Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at Illumina , a San Diego-based company that unlocks the power of the genome. Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health. Kathryne is a returning guest to the podcast so the focus on this bonus episode is on leadership. Recorded in front of an audience of marketer...
Sep 05, 2022•44 min•Ep. 203
Lauren Weinberg is the Chief Marketing and Communications Officer at Square , a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block , also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion. Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore, Adv...
Aug 31, 2022•52 min•Ep. 203
Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc . Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more. Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands, Whole Foods and CKE brands (Hardees and Carl’s Jr.). For three years now he has been with Carter's. In this episode Jeff talks ...
Aug 24, 2022•51 min•Ep. 202
Dale Sperling is the Chief Marketing Officer of Stash , the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems. 7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney. In this episode Dale ...
Aug 17, 2022•46 min•Ep. 201
Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines . Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year. Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide. Recorded in...
Aug 10, 2022•55 min•Ep. 200
Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop . Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder. Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago. In this conversation from the 2022 ...
Aug 03, 2022•42 min•Ep. 199
Suzy Deering is the Global CMO at Ford Motor Company . Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry. Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020. Recorded from the 2022 Cannes Lions International Festival of Creativity , this conversation goes over Suzy's move from...
Jul 27, 2022•33 min•Ep. 198
Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency ( draftLine ) at Anheuser-Busch InBev . AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands. Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to le...
Jul 25, 2022•40 min•Ep. 197
Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn . Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring. Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystem...
Jul 20, 2022•44 min•Ep. 197
At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Officer at Accenture ) and Ramon Velutini (Global Chief Marketing Officer and President of Duracell Inc. ). This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the im...
Jul 18, 2022•37 min•Ep. 196
Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH , the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion. Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director. This conversa...
Jul 13, 2022•48 min•Ep. 196
Speaking in France at the Cannes Lions International Festival of Creativity , Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Group Brand Officer), Todd Kaplan (Chief Marketing Officer for Pepsi) Marcel Marcondes (Global Chief Marketing Officer at AB Inbev), and Lynn Schlesinger (Chief Customer Experience Officer at Forbes). The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much ...
Jul 11, 2022•40 min•Ep. 195
Laura Jones is the Head of Marketing at Instacart , the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores. Laura is in her first year at Instacart. She previously held a long-term position with Uber, along with working at big-t...
Jul 06, 2022•46 min•Ep. 195
Alice Milligan is the CMO of Morgan Stanley , an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year. Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer Officer of E-Trade. She is now officially the CMO of Morgan Stanley. In this conversation, Alice disc...
Jun 29, 2022•53 min•Ep. 194
Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company , the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?" Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin child...
Jun 22, 2022•52 min•Ep. 193
In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI. First, Jim is joined by Michelle McGuire Christian , a principal at Deloitte Digital . She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers'...
Jun 15, 2022•48 min•Ep. 192
This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report . This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs. In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The ...
Jun 08, 2022•53 min•Ep. 191
Jenna Habayeb is Chief Brand Officer at IPSY / Beauty For All (BFA) Industries , a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in T...
Jun 01, 2022•46 min•Ep. 190
Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital , a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 when King George III signed a royal charter to establish the hospital. Devika had a bright future in fi...
May 25, 2022•56 min•Ep. 189
Hiroki Asai is the Global Head of Marketing at Airbnb , the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb’s just-announced restage in this episode. Airbnb’s business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in the quarter, up 70% from a year ago and well above pre-pandemic levels. They recently launched a com...
May 18, 2022•49 min•Ep. 188
Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores globally. Claire’s is also, by far, the industry leader in ear-piercing services. With its retail stores and a burgeoning e-commerce and subscription business, Claire’s revenue is about $1.5 billion; the company is owned by Elliott Management Corporation and Monarch Alternative Capital. Kristin has be...
May 11, 2022•49 min•Ep. 187
Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year. Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsible for the global marketing organization, strategy, and all aspects of Dell Technologies marketing efforts. Previously, All...
May 04, 2022•51 min•Ep. 186
This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk , popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NFT project VeeFriends. In fact, The CMO Podcast's publishing company, Gallery Media Group (among many other companies), is a subsidiary of VaynerX. Gary is also a 5 times NY Times Best Selling author. On today’s episode, Gary talks about his new book, 'Twelve and a Half: Leveraging the Emotional Ing...
Apr 27, 2022•41 min•Ep. 185
Kathryne Reeves is the CMO of Illumina , the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Their technology has been in 10,000 labs in 115 countries fighting COVID-19 and is foundational for scientists and researchers to develop vaccines and therapies. Its revenue grew 40% in 2021 to roughly $4.5 billion dollars–its stock price has grown nearly 100% in the last five years, and its market c...
Apr 20, 2022•45 min•Ep. 184
Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NBA, and the rest by other investors. Phil just finished his first year with the WNBA. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. He previously worked at Nike for 25 years, working primarily in basketball and women’s sports. In that role, he led Nike’s Glob...
Apr 13, 2022•46 min•Ep. 183
Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or people they care about. And in 2021, Time named GoFundMe as one of the most "100 Most Influential Companies" in the world. Musa recently joined GoFundMe in January 2021. Prior to GoFundMe, Musa was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidl...
Apr 06, 2022•48 min•Ep. 182
Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of MarketShare, the planning and attribution software used by a majority of the Fortune 500. After growing and merging with Neustar, and later joining the board of Neustar, Wes became an active investor in software companies and joined March Capital two years ago. To say Wes is a man of many interests...
Mar 30, 2022•40 min•Ep. 181
David Sandstrom is the CMO of Klarna , the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. In 17 short years, Klarna has become Europe’s highest valued private fintech company, with an estimated valuation of about $45 billion. Klarna has 100 million active users, 250,000 merchants on its platform, and processes about 2 million transactions a day. David has been CMO since 2017, where he l...
Mar 23, 2022•49 min•Ep. 180
Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting that image and legacy behind it as Sara and team give it a total makeover. Express has a fast-growing e-commerce business, with a goal to reach $1 billion in sales by 2024. Sara has worked in the fashion business for nearly 20 years–12 of those with Victoria’s Secret, rising to become EVP of Marketing....
Mar 16, 2022•48 min•Ep. 179
Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,000 associates—82% of them women. Fortune named Michelle one of the 50 Most Powerful Latinas in Busine...
Mar 09, 2022•43 min•Ep. 178
