The CPG Academy - podcast cover

The CPG Academy

Austin Groesser
Business
Entrepreneurship
Hosted by a man who started his first CPG business as a total outsider to the business. Hear all of the lessons Austin’s learned along the way. His hope is to help you grow your business further, faster, and with less waste and mistakes.
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Episodes

Episode 034: Handling Grief, Loss, and Living a Good Life

Not our typical podcast... today is 14 years since my dad passed away. I wanted to share some thoughts and tactical tips on how to handle grief and loss, but also how I view life that gives me a beautiful and positive view!

Aug 31, 2020•22 min•Ep. 34

Episode 033: Understand and Improving SEO

Today we discuss what SEO is, how to setup your website for success, and tips and tricks on how to improve your SEO at low or no cost!

Aug 24, 2020•16 min•Ep. 33

Episode 026: Fundraising in CPG Part 1

Hey guys! Today we discuss how to fundraiser in CPG. This is a more general overview and I share our fundraising journey. Next week we will five more into the tactical aspects of it.

Jun 01, 2020•26 min•Ep. 26

Episode 024: Weekly Hourly Call to Have With Your Team

Today we discuss a weekly call you should be implementig immediately to help increase productivity and communication with your business. Weekly 1:1 calls with each employee. We discuss the exact agenda to use and how to do it.

May 11, 2020•19 min•Ep. 24

Episode 021: Why You Need To Focus On R&D

In today’s episode, we discuss the importance of R&D on your company! It can be make or break. Use it to achieve efficiencies of scale, diversify your business, and grow your business!

Apr 21, 2020•11 min•Ep. 21

Episode 020: 6 Key Points to Building a Brand

Today we talk about 6 key points on how to build a brand! This may be obvious to some of you but certainly wasn’t obvious to me. A brand provides certainty to your customers and B2B clients.

Apr 16, 2020•9 min•Ep. 20

Episode 016: Keep Your Cool In Uncertain Times

It’s easy to panic when there’s uncertainty. Not my typical podcast where we’re not super tactical. Keep your cool, mitigate the downside, understand the downside isn’t as bad as it seems, and carry on!

Mar 10, 2020•10 min•Ep. 16

Episode 014: How To Travel Cheap

Today we’re not talking mistakes. This episode is chock full of tactical steps on how to travel on a budget!

Feb 26, 2020•28 min•Ep. 14

Episode 013: Contracts

In this episode we talk contracts. These mistakes have been super costly to me. Learn from my mistakes and grow your company bigger, faster, and less painfully.

Feb 18, 2020•20 min•Ep. 13

Episode 011: 10 More Mistakes I’ve Made In Business

Today we go over mistakes 11-20 of the 31 mistakes I’ve made and listed out. I hope you can learn from this and not repeat them!! Save your money for new mistakes. Don’t make same ones I’ve made.

Feb 09, 2020•28 min•Ep. 11

Episode 010: Bandwidth

Today we talk about a concept that may be new to you, bandwidth. Mentally, we all only have a certain bandwidth we can endure daily. When it’s depleted for the day, our day is over. Make sure you’re doing the things 1. You enjoy and 2. You’re good at and hiring the rest. Trying to save a few bucks by doing too much yourself is more costly in the long run than you realize.

Feb 09, 2020•8 min•Ep. 10

Episode 009: 10 Huge Mistakes I’ve Made In Business

What’s up guys! The other day I sat down and wrote out all the big mistakes I’ve made in business so far. I started off this episode with the intention to get through all 31 written but ended up doing 10 in about 25 minutes! The rest will be coming in future episodes. Thanks for listening!

Jan 20, 2020•29 min•Ep. 9

Episode 008: Another Huge Mistake - Brokers

Today we talk about another huge mistake I made early on in business, having too big of an ego and not hiring brokers! We talk about 5 reasons why the right broker is great for your business, how to help find the right broker, what a master broker is, commissions and terms, and I further break down at the end of the podcast different types of brokers. Thank you for listening!

Jan 13, 2020•19 min•Ep. 8

Episode 007: The Most Important Lesson I’ve Learned in Business

What’s up guys! Today we’re going to talk about the single handedly most important lesson I’ve learned in life so far. A tactical, step by step process on how to identify, solve, and fix problems. This is highly applicable whether you’re a business owner or just a person living life.

Jan 10, 2020•38 min•Ep. 7

Episode 006: Stress, Emotion, and Mental Breakdown

Today’s episode is much darker and sad than most. Nevertheless, it’s an incredibly important topic to discuss and something I wish we more freely talked about. It’s okay to not be okay. Business is incredibly stressful and sometimes we all break. Please reach out to me, a friend, or family if you need help and are having a hard time.

Dec 31, 2019•37 min•Ep. 6
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