The CPG Guys - podcast cover

The CPG Guys

Peter V.S. Bond & Sri Rajagopalancpgguys.com

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

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Episodes

CPG & Retail Conferences & Industry Events

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for collaboration. For a more comprehensive list of industry events with descriptions, timing, location and marketing sites, visit: https://docs.google.com/spreadsheets/d/15Yr5wQlc5Luhp-3IRCjvmFYiyvCEG_wV6e_-82V1FsA/edit?usp=sharing Events discussed: CES NRF Big Show FMI Midw...

Jan 31, 202459 minSeason 1Ep. 356

Identity, Connectivity and Personalization With LiveRamp's Kevin Dunn

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. This episode is sponsored by LiveRamp. Follow Kevin Dunn on LinkedIn at : https://www.linkedin.com/in/kevdunn07/ Follow LiveRamp on LinkedIn at: ...

Jan 27, 202449 minSeason 1Ep. 355

Building a Midwest Beverage Business with Top Note's Mary Pellettieri

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers. This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_mediu...

Jan 24, 202447 minSeason 1Ep. 354

Private Equity Market Condition for CPGs with Stride’s Sharon Fox

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners. Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/ Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/ Follow Stride consumer part...

Jan 20, 202443 minSeason 1Ep. 353

CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomni Topics they cover include: CES established as THE place where Retail Media rules the conversation Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive re...

Jan 17, 202459 minSeason 1Ep. 352

AI-Powered Automation for Operations with iOPEX's Shiva Ramani - did we say retail media ops?

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years. But wait, they are actively the white label managed services provider for retail media publishers!!!! This episode is sponsored by IOPEX Technologies. Follow Shiva on LinkedIn at: https://www.linkedin.com/i...

Jan 13, 202457 minSeason 1Ep. 351

Sellers Stories from Amazon Accelerate

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses. This episode is sponsored by Stratcache, the leader in in-store digital retail media solutions. Register to attend their NRF event "What's In-store for Retail Media" January 13, 2024 in NYC here: https://registration.experientevent.com/...

Jan 10, 202453 minSeason 1Ep. 350

What's In Store For Retail Media Networks? A Conversation With STRATACACHE's Jonathan Rosen and Kevin Carbone

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City. This episode is sponsored by Stratacache Register for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networks Follow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-rosen-024b161/ Fo...

Jan 06, 202440 minSeason 1Ep. 349

Affordable Wellness Merchandising with Walmart’s Vinima Shekhar

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode.... Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart online at: https://www.walmart.com/ Here's what we asked Vinima : Take us through your car...

Jan 03, 202440 minSeason 1Ep. 348

The Biggest Stories of 2023

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023: The end of Boxed.com Omnicom & Albertsons Media Collective partners with trade desk PepsiCo redesigns logo Giant Eagle circulars March no, April yes Kroger/Alb announce decision to sell over 400 stores to C&S Who owns Taco Tuesday? Taco John won over Taco Bell. No way Jose, Trade Joe’s very clear ECOMMERCE not a priority Instacart adds AI component to search to allow flexibility with ...

Dec 30, 202345 minSeason 1Ep. 347

The 2023 OMNIES Awards

It’s our annual OMNIES Awards episode! Emcees: Andrea K. Leigh Melissa Burdick Bryan Gildenberg Sri Rajagopalan Peter V.S. Bond Liz Buchanan - NielsenIQ President, North America Marta Bowles - NielsenIQ Chief Marketing Officer Awards & Winners: Best eCommerce Retailer or Marketplace: Kroger Best Omnichannel Retailer or Marketplace: Target Best Retail Site Functionality: Sephora Best Retail Mobile App: Amazon Best Retailer for Supplier Partnerships: Walmart Best Digitally-Forward CPG: PepsiCo...

Dec 27, 202331 minSeason 1Ep. 346

Natural OTC Healthcare with Organicare's Caroline Goodner

The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today. Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/ Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/ Follow OrganiCare online at: https://www.organicare.com/ ...

Dec 23, 202337 minSeason 1Ep. 345

Accelerating Growth Through Commercial Leadership with PepsiCo's Chad Matthews

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo. Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow PepsiCo online at: http://pepsico.com Here's what we asked Chad : Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role. N...

Dec 20, 202342 minSeason 1Ep. 344

What’s More In-Store for Retail Media with Stratacache’s Ben Reynolds

The CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement. This episode is sponsored by Stratacache. Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/ Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/ Follow Buzzballz online at: https://www.stratacache.com/en/ Ben tackles these topics: You've been involved in retail media since it's inception with P...

Dec 16, 202339 minSeason 1Ep. 343

Spirited Marketing Through Digital Platforms with Buzzballz's Tracy Frisbie

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz. Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/ Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/ Follow Buzzballz online at: http://buzzballz.com Tracy answers these questions : After a successful career working for large scaled brands like PepsiCo and Constellation Brands...

Dec 13, 202346 minSeason 1Ep. 342

Building an Adult Beverage Challenger Brand with Flying Embers' Ben Galvin

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits. Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/ Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/ Follow Flying Embers online at: https://www.flyingembers.com/ Ben answers these questions : ...

Dec 09, 202347 minSeason 1Ep. 341

Live from Groceryshop with Coca-Cola's Simon Miles

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape and final...

Dec 06, 202355 minSeason 1Ep. 340

Building Omnichannel Capabilities with Bayer's Ajay Sharma

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us through your career journey from school in the UK...

Dec 02, 202350 minSeason 1Ep. 339

Mobility Platform Media with Uber Advertising's Megan Ramm

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys , PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: http...

Nov 29, 202342 minSeason 1Ep. 338

The State of Digital Commerce with House Harmon's Abi Harmon

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua. This episode was recorded prior to Abi’s departure from Perpetua. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG...

Nov 25, 202350 minSeason 1Ep. 337

Merchandising Excellence with Sam's Club's Megan Crozier

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart. Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/ Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Follow Sam's Club online at: https://www.samsclub.com/ Here's what we asked Megan: Yo...

Nov 22, 202342 minSeason 1Ep. 336

Omnichannel Retail Leadership with Coca-Cola's Pamela Stewart

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. The CPG Guys speak to our seventh guest to come from the iconic CPG manufacturer the Coca-Cola Company Pamela Stewart is the Chief Customer Officer for North America Retail. Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pammiestewart/ Follow Coca-Cola on LinkedIn a...

Nov 18, 202356 minSeason 1Ep. 335

Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. Th...

Nov 16, 202344 minSeason 1Ep. 334

Leadership in Convenience Retail with PepsiCo's Marla Daudelin

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. Th...

Nov 11, 202355 minSeason 1Ep. 333

Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. T...

Nov 08, 202349 minSeason 1Ep. 332

Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The...

Nov 04, 202342 minSeason 1Ep. 331

Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The...

Nov 01, 202353 minSeason 1Ep. 330

Generating Insights from Consumer Reviews Through AI Tools with Yogi’s Gautam Kanumuru

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence. This episode is sponsored by Yogi. Follow Gautam on Linkedin here : https://www.linkedin.com/in/gautam-kanumuru-7a393161/ Follow Yogi on Linkedin here : https://www.linkedin.com/compan...

Oct 28, 202346 minSeason 1Ep. 329

Retail Media Evolution with Walmart Connect’s Ryan Mayward

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners. Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Walmart connect on Linkedin : https://www.linkedin.com/co...

Oct 25, 202346 minSeason 1Ep. 328

Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry...

Oct 21, 202349 minSeason 1Ep. 327
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