and conversation with Frank Settle and Michael Danahy of Red Hare Brewing and Distilling. Michael is the Senior Marketing manager at Red Hare and Frank is their beer can designer and owner of his own company Intent Graphics. Pour yourself a Long Day Lager and join the conversation on what counts as a craft beer, how Red Hare create their beer and cans, and what's the difference between a milkshake and a smoothie. KEY TAKEAWAYS ...
Aug 18, 2021•1 hr 39 min•Ep. 7
Ryan McCay owner of Living Waters Brewing in East Nashville talks with Jenna about bringing together craft beer and coffee and creating a great taproom experience. They discuss the importance of getting the branding right reflecting both taking beer seriously to sharing the fun of the design and illustration. Ryan also explains the origin of the names for Living Water beers and the design process and illustration of the animals that appear on the cans and reveals whether the beer of the design c...
Aug 11, 2021•1 hr•Ep. 6
Daniel Birch is an award-winning designer who specializes in producing graphics for beer labels and in this episode talks to Jenna about the design process and how he got his break designing labels for craft beers. They discuss in detail the design process and some of the designs Daniel really loves and why in this fascinating insight into the work of a specialist designer producing unique artwork for craft beers. Listen in and find out more. KEY TAKEAWAYS When I push back on a design they liste...
Aug 04, 2021•36 min•Ep. 5
Alex Reyes, Sales and Marketing Manager at 3 Sons Brewing in Dania Beach, FL talks about their labels, cans and going from concept to launch with a new craft beer. With two new beers a week 3 Sons Brewing company are a brewery that prides itself on innovation and pushing the boundaries for craft beer. Listen in and hear about how their branding is created and why the visual look of a beer is crucial in driving marketing on Instagram. KEY TAKEAWAYS We take inspiration for our designs from songs a...
Jul 28, 2021•1 hr 4 min•Ep. 4
Molly Reynolds, co-founder and creative director of Celestial Beerworks in Dallas, TX talks to Jenna about how the company got started and why visiting their taproom is the ultimate experience. She shares how science and space are the framework for all that they do and are woven across all design areas creating highly recognizable and visual branding. This is a great chance to hear about how their creative process works in the design and detail of all aspects of their brand and how social media ...
Jul 28, 2021•1 hr 4 min•Ep. 3
Jenna talks with Adam Eckhardt, co-founder of Crank Arm Brewing in Raleigh, NC and Adam Balding, the artist behind designs and the CEO of Saturday's Gravy. They discuss the importance of the relationship between the owner and the designer and the inspiration and concepts behind some of their iconic designs. KEY TAKEAWAYS Typically designers either want the freedom to roll and be trusted, or the owner knows exactly what they want The ideas come from the wild dream world of Adam Eckhardt You need ...
Jul 28, 2021•1 hr 16 min•Ep. 2
In this, the very first episode of The Craft Brewers' Creative podcast host Jenna Steele shares her own story and explains why she loves the craft brewing industry. She gives a great insight into why she is taking a chance on herself and following her passion Bringing the inside stories about the designs, the breweries and the people behind craft beers. Every brewery and every craft beer is different and those who are involved are following their passion so if you don't know anything about the a...
Jul 28, 2021•43 min•Ep. 1
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be. Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can desig...
Jul 27, 2021•52 sec
