Michelle Sweezey of Massimo Zanetti Beverage joins Jennifer and Risa on the latest episode of CPG Scoop! A self-proclaimed numbers nerd, Michelle is passionate about analytics and testing new technologies. Michelle serves within the Insights team at Massimo Zanetti Beverage, one of the largest vertically integrated coffee manufacturers in the world; providing coffee solutions from seed to cup. Michelle directs the digital presence of brands such as Chock full o’Nuts, Hills Bros, Kauai Coffee and...
Dec 21, 2023•21 min•Season 2Ep. 18
Jen Bryce of Unilever joins Jennifer and Risa on the latest episode of CPG Scoop! Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing and infuse media strategy and excellence into their Pure Play and Omnichannel plans. She has been in the media industry for over 20 years, starting her career in traditional media and quickly getting immersed in d...
Dec 19, 2023•34 min•Season 2Ep. 17
Katie Moro of Productsup joins Jennifer and Risa on the latest episode of CPG Scoop! Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets & product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has 13+ years experience in digital advertising developing skills that include building trust & rapport with cross-functional technical teams, putting the cu...
Dec 15, 2023•32 min•Season 2Ep. 16
Jonathan Rhyan of KIND Snacks joins Jennifer and Risa on the latest episode of CPG Scoop! Jonathan Rhyan is the Senior Director of Omnichannel Marketing for KIND Snacks. In this role Jonathan oversees all National & Account Specific Omnichannel Marketing programming, Perfect Digital Shelf, Perfect Digital Store, Digital Test & Learn Roadmap, Advanced Analytics, and the 1st party data strategy for the KIND brand in the United States. Jonathan joined KIND Snacks over 4 years ago armed with...
Dec 13, 2023•24 min•Season 2Ep. 15
KC Glaser joins Jennifer and Risa on this episode of CPG Scoop to talk all things marketing, digital coupons, and, of course, pickleball . KC has nearly two decades of experience helping smart people solve big problems in various capacities: traditional marketing, brand marketing, strategy, innovation, loyalty, and more. In each professional role, he has been a catalyst for change by focusing on the future, whether it be developing new engagement platforms for Buffalo Wild Wings, literally flipp...
Nov 16, 2023•30 min•Season 2Ep. 14
Kimberly McGee and Lela Davidson, Executive Co-Chairs of NextUp Northwest Arkansas join Jennifer and Risa in this extra special episode of The CPG Scoop. In this episode, Lela and Kimberly talk about the opportunities the Northwest Arkansas chapter of NextUp has provided them, their definition of leadership, and how they create a safe space to elevate other women. Kimberly has been with Walmart for over 15 years, first starting in their technology division. She has since had the pleasure of work...
Nov 09, 2023•30 min•Season 2Ep. 13
Frank Blake joins Jennifer, Risa, and special guest host Bryan Gildenberg of The CPG Guys Fast Forward on this "Legendary Leaders" edition of The CPG Scoop. Together, they discuss marketing challenges, data strategy, and the evolution of social commerce. Frank served as Chairman and CEO of The Home Depot from January 2007 through November 2014, and then as Chairman through January 2015. He previously served as Deputy Secretary for the U.S. Department of Energy. Prior to that, he served in a vari...
Oct 19, 2023•39 min•Season 2Ep. 12
Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, including retail media networks and omnichannel marketing. Adam discusses his background in retail and CPG, emphasizing the importance of partnerships and driving growth. Adam comes from a retail family, with his dad and my uncle both being third generation retailers in New York. Career wise, he comes from a mixture of performance marketing and ad...
Oct 05, 2023•23 min•Season 2Ep. 11
Michael La Kier, Vice President of Brand Development for the Independent Grocers Alliance (IGA), joins Jennifer and Risa to discuss the current landscape of the CPG and retail industries. Michael has helped build some of the most iconic consumer-loved and shopper-relevant brands, including Save the Children, Powerade, My Coke Rewards, USA Today, and IGA. Prior to IGA, Michael was the Founder and President of What Brands Want LLC, a boutique strategic marketing consultancy which served the CPG an...
Sep 15, 2023•24 min•Season 2Ep. 10
Eugene Adamson, Sr. Shopper Marketing Manager at Coca-Cola, joins Jennifer and Risa to discuss the challenges in the current CPG marketing space. Prior to working for Coca-Cola, he worked for several other CPG companies, including Kraft, Sam's Club, and Walmart. In this episode, he highlights the need to adapt to new technologies like AI and the importance of trust in collecting consumer data. Note: Any views, thoughts, and opinions expressed by the Eugene are his own and do not reflect the view...
Aug 08, 2023•25 min•Season 1Ep. 17
Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground. Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company. Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level. He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is ...
May 30, 2023•27 min•Season 2Ep. 9
Sam Nehme, Performance Lead at Mediacom, joins Jennifer and Risa for a great conversation talking about the evolving state of commerce marketing. Sam chats about tapping into new and exciting ways to tap into data to improve performance, how true opportunity comes from the art *and* the technique, balancing all aspects while keeping the brand top of mind, and how continued innovation is leveling up measurement capabilities as walled gardens start coming down.
