Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Google is a wholly owned subsidiary of Alphabet. Alphabet’s market cap is roughly $2 trillion, making it one of the three most valuable companies in the world. Lorraine—a native of Carlow, Ireland—joined Google in 2003 as head of marketing for EMEA. Marvin joined Google about 12 years ago, after sp...
Mar 02, 2022•42 min•Ep. 177
Kevin Keith is the Chief Brand Officer for Orangetheory Fitness , the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue. Kevin has been OTF's Chief Brand Officer for five years. ...
Feb 23, 2022•51 min•Ep. 176
It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small. In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the effo...
Feb 16, 2022•42 min•Ep. 175
Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards. Russell is perhaps the world’s expert in scaling small food and beverage brands to cre...
Feb 09, 2022•52 min•Ep. 174
Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range. Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and w...
Feb 02, 2022•51 min•Ep. 173
Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health , one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states. Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad pl...
Jan 26, 2022•59 min•Ep. 172
Don McGuire is the SVP and CMO for Qualcomm , the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the o...
Jan 19, 2022•44 min•Ep. 171
Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well. In this wide-ranging conversation, Guy talks about why ...
Jan 12, 2022•46 min•Ep. 170
Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In...
Jan 05, 2022•54 min•Ep. 168
Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction. During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks a...
Dec 29, 2021•46 min•Ep. 169
Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside ...
Dec 22, 2021•1 hr 1 min•Ep. 167
Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's spor...
Dec 15, 2021•44 min•Ep. 166
Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services. In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more. CMOs often hold on...
Dec 08, 2021•47 min•Ep. 166
Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers. In this conversation, Michelle talks to Jim about how she and her team l...
Dec 01, 2021•54 min•Ep. 165
On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley , Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon , VP of National Communications. Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of DE...
Nov 29, 2021•42 min•Ep. 164
Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which w...
Nov 24, 2021•50 min•Ep. 164
Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets. In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind. The CMO Podcast DEI mini-series is bro...
Nov 22, 2021•37 min•Ep. 163
Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more. In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to c...
Nov 17, 2021•53 min•Ep. 163
This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper , the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being. In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. The CMO Podcast DEI mini-serie...
Nov 15, 2021•37 min•Ep. 162
In this episode of The CMO Podcast, Jim is joined by Bethany Quam , Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter. Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition...
Nov 10, 2021•42 min•Ep. 162
In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes , SVP & Global CMO at Kellogg Company, and Stacy Kemp , Principal/Partner at Deloitte. In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offer...
Nov 08, 2021•51 min•Ep. 161
Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust. Joining Jim for this episode is Suzi Watford (EVP Consumer & Chief Marketing and Membership Officer at Dow Jones and The Wall Street Journal) and Ashley Reichheld (Customer, Bran...
Nov 03, 2021•44 min•Ep. 161
Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice. In this episode, Kwasi talks to Jim about organic strategies to implement DE&I in organizations. He also shares how to efficiently measure DE&I, and...
Nov 01, 2021•40 min•Ep. 161
In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan . This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi. In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway...
Oct 28, 2021•42 min•Ep. 161
Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018. In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky a...
Oct 27, 2021•55 min•Ep. 160
Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line. The...
Oct 26, 2021•1 min•Ep. 160
Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year. In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thin...
Oct 20, 2021•57 min•Ep. 159
Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics. In this conve...
Oct 13, 2021•56 min•Ep. 158
Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her m...
Oct 06, 2021•55 min•Ep. 157
Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook. In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. Support our sponsor Deloitte and experience their guidance on resilience for brands in navi...
Sep 29, 2021•1 hr 2 min•Ep. 156
