The CPG Academy

Austin Groesser

Hosted by a man who started his first CPG business as a total outsider to the business. Hear all of the lessons Austin’s learned along the way. His hope is to help you grow your business further, faster, and with less waste and mistakes.

Last refreshed: June 30th, 2025 at 8:40 AM ⓘ

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Episodes

Episode 005: A Simplified CPG Business Plan

Today’s episode I had planned to talk about keeping things simple. This morphed into a simplified business plan. Take lots of notes, listen to this again and again. As I share what’s taken me 4 years and a few hundred thousand dollars to learn. Enjoy!

Dec 25, 2019•24 min•Ep. 5

Episode 004: Core Values

We discuss the importance of core values in business. How to determine what your companies should be, we discuss ours, as well as practical tips to make them more than just a poster on the wall.

Dec 19, 2019•26 min•Ep. 4

Episode 003: Margin, Markup, and Numbers

Today we talk numbers! Something that took me far to long to learn. We discuss what margin, markup, and food costs mean and the calculations to find them! We also discuss what your customers typically want to see and the margin you should be hitting on your products.

Dec 19, 2019•22 min•Ep. 3

Episode 002: Retail Channels

Today we give you all the channels you can sell your product in for CPG! Before you can develop your products and sell, you need to know who your potential customer is.

Dec 19, 2019•20 min•Ep. 2

Episode 001: Introduction and Intentions

In this episode our host, Austin Groesser gives a brief background about himself and his CPG business, Big Dipper Dough! He also shared his intentions for this podcast. Thanks for listening!

Dec 19, 2019•16 min•Ep. 1

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