The CPG Guys - podcast cover

The CPG Guys

Peter V.S. Bond & Sri Rajagopalancpgguys.com

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

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Episodes

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach

The CPG Guys , PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle. This episode is sponsored by Syndigo. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714 Follow Pat Niersbach on...

Feb 12, 202248 minSeason 1Ep. 176

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions: 1) Before we dive into the more detailed questions,...

Feb 09, 202245 minSeason 1Ep. 175

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers. Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulati Follow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereher...

Feb 02, 202251 minSeason 1Ep. 174

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/ Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/ Follow dunnhumby on LinkedIn at: https://www.link...

Jan 31, 202236 minSeason 1Ep. 173

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan

The CPG Guys , PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI. This is the first in a 2-episode partnership with Tredence. Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kas...

Jan 29, 202244 minSeason 1Ep. 172

Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja

The CPG Guys , Sri & PVSB , are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise. Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/ Follow Fahad on Twitter at: https://twitter.com/Fahad_Future Follow Hu...

Jan 26, 202232 minSeason 1Ep. 171

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys ...

Jan 25, 202250 minSeason 1Ep. 170

Kroger Precision Marketing with 84.51˚'s Nancy Winé

The CPG Guys , Sri & PVSB , are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey ut...

Jan 22, 202237 minSeason 1Ep. 169

Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys , Sri & PVSB , are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions: 1) The pandemic has transforme...

Jan 19, 202246 minSeason 1Ep. 168

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys , Sri & PVSB , are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors. This is the third of a 3 part partnership episode series with Firework. Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedi...

Jan 17, 202237 minSeason 1Ep. 167

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys , PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product. This is a partnership episode with Pear Commerce. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at: ht...

Jan 15, 202238 minSeason 1Ep. 166

Building eCommerce Beer Brands with Pabst Brewing's Will Yen

The CPG Guys , Sri & PVSB , are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www.linkedin...

Jan 12, 202240 minSeason 1Ep. 165

Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam

The CPG Guys , PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the first in a 2-episode partnership with TheMathCompany. Follow Aditya Kumbakonam on LinkedIn at: https://www.linked...

Jan 08, 202229 minSeason 1Ep. 164

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

The CPG Guys , Sri & PVSB , are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Find Tom's of Ma...

Jan 05, 202238 minSeason 1Ep. 163

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju

HAPPY NEW YEAR! The CPG Guys , PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies. This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss o...

Jan 01, 202244 minSeason 1Ep. 162

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys fe...

Dec 30, 20211 hr 2 minSeason 1Ep. 161

The OMNIES - Retailer Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 3 of 3 and awards go to Retailers for: Best in class Best UGC Experience Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://ne...

Dec 27, 202134 minSeason 1Ep. 160

The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 2 of 3 and awards go to Marketplaces for: Best in class Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonline.org/cpggu...

Dec 26, 202124 minSeason 1Ep. 159

The OMNIES - Brand Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 1 of 3 and awards go to Brands for: Best in class omni Best Loyalty Best DTC Best at social digital engagement for omnichannel eCommerce leader Best user experience omni Best UGC contributor Most improved omni Best Minority Owned Omnichannel Brand Best Women-Owned Omnichannel Brand Please provide the CPG Guys feedback at http://ratethispodcast.com/...

Dec 25, 202122 minSeason 1Ep. 158

Safe Food Addictions with Halo Top's Doug Bouton

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby Chocolate Follow Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company/halo-top-international/ Follow Halo Top International online at: https://halotop.com/ Follow Gatsby Chocolate online at: https://www.gatsby...

Dec 22, 202133 minSeason 1Ep. 157

Pivoting Through Career Reinvention with Career Club's Bob Goodwin

The CPG Guys , Sri & PVSB , are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on LinkedIn at: https://www.linkedin.com/company/career-club1/ Follow Career Club online at: http://career.club Bob answers these questions: 1) Bob, why ...

Dec 18, 202146 minSeason 1Ep. 156

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

The CPG Guys , Sri & PVSB , are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever ...

Dec 15, 202139 minSeason 1Ep. 155

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry. This is a 1-episode partnership with Perpetua. Follow Adam Epstein on LinkedIn at: https://www.l...

Dec 11, 202149 minSeason 1Ep. 154

Into the Tank with Dude Products' Sean Riley

The CPG Guys , Sri & PVSB , are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products. Follow Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/ Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow Dude Products on YouTube at: https://www.youtube.com/channel/UChd5U4N0VNU6TjXF_PTh7WA Sean answers these questions: 1) Your story starts at Ill...

Dec 08, 202140 minSeason 1Ep. 153

Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rana Saha

The CPG Guys , Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune ...

Dec 04, 202148 minSeason 1Ep. 152

Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

The CPG Guys , Sri & PVSB , are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades. Follow Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ F...

Dec 01, 202143 minSeason 1Ep. 151

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys , Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings. Follow Kishor Gummaraju on LinkedIn at: https://www...

Nov 27, 202145 minSeason 1Ep. 150

Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhost Follow Gino on more platforms at: https://linktr.ee/ginotheghost Gino joins the CPG Guys t...

Nov 26, 202142 minSeason 1Ep. 149

2021 Holiday Gift Guide with Walmart’s Whitney Cooper

Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooper Follow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/ Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooper Ple...

Nov 24, 202121 minSeason 1Ep. 148

Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

The CPG Guys , Sri & PVSB , are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/ Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/jimmybar-w...

Nov 20, 202146 minSeason 1Ep. 147
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