John McGuckin joins Jennifer and Risa on the latest episode of CPG Scoop! John McGuckin is the CEO of Clio Snacks , the first and only grab-and-go Greek yogurt bar, quickly becoming the fastest-growing brand within the refrigerated snacking category. McGuckin brings more than 25 years of experience to the food and beverage industry and is a highly strategic and passionate leader. McGuckin has served on numerous advisory boards including Kellogg’s, Con Agra, Kraft and Chabaso. He also serves on t...
Apr 30, 2025•21 min•Season 4Ep. 6
Amy Hintz joins Jennifer and Risa on the latest episode of CPG Scoop! Amy is a highly accomplished eCommerce, Retail Media, CPG industry award winner & speaker. She has more than 20 years of experience driving exceptional team performance, internal & external cross-functional collaboration, and profitable marketplace expansion. Amy is always exuberating a tenacious work ethic motivated by team success and curiosity. Get connected with Amy on LinkedIn! Our favorite takeaways from this epi...
Apr 02, 2025•21 min•Season 4Ep. 5
Kristen Keenan joins Jennifer and Risa on the latest episode of CPG Scoop! Kristen is a savvy dot connector who reveals an insight in the data, unites online and in-store experiences, and converts shoppers into buyers. As an Empathetic Strategist, Kristen uses data-driven thinking and media expertise to strategically insert brands into the non-linear purchase journey by leveraging a highly targeted omnichannel media approach that drives results for brands and at retail. Kristen has over 20 years...
Mar 26, 2025•25 min•Season 4Ep. 4
Walter Kinzie joins Jennifer and Risa on the latest episode of CPG Scoop! Walter has spent his career creating unforgettable experiences — first through world-class events, and now through handcrafted, small-batch flavors designed to bring people together. Before founding Kinzie Foods, Walter built a name producing high-profile live experiences, including concerts for Garth Brooks, Metallica and Bon Jovi, as well as a Presidential Inauguration. His journey into the world of flavor started as a p...
Mar 13, 2025•27 min•Season 4Ep. 3
Will Nitze joins Jennifer and Risa on the latest episode of CPG Scoop! Will Nitze is the Founder and CEO of IQBAR, a leading functional nutrition brand dedicated to fueling the mind and body through science-backed, plant-based products. While working a traditional 9-to-5 office job, Will faced persistent mental fatigue and struggled with a lack of focus and energy. He quickly identified his carb-heavy diet as the culprit and shifted to a regimen rich in healthy fats and anti-inflammatory compoun...
Feb 26, 2025•27 min•Season 4Ep. 2
Carolyn Nephew joins Jennifer and Risa on the first episode of 2025 for CPG Scoop! Carolyn Nephew has an extensive background in advertising and marketing, having worked on campaigns that have won numerous Effies, a Cannes Lion among other prestigious awards. She started her Account Management career at NY City agencies (Y&R, Grey and Kirshenbaum & Bond), working on iconic brands like Virgin Atlantic Airways, Comedy Central, Cablevision and Wyndham Hotels and Resorts. One of the first tr...
Feb 05, 2025•25 min•Season 4Ep. 1
Matt Bunce joins Jennifer and Risa on the latest episode of CPG Scoop! Matt has 18 years experience in CPG R&D from Fortune 500 to B2B to Consulting and Startup. He is passionate about CPG, Food and R&D. His dream is to help businesses grow through making happy customers. Matt grew up lower middle class, first-generation college grad, grandparents immigrated from Europe. Matt started his entrepreneurial journey in middle school buying gum in bulk and selling during class for 3x the cost....
Dec 11, 2024•23 min•Season 3Ep. 22
Joe Rotondo joins Jennifer and Risa on the latest episode of CPG Scoop! Joe is the Founder & CEO of Smearcase, the first frozen cottage cheese ice cream (FroCo) on the market. Smearcase is the most protein-dense ice cream on the market with over 40 grams of protein per pint and boosted with collagen. Launched in July 2024 in NYC, Smearcase has quickly expanded to over 60 stores in the tri-state area and is set to debut in Sprouts and Whole Foods in 2025. Joe’s entrepreneurial journey began i...
Nov 25, 2024•27 min•Season 3Ep. 21
Brooke Cullison joins Jennifer and Risa on the latest episode of CPG Scoop! Brooke is a seasoned digital media strategist with a track record of driving exceptional results. With a decade of experience in the digital media landscape, she has spent the last 8 years leading media strategy and planning, while also building and managing high-caliber teams. As the Director of Ecommerce & Media at Liquid I.V., she plays a key role in overseeing acquisition, retention and media channels, helping dr...
