Hey friends, can I get real with you for a minute? If you've ever wondered what perimenopause actually looks like for someone who's supposed to have it all figured out — spoiler alert: I definitely didn't — this episode is me pulling back the curtain on the messy, vulnerable truth of my own menopause journey. I'm sharing everything, and I mean everything. The early warning signs I completely ignored (hello, three cups of ice daily from Starbucks!), the transfusion-level anemia that finally woke ...
Aug 19, 2025•29 min•Season 2Ep. 33
I used to be that scattered practitioner throwing everything at patients hoping something would stick. Sound familiar? In this episode, I'm sharing the monthly planning breakthrough that transformed my practice after I completely overwhelmed a chronically fatigued friend with random protocols. (Spoiler: it didn't go well!) Instead of those overwhelming supplement lists we've all been guilty of, I'll walk you through my simple 4-part monthly framework that builds trust, improves compliance, and a...
Aug 12, 2025•22 min•Season 2Ep. 32
If your patients show up once and never return, you’re not alone - but there’s a better way. In this episode, we’re breaking down how to create a patient loyalty program for your wellness practice that actually works. You’ll learn how to reward healthy habits, encourage follow-through, and build meaningful relationships that keep patients coming back for more. I’ll walk you through step-by-step strategies to increase retention, improve outcomes, and create consistent revenue - all without relyin...
Aug 05, 2025•32 min•Season 2Ep. 31
Whether you’re moving into your first office space or re-negotiating a lease you’ve had for years, this episode will change how you think about real estate. I’m joined by Colin Carr, CEO of CARR , and together we’re unpacking the biggest commercial real estate mistakes wellness practitioners make - and how to avoid them. We talk about how to negotiate like a pro (even if it’s your first lease), the real story behind tenant improvement allowances, and what to look for in a space that actually sup...
Jul 29, 2025•35 min•Season 2Ep. 30
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spoiler: it’s not just you) and how to shift out of survival mode into real, steady growth. We’re talking s...
Jul 22, 2025•29 min•Season 2Ep. 29
If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here’s what you’ll learn: Why “adrenal fatigue” is a misleading label - and what to focus on instead The impact of a flattened cortisol curve on burnout & memory My f...
Jul 15, 2025•38 min•Season 2Ep. 28
Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through. Whether it’s food sensitivity panels, hormone testing, or blood chemistry markers, your patients don’t need the full textbook rundown - they need th...
Jul 08, 2025•19 min•Season 2Ep. 27
If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again. Inside this episode, I’ll walk you through: What an SOP really is (and what it isn’t) The 3 areas of your busine...
Jul 01, 2025•24 min•Season 2Ep. 26
Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind. In this episode, I’m breaking down four super simple (and low-tech!) ways to collect patient feedback that will help you: Identify areas that need ...
Jun 24, 2025•22 min•Season 2Ep. 25
As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices. We’ll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect y...
Jun 17, 2025•24 min•Season 2Ep. 24
If you’re wondering why your patients ghost after a great first visit, this episode is for you. In today’s show, I’m sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You’ll learn when to reach out, what to say, and how to keep track of it all, even if you’re running your practice solo. Plus, I’ll share real-life message examples and ideas to personalize your touchpoints without burning out. This is one of th...
Jun 10, 2025•24 min•Season 2Ep. 23
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a sol...
Jun 03, 2025•25 min•Season 2Ep. 22
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go s...
May 27, 2025•35 min•Season 2Ep. 21
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you’r...
May 20, 2025•32 min•Season 2Ep. 20
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss. If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this one’s packed. We’re talking about: 👉 What LPS really tells you about your patient’s gut (an...
May 13, 2025•31 min•Season 2Ep. 19
“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to know your voice, your values, and your patients - so you’re not starting from scratch every time. Here’s what you’ll learn: ✨ What a nurture series is (...
May 06, 2025•32 min•Season 2Ep. 18
You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does. In this episode, I’m spilling the tea on why being a guest on someone else’s podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you. Whether you’re flying ...
Apr 29, 2025•28 min•Season 2Ep. 17
If the word “marketing” makes you break out in hives, you are not alone. Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine. But here’s the thing: if no one knows who you are or what you do, it’s going to be really hard to grow the practice (and life) you want. The good news? You don’t need complicated tech, a big ad ...
