The Content Strategy Podcast

Kristina Halvorson•braintraffic.podbean.com

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!

Last refreshed: July 13th, 2025 at 1:28 PM ⓘ

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Episodes

Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance

In this episode, Kristina speaks with Jeff Eaton, senior digital strategist at Lullabot and former Drupal programmer. Jeff shares his insight on conducting large-scale content inventories and his approach to working with stakeholders, each a crucial step in discovering one's content reality.

Sep 18, 2018•42 min•Season 1Ep. 10

Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language

Ahava Leibtag of Aha Media Group joins Kristina to talk about one of her specialities: taking a plain language approach to creating content. She also shares ideas for streamlining content governance workflows and chimes in on the great FAQ debate.

Sep 04, 2018•33 min•Season 1Ep. 9

Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems

Kristina speaks with Erika Templeton, the associate director of content strategy at Code and Theory. Erika shares her thoughts on complex content challenges and the future of content strategy (hint: it's voice).

Jun 19, 2018•30 min•Season 1Ep. 8

Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now

Content strategist Clinton Forry speaks with Kristina about his experience working with clients as the vice president of content strategy at Weber Shandwick, a major PR and advertising firm. They also look back on the early days of content strategy and reflect on where the practice is today.

Jun 05, 2018•23 min•Season 1Ep. 7

Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams

Kristina speaks with Karen Kesler and Jonathan Foster, both from Microsoft, about their experience creating content for an enterprise technology company and leading large content teams, particularly the teams responsible for Windows and Cortana.

May 16, 2018•32 min•Season 1Ep. 6

Episode 4: Sarah Richards, Content Design London - Content Design

Content design expert Sarah Richards speaks with Kristina about how we can use data and evidence to give users exactly what they need in a way they expect. Sarah also reflects on her experience overhauling GOV.UK as an example of content design in action.

May 08, 2018•23 min•Season 1Ep. 5

Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems

Kristina talks with Scott Kubie, Lead Content Strategist at Brain Traffic, about his journey toward a career in content strategy, as well as how he's currently using content ecosystem mapping to help his clients create connections in their content universe.

May 01, 2018•25 min•Season 1Ep. 4

Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences

Customer experience expert Gerry McGovern speaks with Kristina about how organizations need to shift focus away from production-based, internally-focused thinking and toward putting their customers' needs and top tasks first.

Apr 17, 2018•27 min•Season 1Ep. 3

Episode 1: Erika Hall, Mule Design - Conversational Design

Kristina talks with research and information design expert Erika Hall about the art of conversational design and the challenges—and opportunities—of how we use language to interact with users in online contexts.

Mar 29, 2018•29 min•Season 1Ep. 2

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