Oct 30, 2024•23 min•Season 3Ep. 21
Co-hosts Jennifer Silverberg and Risa Crandall hit the stage at Groceryshop for a live recording of the CPG Scoop podcast. And Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, joined them in Vegas for this super special 50th episode! In the episode, Drew discusses the evolving landscape of marketing, consumer engagement, and the innovative strategies PepsiCo employs to stay ahead in a competitive market. He shares insights on the importance of adapting to consumer behavior, leveragi...
Oct 09, 2024•30 min•Season 3Ep. 20
Mehek Khera joins Jennifer and Risa on the latest episode of CPG Scoop! Mehek is the founder & CEO of Niramaya Foods, bringing back the promise of health through Indian inspired cooking techniques, her grandma's recipes and real foods + spices. Niramaya Foods makes dips & snacks that make heritage inspired nutrition hyper accessible and easy for the average American consumer. After 10 years in different sectors of retail, Mehek had some health setbacks and realized that what she grew up ...
Sep 20, 2024•22 min•Season 3Ep. 19
Marc Walkin joins Jennifer and Risa on the latest episode of CPG Scoop! Marc is a passionate and innovative marketing leader with over 15 years of experience. He has held a diverse set of leadership roles building modern brands in both retail and CPG such as Stop & Shop, Popcorners, Beech-Nut and Staples. Every position Marc has held had the common thread of building from the ground up from brand transformation to corporate strategy to breakthrough shopper & digital marketing playbooks. ...
Sep 12, 2024•29 min•Season 3Ep. 18
Tina Manikas joins Jennifer and Risa on the latest episode of CPG Scoop! Tina is a dynamic agency leader, known for her focus on vision and relentless pursuit of compelling commerce and brand activation strategies, capabilities, and solutions to grow brands and solve commercial business problems. As president of Tracy-Locke, she has been leading an award-winning brand to buying agency and is now a leader of global connected commerce in the evolved Omnicom Commerce group. Leading teams and soluti...
Sep 04, 2024•31 min•Ep. 17
Susan Lambert, Director of Shopper Marketing and Customer Insights at Massimo Zanetti Beverage, joins Jennifer and Risa on the latest episode of CPG Scoop! Susan has spent her career in CPG with companies large and small, starting in Sales then moving into Marketing and Insights. Susan truly loves studying consumer data - what people do, what it means, how to reach them, how we connect our brands to meet these needs, what are the white spaces in our portfolio, etc. She has demonstrated strengths...
Aug 08, 2024•24 min•Season 3Ep. 16
Cely Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at Pepsico, joins Jennifer and Risa on the latest episode of CPG Scoop! Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles ...
Jul 25, 2024•24 min•Season 3Ep. 15
Alli Ball, Founder & CEO of Food Biz Wiz, joins Jennifer and Risa on the latest episode of CPG Scoop! Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have hi...
Jul 16, 2024•39 min•Season 3Ep. 14
Maria McManus, Vice President of Marketing & Innovation at Deep Indian Kitchen, joins Jennifer and Risa on the latest episode of CPG Scoop! Maria is the Vice President of Marketing & Innovation at Deep Indian Kitchen and member of the brand’s leadership team. She joined Deep 4.5 years ago to help lead the brand’s strategic, high-growth initiative, and has since seen the brand grow more than 5x and expand to over 22,000 doors. Maria has 17 years of brand management and innovation experien...
Jul 02, 2024•29 min•Season 3Ep. 13
Lewis Goldstein, CEO of Better with Buckwheat, joins Jennifer and Risa on the latest episode of CPG Scoop! Lewis says his career has a pattern to it: he is drawn to organizations that have a mission he believes in, create products or services that enhance people's lives, have inspiring leaders and are competitive. He has worked at major brands including Sam Adams, Snapple, Kiss My Face, and Organic Valley, and has gravitated toward craft, natural, and organic consumer products. He is inspired by...
May 29, 2024•29 min•Season 3Ep. 12
Ben Miller, VP of Original Content for Shoptalk & Groceryshop, joins Jennifer and Risa for a special Shoptalk recap episode of CPG Scoop! Ben is endlessly fascinated by retail. He started as a grocer, working for Safeway in marketing, commercial and investor relation roles. He is constantly curious, though, and soon discovered working for just one company wouldn't be enough. He soon found himself agency-side, consulting to help CPG's develop their business by providing great customer underst...
Apr 18, 2024•32 min•Season 3Ep. 11
Allie O'Brien, Vice President of Marketing at Harmless Harvest, joins Jennifer and Risa on the latest episode of CPG Scoop! At Harmless Harvest, Allie leads brand building and all go-to-market executions for the brand. In her four plus years at Harmless Harvest, she’s crystalized a mission and vision for the purpose-driven brand, launched a direct to consumer e-commerce platform that keeps loyal brand lovers hydrated, and developed fun and impactful brand awareness campaigns that firmly place th...
