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The CPG Guys

Peter V.S. Bond & Sri Rajagopalancpgguys.com

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

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Episodes

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: https://allumegroup.com/ Follow the Path to Purchase Institute online at: http://p2pi.org Andrea, Bryan & PVSB...

Jul 01, 202354 minSeason 1Ep. 296

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies. Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin.com/in/sravanthi-muppidi/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Sravanthi answers these questions: 1) The last 14 yea...

Jun 30, 202341 minSeason 1Ep. 295

Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/ Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions: 1) Would you wal...

Jun 24, 202350 minSeason 1Ep. 294

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-med...

Jun 21, 202342 minSeason 1Ep. 293

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive...

Jun 17, 202346 minSeason 1Ep. 292

Prestige Skincare with CP Skin Health's Andrew Freeman

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin. Follow Andrew Freeman on LinkedIn at: https://www.linkedin.com/in/andrewlfreeman/ Follow CP Skin Health Group on Link...

Jun 14, 202352 minSeason 1Ep. 291

Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution. Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/ Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/ F...

Jun 10, 202344 minSeason 1Ep. 290

Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them. Follow Hailey Swartz on LinkedIn at: https://www.linkedin.com/in/haileyswartz/ Follow Actual Veggies on LinkedIn at: https://www.linkedin.com/company/actual-veggies/ Follow Actual veggies online at: https://actualveggies.com/ Hailey answers these questions: 1) Hailey, your career has some...

Jun 07, 202345 minSeason 1Ep. 289

Sports Marketing to Advancing Women with NextUp's Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women. Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions: 1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the ye...

Jun 03, 202346 minSeason 1Ep. 288

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/ Dr. Grethe...

May 31, 202340 minSeason 1Ep. 287

Decision Optimization Through Predictive Analytics with Keen's Greg Dolan

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is ...

May 27, 202351 minSeason 1Ep. 286

Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guys W...

May 20, 202328 minSeason 1Ep. 285

Shoptalk Europe 2023 Recap with Bryan & PVSB

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain. Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4) What happened to China as a focus market? 5) Shoptalk Meetups 6) Brands appeared in force 7) In-store Retail Media 8) Amazon's pan-European data lake 9) Sustainability 10) Supply Chain & 3P CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys....

May 13, 202337 minSeason 1Ep. 284

Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams

The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP. This episode is sponsored by Gain Theory. Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/ Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/ Follow Gain Theory online at: https://www.gaint...

May 09, 202337 minSeason 1Ep. 283

Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey. To learn more about The Band of Sisters, visit: http://thebandofsisters.com To purchase “You Should Smile More” visit: ...

May 06, 202345 minSeason 1Ep. 282

Cocktail Renaissance with Q Mixers' Bob Arnold

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide. Follow Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/ Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions: 1) Bob, your career has...

May 04, 202354 minSeason 1Ep. 281

Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox

The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: ht...

Apr 29, 202351 minSeason 1Ep. 280

Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma

The CPG Guys , PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/ Part II wit...

Apr 26, 202338 minSeason 1Ep. 279

The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones

The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales. Foll...

Apr 22, 202352 minSeason 1Ep. 278

Sustainability & Transformation with Albertsons Suzanne Long

The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies, one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants. Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Learn about Albertsons comm...

Apr 15, 202354 minSeason 1Ep. 277

The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead. Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/ Follow Insider Intelligence onl...

Apr 12, 202342 minSeason 1Ep. 276

Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sam...

Apr 08, 202344 minSeason 1Ep. 275

WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim

The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies. Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/ Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/ Follow Gr...

Apr 05, 202336 minSeason 1Ep. 274

Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. This episode is sponsored by Vestcom. Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.lin...

Mar 27, 202341 minSeason 1Ep. 273

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a...

Mar 24, 20231 hrSeason 1Ep. 272

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/c...

Mar 21, 202339 minSeason 1Ep. 271

Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands. Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/ Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/ Follow Hostess Brands online at: https://www.ho...

Mar 15, 202346 minSeason 1Ep. 270

Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall

The CPG Guys , PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies, an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episo...

Mar 11, 202349 minSeason 1Ep. 269

Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/ Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/ Follow Group M online at: https://www.groupm.com/ Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/...

Mar 08, 202348 minSeason 1Ep. 268

One Platform TV Advertising with NBCUniversal's Bob Perry

The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-81...

Mar 04, 202339 minSeason 1Ep. 267
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