The CPG Guys are joined in this episode by Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash. Follow Matt Van Gilder on LinkedIn at : https://www.linkedin.com/in/matthewvangilder/ Follow SpartanNash on LinkedIn at: https://www.linkedin.com/company/spartannash/ Follow SpartanNash online at: https://www.spartannash.com/ This episode was recorded live at Las Vegas during groceyshop while Matt was visiting the conference. Matt answers these topics : SpartanNash of course ...
Oct 18, 2023•47 min•Season 1Ep. 326
The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta ...
Oct 14, 2023•38 min•Season 1Ep. 325
The CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More. This episode is sponsored by Incremental. Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/ Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/ Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/ Follow Incremental o...
Oct 11, 2023•50 min•Season 1Ep. 324
The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/ Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelez online at: https://www.mondelezinternational.com Alister answers the following questions: In the age of omnichannel, is the marketing funnel still applicable? How can brands create a sea...
Oct 07, 2023•48 min•Season 1Ep. 323
The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive. This episode is sponsored by WorldQuant Predictive. Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/ Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/ Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/ They answer the following questions : 1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s pre...
Oct 04, 2023•44 min•Season 1Ep. 322
The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ. Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow Nielsen IQ online at: https://nielseniq.com/global/en/ Jim answers the following questions: Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey you...
Sep 30, 2023•47 min•Season 1Ep. 321
PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG Guys W...
Sep 29, 2023•59 min•Season 1Ep. 320
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshah Neel answers the following questions: How are you thinking about ...
Sep 27, 2023•45 min•Season 1Ep. 319
The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/ Follow Shipt online at: http://shipt.com Katie answers the following questions: Can you tell us about your journey to becoming the Chief Growth Officer for ...
Sep 23, 2023•38 min•Season 1Ep. 318
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sam...
Sep 18, 2023•46 min•Season 1Ep. 317
PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference. Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextU...
Sep 16, 2023•53 min•Season 1Ep. 316
The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions: 1) Would you please highlight a few of the pivotal roles that you think most helped prepare you for y...
Sep 13, 2023•47 min•Season 1Ep. 315
The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions: 1) Walid, your career journeys crosses countries and has both brand management and insights. Take us t...
Sep 09, 2023•47 min•Season 1Ep. 314
The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America. Follow Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/ Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/ Ben answers these questions: 1) Would you please highlight a few of the pivotal roles that you think m...
Sep 06, 2023•46 min•Season 1Ep. 313
This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets. Follow Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/ Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/ Follow JLP Retail Media online at: https://waitrose.frontify.com/public CPG Guys Website: http://...
Aug 30, 2023•51 min•Season 1Ep. 312
The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through ...
Aug 26, 2023•49 min•Season 1Ep. 311
The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/ Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/ Follow WARC online at: http://warc.com Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ F...
Aug 23, 2023•56 min•Season 1Ep. 310
The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/ Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons online at: https://www.albertsonscompanies.com/ Watch Lisa serve a Skyline Cheese Coney to Former First Lady Barbara Bush: ...
Aug 19, 2023•56 min•Season 1Ep. 309
Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations. Follow Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/ Follow Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/ Follow Gold house on LinkedIn at: https://www.linkedin.com/company/goldhouseco/ Follow Gold house online at: https://goldhou...
Aug 16, 2023•58 min•Season 1Ep. 308
The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007 Follow Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841...
Aug 12, 2023•45 min•Season 1Ep. 307
The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: 1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Ha...
Aug 09, 2023•53 min•Season 1Ep. 306
The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/ Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/ Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/ Melanie answers these questions: 1) What was your vision for Macy’s Media Network to en...
Aug 05, 2023•44 min•Season 1Ep. 305
The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices. Follow Eziah Syed on LinkedIn at: https://www.linkedin.com/in/eziah/ Follow Mend nutrition on LinkedIn at: https://www.linkedin.com/company/mend-nutrition/ Follow...
Aug 02, 2023•51 min•Season 1Ep. 304
The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020. Follow Steve Carroll on LinkedIn at: https://www.linkedin.com/in/stevenhcarroll/ Follow Kelso industries on LinkedIn at: https://www.linkedin.com/company/kelso-industries-llc/ Follow Kelso industry's website : https://kelso-indus...
Jul 26, 2023•1 hr 6 min•Season 1Ep. 303
The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/ Follow Home Depot on LinkedIn at: https://www.linkedin.com/company/the-home-depot/ Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_Solutions Melanie answers these questions...
Jul 22, 2023•57 min•Season 1Ep. 302
The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done. Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/ Subscribe to Applied Intelligence on Apple Podcasts at: https://podcasts.apple.com/us/podcast/applied-intelligence/id1692067628 Imteaz an...
Jul 19, 2023•48 min•Season 1Ep. 301
EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/ Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/ Cara answers these questions: 1) Most people think of retail ...
Jul 15, 2023•49 min•Season 1Ep. 300
The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ , the world’s leading consumer intelligence company. This episode is sponsored by NielsenIQ. Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NielsenIQ at : https://nielseniq.com/global/en/ Jamie answers the following questions : Let's hit the hottest topic in CPG and retail la...
Jul 12, 2023•48 min•Season 1Ep. 299
The CPG Guys are joined in this episode by Keerat Sharma, Chief Technical officer at Flywheel, the eCommerce Services division of Omnicom. Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Flywheel online at: https://www.flywheeldigital.com/ Keerat answers these questions: 1) What is a clean room and why is it considered a powerful mechanism for the mingling of data sets bet...
Jul 08, 2023•42 min•Season 1Ep. 298
The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Latino recipes. Their product lines include authentic ready-to-eat beans and rice. Follow Ibraheem Basir on LinkedIn at: https://www.linkedin.com/in/ibraheembasir/ Follow A Dozen Cousins on LinkedIn at: https://www.linkedin.com/company/a-dozen-cousins/ Follow A Dozen Cousins online at: https://adozen...
Jul 05, 2023•51 min•Season 1Ep. 297
