KC Glaser: Sr. Manager, Brand Experience, General Mills

KC Glaser joins Jennifer and Risa on this episode of CPG Scoop to talk all things marketing, digital coupons, and, of course, pickleball. 

KC has nearly two decades of experience helping smart people solve big problems in various capacities: traditional marketing, brand marketing, strategy, innovation, loyalty, and more. In each professional role, he has been a catalyst for change by focusing on the future, whether it be developing new engagement platforms for Buffalo Wild Wings, literally flipping the DQ Blizzard on its head or shifting a paper-heavy portfolio of coupon tactics to a digitally driven performance marketing engine for General Mills. He has a passion for people, and the two questions that he believes ultimately get us there are “why?” and “how CAN we?”