Apr 10, 2024•26 min•Season 3Ep. 10
Michael Reda, Head of eComm, Digital, Design & Insights at T. Marzetti Company, joins Jennifer and Risa on the latest episode of CPG Scoop! Michael has a CPG focused career over the last 15+ years with diverse experience on client side, agency side and sales side which gives him a unique view of things having sat across just about every seat at the table. He loves the pace of change with digital and eComm but believe the brand & consumer is always at the core. His super-power (he thinks)...
Mar 29, 2024•26 min•Season 3Ep. 9
Elizabeth Pigg, originally from Chicago and now based in Los Angeles, boasts over two decades of leadership in digital-first marketing and communications. Throughout her career, she has made an impact on iconic brands such as Ben & Jerry’s, AXE and Lagunitas during her tenure at Edelman. Her extensive skill set encompasses marketing strategy, social media, eCommerce, and public relations, making her a versatile expert in navigating the dynamic marketing and communications landscape. In 2020,...
Mar 20, 2024•26 min•Season 3Ep. 8
Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop! Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by working with clients like Mars and Post,...
Mar 12, 2024•24 min•Season 3Ep. 7
Neha Mallik, Head of Connected Commerce at Mizkan America, joins Jennifer and Risa on the latest episode of CPG Scoop! With over fifteen years of experience in leading e-commerce and digital marketing initiatives for CPG manufacturers, Neha is a passionate and driven connected commerce leader who thrives on developing and executing innovative and impactful strategies for online and offline channels. As the Head of Connected Commerce at Mizkan America, she oversees the media to shelf strategy and...
Mar 04, 2024•25 min•Season 3Ep. 6
Jessica Bernheim, Sr. Director of Marketing and Strategy at Daring Foods, joins Jennifer and Risa on the latest episode of CPG Scoop! Previously, Jessica was Head of New Product Development at Upfield, the largest plant-based food company in the world. In that role and in her previous brand manager roles, she has launched a number of new products including Country Crock Plant Butter, which became a category leader in just a few years. Prior to that she was a management consultant at EY-Parthenon...
Feb 19, 2024•25 min•Season 3Ep. 5
Reza Mirza, CEO of Icelandic Glacial, joins Jennifer and Risa on the latest episode of CPG Scoop! Reza Mirza brings over 20 years of consumer product experience as Group CEO of Icelandic Glacial, a leading super-premium natural spring water. Prior to Icelandic Glacial, Mirza was President of Activate Drinks. Mirza has also held several management positions at Nestle Waters North America and at Colgate-Palmolive in New York and with Bosch in India. Reza graduated with a degree in biochemistry fro...
Feb 07, 2024•36 min•Season 3Ep. 4
Ian Baer, Founder of Sooth, joins Jennifer and Risa on the latest episode of CPG Scoop! Ian Baer , Founder and Chief Soothsayer of the strategic insights platform and marketing consultancy Sooth, has been solving marketing’s greatest challenges for over three decades. He has spent his career helping major brands achieve extraordinary success and challenger brands box above their weight class in leadership roles with Publicis Groupe, TBWA, Rapp, Deutsch, and others. He was named to Campaign US’ D...
Jan 31, 2024•34 min•Season 3Ep. 3
Katie Gallo , Director of Revenue Enablement, and Polly Gleneck , Head of Global Customer Advocacy & Revenue Enablement, at Syndigo join Jennifer and Risa on the latest episode of CPG Scoop! Katie is a dynamic and results-driven sales enablement and customer advocacy professional with a passion for strengthening teams, empowering customers, and driving business growth through collaborative leadership. When she's not focused on her work, she's going on adventures with her husband and her dog,...
Jan 10, 2024•22 min•Season 3Ep. 2
Hamid Saify, SVP of Digital Retail at Liquid Death, joins Jennifer and Risa on the latest episode of CPG Scoop! At Liquid Death, Hamid oversees revenue growth across a wide range of digital partners. Hamid was the first VP of Marketing at Liquid Death and helped drive the rapid rise of the brand as one of the fastest growing beverage brands in history. Prior to Liquid Death, Hamid worked in advertising, working on brands like Nestle, PlayStation, Volkswagen, Taco Bell, Zillow, and many others. O...
Jan 04, 2024•38 min•Season 3Ep. 1
John Merris, CEO of Solo Brands, joins Jennifer and Risa for a "fireside" edition of CPG Scoop! John specializes in scaling the entrepreneurial potential of business, a passion that began with his first startup venture, a home automation brand he founded after college and successfully exited in 2013. John and his wife Cindy live in Southlake, Texas with their five children, and together founded Fostering Hearts, a 501 (c) (3) charity dedicated to supporting foster children through their particip...
Dec 27, 2023•30 min•Season 2Ep. 19