May 23, 2023•39 min•Season 2Ep. 8
Risa & Jennifer welcome Lee Dunbar, SVP of Retail Media at Starcom. Lee talks about his experience tackling and troubleshooting retail media and commerce over the last decade with curiosity and humility. Lee looks at "efficiency" as a key word summing up the current landscape. Lee, Risa, and Jennifer chat about streamlining media with commerce, continuing to build attention and engagement for deeper relationships to offset private label pressures, the hot house of innovation that the retail ...
May 01, 2023•27 min•Season 2Ep. 7
Bob Waibel joins the CPG Scoop to chat all things Commerce Marketing with Risa and Jennifer. Bob chooses 'Evolving' to sum up the marketing landscape and the changes that it is undergoing. Bob, Risa, and Jennifer talk about the evolution of the term omni-commerce, and how it was once once aspirational, but is now table stakes. Bob also talks about new commerce opportunities this landscape has unlocked with Conagra's iconic brands; including the Slim Jim Long Boi game, and Dolly Parton's involvem...
Apr 10, 2023•35 min•Season 2Ep. 6
Drew Ingram from the Frito Lay Media Team joins Risa and Jennifer on the Scoop. The conversation covers a ton of ground---from discussion about balancing retail performance with brand goals, making magic while being efficient, aligning measurement to clear campaign objectives, and how at the end of the day culture eats strategy for breakfast. Drew uses the word 'developing' to describe the constant disruption CPG ecomm is undergoing, how that requires a relentless and passionate team leveraging ...
Mar 14, 2023•44 min•Season 2Ep. 5
Suzanne Skop, Head of Agency Partnerships at Instacart, joins us for a great discussion about the latest growth and innovation within retail enablement and how that is transforming how shoppers navigate the online and offline retail worlds. They discuss the latest capabilities spanning APIs, data & measurement, AI powered smartcarts, chatGPT, and even popup ice cream shops. Listen in to this great window into the maturation and sophistication of retail enablement capabilities and how they ar...
Mar 10, 2023•36 min•Season 2Ep. 4
Co-founders of firstmovr and CPG veterans Oskar Kaszubski and Chris Perry drop in for the latest CPG Scoop discussion with Risa and Jennifer. Oskar and Chris discuss how the 'The Sea' and 'Insanity' are great descriptors for the tumultuous, yet maturing, ecommerce space. They expand on how the crazy commerce waters have required different types of sailors and skills, and despite that turbulence there is progress being made in making sense of, and even simplifying, the insanity. Predictions dropp...
Jan 24, 2023•48 min•Season 2Ep. 3
Imteaz joins the CPG Scoop from sunny Sydney, and talks about his journey to his current role as Director of Performance Marketing at Reckitt. Imteaz gained broad experience covering sales, ecommerce, DTC, retail media, and more in 12 different roles over 14 years. He expands on how success follows when brands focus on things of higher order value, how celebrating failure is a crucial component in keeping pace with Accelerated Change, and what excites him most about ecommerce in 2023.
Jan 03, 2023•43 min•Season 2Ep. 2
Mert Damlapinar, Principal of CPG Business Consulting, Digital Commerce Acceleration at EPAM Systems, joins Jennifer and Risa to talk about the impact and evolution of Channel-less Commerce as we head into 2023. Mert also talks about his career journey that has spanned biotech to CPG, and included leadership roles at Loreal, Mondelez, Sabra / Pepsico, and Cibo Vita to name a few. Mert has published TWO books showcasing his learnings from his career in accelerating sales growth & digital tran...
Jan 02, 2023•38 min•Season 2Ep. 1
Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss the evolution of retail media networks, standardization of measurements, the botanical walled garden, and Amie’s latest challenge supporting the American Cancer Society: the Lo...
Dec 20, 2022•32 min•Season 1Ep. 7
Ivonne shares her career journey that brought her to the US from Venezuela 20 years ago, and now spans multiple countries and multi-billion dollar brands. She also shares how chaos has become her comfort zone, talks about the ever changing marketing landscape, her upcoming book, AND some bonus tips on avocado prep!
Dec 12, 2022•42 min•Season 1Ep. 6
Jennifer and Risa discuss the state of eCommerce in Europe with Efrain Rosario and Daniel Torres Dwyer, the FMCG guys.
Dec 01, 2022•33 min•Season 1Ep. 5
Chris Horvath from Jackson Family Wines talks about his long career in CPG, his predictions for the next few years and why he chose ‘Dynamic’ as his description of the current state of the CPG Category.
Nov 14, 2022•31 min•Season 1Ep. 4
In this episode Kathie Feng shares her personal and career journey. Kathie’s work at Constellation Brands is focused on providing a frictionless experience to the consumer to drive brand affinity and conversion.
Sep 27, 2022•28 min•Season 1Ep. 3
Josh Kovacs from Meta talks about shopper marketing and how it is often misunderstood, the need for organizations to have a deep understanding of shopper behavior and new technologies that can help facilitate direct customer engagement.
Sep 20, 2022•39 min•Season 1Ep. 2
This episode of the CPG scoop features Kathleen Perreault, Sr. manager Shopper marketing at Wells Enterprises. Kathleen discusses her career journey, which has included work on iconic brands such as Mac and cheese and ice cream for Hillshire Foods and Tyson Foods. She joins Jennifer Silverberg and Risa Crandall to discuss marketing today, with an emphasis on consumer-centricity. Kathleen shares how Wells' digital capabilities have developed over time in response to changes in the marketplace. Sh...
Aug 09, 2022•32 min•Season 1Ep. 1