Apr 22, 2025•24 min•Season 2Ep. 16
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We’re talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Here’s What You’ll Lea...
Apr 15, 2025•25 min•Season 2Ep. 15
Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. 😬 The good news? You don’t have to be glued to...
Apr 08, 2025•28 min•Season 2Ep. 14
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book. But don’t stress! This episode is your no-overwhelm guide to creating a website and social media pres...
Apr 01, 2025•35 min•Season 2Ep. 13
I’ll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn’t working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here’s what I realized: Most wellness practitioners - whether they have a team or are working solo - are the biggest bottlenecks in their own business. Why? Because we care. A lot. 👉We think, “No one will do this as well as I do....
Mar 25, 2025•26 min•Season 2Ep. 12
Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here’s the truth: If you don’t take a stand, you’ll blend into the background. And in today’s crowded wellness space, that’s the last thing you want. Think about the most well-known leaders in our field. They all have something in common: They’re not afraid to plant their flag. Whether it’s advocating for whole food nutrition, rejecting synthetic supplements, or challenging ...
Mar 18, 2025•20 min•Season 2Ep. 11
Ever had a patient disappear into thin air? One minute, they’re all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation. 🙄 If you’ve ever found yourself wondering, “ Was it me? Was it the cost? Did I say something weird? ” - take a deep breath. It’s not just you, and it’s (probably) not about money. Patients don’t drop off because they don’t want to get better… they drop off because they don’t know what to expect. When your patients feel uncer...
Mar 11, 2025•27 min•Season 2Ep. 10
Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again? 😵💫 Listen friend, it’s time to stop reinventing the wheel and start building a repeatable, results-driven patient program that puts what your do on autopilot, saves you time, increases patient compliance, and, let’s be real, adds a little ex...
Mar 04, 2025•36 min•Season 2Ep. 9
If you’ve ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another ‘side gig’ that’s a brick and mortar business in Seattle. And as it turns out, finding the right people has been harder than I thought. After going through eight employees in 11 months (yes, you read that right), I’ve learned some major less...
Feb 25, 2025•34 min•Season 2Ep. 8
If creating content makes you want to scream into a pillow or run in the opposite direction, you’re not alone. 🤯 You sit down, determined to finally post something, and then… you draw a blank. Your mind sounds like crickets (is that even a thing?). What should you talk about? What do your patients want or need to know? And why does everyone else make it look so EASY? But what if I told you that you could create an entire month’s worth of content in just ONE hour? No overthinking, no stressing, ...
Feb 18, 2025•39 min•Season 2Ep. 7
Raise your hand if your to-do list looks more like a never-ending black hole. 🙋♀️ You start the day ready to serve your patients… but before you know it, you’re buried under emails, invoices, supplement orders, reschedules, and, oh yeah, actually seeing patients. And by the time 7 PM rolls around? You’re still at your desk, wondering when you’ll ever get your life back. Friend, it’s time for a serious reality check: You do NOT have to do it all yourself. A Virtual Assistant (VA) is your new bu...
Feb 11, 2025•27 min•Season 2Ep. 6
Let’s be honest - marketing your practice without knowing who you’re talking to is like throwing spaghetti at a wall and hoping for the best. (And let’s face it, that’s just a waste of perfectly good pasta.) What if you could craft messaging that immediately makes your dream patients stop scrolling and say, “OMG, this is exactly what I need!”? 🙌 That’s exactly what we’re breaking down in today’s episode - how to pinpoint the ONE problem your patients desperately want solved and create messaging...
Feb 04, 2025•26 min•Season 2Ep. 5
Life doesn’t come with a manual, but it sure comes with lessons - some that feel like sweet wins and others that hit like a gut punch. In this episode, I’m getting real about my journey, from being a Kraft mac & cheese aficionado (hot dogs and peas were mandatory) to facing unimaginable challenges that shaped me into the entrepreneur I am today. Spoiler alert: it wasn’t all sunshine and rainbows. I’ve walked through the fire - my daughter’s cancer diagnosis, crippling business failures, and ...
Jan 28, 2025•42 min•Season 2Ep. 4
