The Circuit Breaker - podcast cover

The Circuit Breaker

Bob Moesta and Greg Engle•therewiredgroup.com
Business
Entrepreneurship
Management
Technology
Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.
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Episodes

S1 E2 | The Secret Language Of "Bob-isms"

"Your product is not the sandwich; it's probably the mustard." In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches. Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do. You learn why you need to be aware of the different contexts and their impact on how much value your produ...

Apr 05, 2022•27 min

S1 E1 | Unpacking "Innovation"

There's no denying that words and terms are powerful tools for communication and understanding. However, words can be overused, diluting their meaning and causing more confusion. In today's episode of the Circuit Breaker podcast, we're discussing the meaning, use, overuse and context of words and terms.  You'll learn why the context in which people use words and phrases is as important as meaning in communication. You'll discover the meaning of 'innovation", as well as the reasons why it's ...

Apr 05, 2022•24 min

0 | Welcome To The Circuit Breaker (Origin)

We tend to stare at problems with the same lens over and over again and expect different results. And how can you get different results? You can't. Or at least with that frame in mind. In the very first episode of the Circuit Breaker podcast, Bob Moesta and Greg Engle share their motivation for starting this podcast and the value it will offer listeners. Bob and Greg are co-founders of The Rewired Group, a product and business development consulting firm based in Michigan. You'll discover the vi...

Mar 31, 2022•18 min