The CPG Guys , Sri & PVSB , are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly. Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/ Follow Lantern online at: http://www.lanternnow.com Meredith answers these questions: 1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor,...
Aug 04, 2021•36 min•Season 1Ep. 116
The CPG Guys , Sri & PVSB , are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone & Anil Kaul CEO of Absolutdata , an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line. This is the the second in a two-part partnership with Absolutdata. Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.co...
Jul 31, 2021•47 min•Season 1Ep. 115
The CPG Guys , Sri & PVSB , are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.com Matt answers these questions: 1) How exactly did you get into fireglass - how was it born - what is the history of the company 2...
Jul 28, 2021•43 min•Season 1Ep. 114
The CPG Guys , Sri & PVSB , are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/ Follow Fetch Rewards online at: http://fetchrewards.com Download the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649 Download the Fetch Rewards app for Android: https://play.goog...
Jul 24, 2021•50 min•Season 1Ep. 113
The CPG Guys , Sri & PVSB , are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at: ...
Jul 21, 2021•33 min•Season 1Ep. 112
The CPG Guys , Sri & PVSB , are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake / Follow Sam's Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion? 2) Could you please explain to our audience why retail media is the single most important...
Jul 17, 2021•47 min•Season 1Ep. 111
The CPG Guys , Sri & PVSB , are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution. Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://...
Jul 14, 2021•35 min•Season 1Ep. 110
The CPG Guys , Sri & PVSB , are joined in this episode by Tim Whiting , VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the third episode in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Tim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to La...
Jul 10, 2021•36 min•Season 1Ep. 109
The CPG Guys , Sri & PVSB , are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe. Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/ Follow Morning News Beat online at: http://morningnewsbeat.com Purchase Kevin's book "The Big Picture" on Amazon Kevin answers these questions: 1) Many people are focused on what appears to be an end in sight for the pandemic. Should retailers and brands be focused on the i...
Jul 07, 2021•34 min•Season 1Ep. 108
The CPG Guys , Sri & PVSB , are joined in this episode by Anil Kaul CEO and Rohit Nagpal , Chief Customer Officer for Absolutdata , an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line. This is the the first in a two-part partnership with Absolutdata. Follow Absolutdata online at: http://absolutdata.com Follow Infogain online at: ht...
Jul 03, 2021•46 min•Season 1Ep. 108
The CPG Guys , Sri & PVSB , are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty. Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphy Follow Replenium online at: https://www.replenium.com/ Tom answers these questions: 1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there s...
Jun 30, 2021•49 min•Season 1Ep. 107
The CPG Guys , Sri & PVSB , are joined in this episode by Joey Petracca , co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish , LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé...
Jun 26, 2021•43 min•Season 1Ep. 105
The CPG Guys , Sri & PVSB , are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel. Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999 Follow TCC Global online at: http://www.tccglobal.com Simon answers these questions: 1. What changes are you seeing in the US grocery loyalty rewards space? 2. How about retailers without a pre-...
Jun 23, 2021•29 min•Season 1Ep. 104
The CPG Guys , Sri & PVSB , are joined in this episode by Alan Verdun, the President at brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers. This is the second in a 3 part series with brandshare. Follow Brandshare online at: htt...
Jun 19, 2021•42 min•Season 1Ep. 103
The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more. Follow Jeff Wells on LinkedIn at: https://www.linkedin.com/in/jeff-wells-08149426/ Follow Grocery Dive online at: h ttp://grocery...
Jun 16, 2021•40 min•Season 1Ep. 102
The CPG Guys , Sri & PVSB , are joined in this episode by Sam Chang , Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies Sam ans...
Jun 12, 2021•39 min•Season 1Ep. 101
The CPG Guys , Sri & PVSB , are joined in this special 100th episode by Heidi Burns , Senior Category Manager for CPG Brands at Wish , a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wis...
Jun 09, 2021•35 min•Season 1Ep. 100
The CPG Guys , Sri & PVSB , are joined in this episode by Dagan Xavier , co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ . In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the second in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Dagan and Roy answer these questions: We had the opportunity to speak with T...
Jun 05, 2021•41 min•Season 1Ep. 99
The CPG Guys , Sri & PVSB , are joined in this episode by Ekta Chopra , Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Follow E.L.F. Beauty online at: http://www.elfbeauty.com Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like...
Jun 02, 2021•36 min•Season 1Ep. 98
The CPG Guys , Sri & PVSB , are joined in this episode by Doug Guyer , Co-Founder & Director of Strategic Development at Brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers. This is the first in a 3 part series with Brandsha...
May 29, 2021•34 min•Season 1Ep. 97
The CPG Guys , Sri & PVSB , are joined in this episode by Yuni Sameshima & Joey Petracca , co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish , LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery...
May 26, 2021•42 min•Season 1Ep. 96
The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/co...
May 22, 2021•26 min•Season 1Ep. 95
The CPG Guys , Sri & PVSB , are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets , where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online at: https://www.rbccm.com/en/ Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Nik answers these questions: In February, the annual CAGNY conference took place. I assume you look forward to this event, what role do you play in prep, be...
May 19, 2021•30 min•Season 1Ep. 94
The CPG Guys , Sri & PVSB , are joined in this episode by Todd Morris , CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic hea...
May 15, 2021•32 min•Season 1Ep. 93
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
May 12, 2021•32 min•Season 1Ep. 92
The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. Follow NielsenIQ online at: http://www.NielsenIQ.com Follow NielsenIQ on LinkedIn at:...
May 08, 2021•36 min•Season 1Ep. 91
The CPG Guys , Sri & PVSB , are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store here Download Gopuff on the Google Play Store here To learn more about Gopuff retail media solutions, ema...
May 05, 2021•35 min•Season 1Ep. 90
The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at: http://a.ki F...
May 01, 2021•34 min•Season 1Ep. 89
The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds , a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new version of IOS that requires opt-in for any app tracking. Follow StitcherAds online at: http://www.stitcherads...
Apr 28, 2021•25 min•Season 1Ep. 88
The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/ Jeff answers these questions: You came to 8th & Walton a decade ago. What dr...
Apr 24, 2021•38 min•Season 1Ep. 87
