The CPG Guys , Sri & PVSB , are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers these questions: 1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompos...
Nov 17, 2021•39 min•Season 1Ep. 146
The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjia Follow Rena...
Nov 13, 2021•36 min•Season 1Ep. 145
The CPG Guys , Sri & PVSB , are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at: https://www.linkedin.com/compa...
Nov 10, 2021•53 min•Season 1Ep. 144
The CPG Guys , Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/ Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekan...
Nov 06, 2021•49 min•Season 1Ep. 143
The CPG Guys , Sri & PVSB , are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition! Follow Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/ Follow Stacey Hartnett on LinkedIn at: https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/ Follow Chomps on LinkedIn at: htt...
Nov 03, 2021•35 min•Season 1Ep. 142
The CPG Guys , Sri & PVSB , are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in the U.S. Follow Ashwin Nathan on LinkedIn at: https://www.linkedin.com/in/ashwinnathan/ Follow H-E-B ...
Oct 27, 2021•1 hr 2 min•Season 1Ep. 141
The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. This is the first of a two part partnership episode series with Cardlytics. Follow Ross McNab on LinkedIn at: https://www.linkedin.com...
Oct 23, 2021•34 min•Season 1Ep. 140
The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/ ...
Oct 20, 2021•32 min•Season 1Ep. 139
The CPG Guys , Sri & PVSB , are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the second of a two...
Oct 16, 2021•49 min•Season 1Ep. 138
The CPG Guys , Sri & PVSB , are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/ Follow Boosted Commerce online at: https://boostedcommerce.com/ Sarah answers these questions: 1) You have a background...
Oct 13, 2021•36 min•Season 1Ep. 137
The CPG Guys , PVSB , and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world'...
Oct 09, 2021•55 min•Season 1Ep. 136
The CPG Guys , Sri & PVSB , are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan's podcast. KEY...
Oct 06, 2021•52 min•Season 1Ep. 135
The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further enh...
Oct 02, 2021•29 min•Season 1Ep. 134
The CPG Guys , Sri & PVSB , are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1)...
Sep 29, 2021•40 min•Season 1Ep. 133
The CPG Guys , Sri & PVSB , are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the second of a two part partnership episode series with PSignite. Follow Doug Miller on LinkedIn at: http://linkedin.com/in/dmiller722 Follow Alan Lindsay on LinkedIn at: http://linkedin.com/in/alanlindsay Foll...
Sep 25, 2021•36 min•Season 1Ep. 132
The CPG Guys , Sri & PVSB , are joined in this episode by Christina Vail, Director of Client Strategy. Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/ Chrstina answers these questions: 1) What was the impetus to create this research? What were you witnessing in your conversations with clients trying to align to the demand of the evolving omnichannel world? 2) In your report, you identify in great detail something you call the eCommerce maturity curv...
Sep 22, 2021•33 min•Season 1Ep. 131
The CPG Guys , Sri & PVSB , are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the first of a...
Sep 18, 2021•40 min•Season 1Ep. 130
The CPG Guys , Sri & PVSB , are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses. Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/ Follow Facebook on LinkedIn at...
Sep 15, 2021•44 min•Season 1Ep. 129
The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follo...
Sep 11, 2021•52 min•Season 1Ep. 128
The CPG Guys , Sri & PVSB , are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodsp...
Sep 10, 2021•34 min•Season 1Ep. 127
The CPG Guys , Sri & PVSB , are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/ Follow e.fundamentals online at: htt...
Sep 08, 2021•43 min•Season 1Ep. 126
The CPG Guys , Sri & PVSB , are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq...
Sep 04, 2021•46 min•Season 1Ep. 125
The CPG Guys , Sri & PVSB , are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/ Follow Criteo online...
Aug 30, 2021•37 min•Season 1Ep. 124
The CPG Guys , Sri & PVSB , are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: h...
Aug 28, 2021•58 min•Season 1Ep. 123
The CPG Guys , Sri & PVSB , are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NV To learn more about ...
Aug 25, 2021•31 min•Season 1Ep. 122
The CPG Guys , Sri & PVSB , are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems. This is the first of a two part partnership episode with Fractal....
Aug 21, 2021•54 min•Season 1Ep. 121
The CPG Guys , Sri & PVSB , are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental underst...
Aug 18, 2021•28 min•Season 1Ep. 120
The CPG Guys , Sri & PVSB , are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark...
Aug 14, 2021•49 min•Season 1Ep. 119
The CPG Guys , Sri & PVSB , are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/ Follow AnyRoad online at: Daniek answers these questions: 1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words...
Aug 11, 2021•29 min•Season 1Ep. 118
The CPG Guys , Sri & PVSB , are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish , LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory pa...
Aug 07, 2021•48 min•Season 1Ep. 117
