Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money. https://www.karaconwaylove.com/ Topics covered: The difference between "influencers" and "creators" How to determine your value for brands How to prove your brand value if you're new Most common types of brand deals Usage rights FTC and platform legal guidelines & terms ...
Jul 26, 2024•56 min•Season 2Ep. 173
Do your eyes cross when you hear the letters SEO?! Me too, which is why I brought in my friend Barb Davids to explain SEO in plain language and the tips we can implement today to start getting visible online. Learn: - What to add to your website to rank on Google - What you should include in your blogs - Google updates you should know about - How Google My Business works Grab your notebook friend and let's dive in! Connect with Barb: Email: barb@compassdigitalstrategies.com Website: https://comp...
Jun 05, 2024•28 min•Season 2Ep. 172
If you've noticed your reach and Instagram feed acting a little strange lately, you're not alone. Instagram's Algorithm is going through a big change and in this episode, I'll cover what this means for you as you create content for your business. Listen in to hear: How Instagram is shifting to a discovery platform, emphasizing content that users share with others Why shares becoming MORE important How to create content that Posts that users find relatable and relevant to their lives. Why experim...
Jun 03, 2024•15 min•Season 2Ep. 171
I'm sure you've heard the latest Instagram news, so let's talk about it. In this episode, you'll learn about what the latest algorithm update means for you and some tips to help you move forward. Key takeaways: What the algorithm will begin prioritizing What this means for larger and smaller accounts What aggregator accounts are The difference between original content and reposts Chapters: 00:00 Why is this happening? What's changing? 01:27 Prioritizing Original and Emerging Creators 10:45 Repla...
May 20, 2024•17 min•Season 2Ep. 170
Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram. It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content. In this episode, you'll hear about: The strategies I use to reduce stress and maximize productivity The importance of creating diverse content formats from a single idea....
May 13, 2024•17 min
Feeling overwhelmed or running out of content ideas? I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut. Not only will I take you through my "17 Questions" exercise but you'll also learn: How to look within and draw from personal experiences to create original content. How to repurpose content to reach different audiences and reinforce key messages. Revisit and repurpose content to reach new followers and reinforce important topics. Ho...
May 06, 2024•15 min•Season 2Ep. 168
You get to learn from my nightmare about keeping your Instagram account safe & secure. Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account. In this quick episode you'll learn: How to regain access to her account using backup codes and two-factor authentication Why you should use a third-party authenticator app for added security How to do security checkups on social media platforms and ensure backup emails are up to...
Apr 29, 2024•12 min•Season 2Ep. 167
Feeling the Reel fatigue? Me too friend. Wondering what Reels are actually working? Should Reels be less than 30 seconds? Or do longer Reels perform better? What's the deal with "faceless Reels?" And should you hop onto this trend? How important are trending audios anyway? Should you test different types of Reels? You've probably asked these questions a lot lately, right? In this episode, I'll unpack the latest on what she sees working for Reels right now and share my own personal Reels strategy...
Apr 22, 2024•18 min•Season 2Ep. 166
How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it? I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content. Inside this episode, I'll teach you my T.R.U.S.T. Method a framework designed to elevate your content strategy and build unwavering trust with your audience. Learn how...
Apr 15, 2024•15 min•Season 2Ep. 165
Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again? These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. The truth is that YOU are enough and your message is needed. In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships. We'll cover:...
Nov 01, 2023•17 min•Season 2Ep. 164
Does the word strategy stress you out? Have you wondered what an Instagram strategy really is? And how do you implement one? Well, then you're going to love this episode where I pull back the curtain on my 2-step strategy for Instagram growth and conversion. This is a strategy that uses two of my favorite Instagram features, Reels & Stories. Many times, people have gotten confused about what makes Reels & stories different and wonder which format to use. I'll talk you through the benefit...
Oct 23, 2023•14 min•Season 2Ep. 163
The ultimate compliment you could get from a follower, sharing your content. Not only does a share give your content a boost from the algorithm but it shows you're connecting with your ideal client. What kind of content makes people hit share? The types of posts that make people: Think, "Wow, she's speaking right to me." Say, "I feel like I already know you." Shifts their perspective Laugh or feel inspired In this episode, I'm going to share my S.H.A.R.E. formula for creating content that gets i...
Sep 21, 2023•15 min•Season 2Ep. 162
Confession: I used to despise creating videos. Yup, it's true, just like so many people, I dreaded watching or hearing myself. Through the years I've fought through limiting beliefs that would at times cripple me BUT I continued to record anyway and I'm so happy that I did. So take it from me when I say, I get it. I understand first-hand the things that are holding you back from showing up on camera. That's why in this episode, I'm going to cover some of the biggest questions regarding video con...
Sep 19, 2023•25 min•Season 2Ep. 161
Ever feel like your head is spinning trying to find an Instagram strategy that doesn't leave you feeling burnt out or confused? In this episode, I'm going to help you decode Instagram and we're going to keep things SIMPLE! I'm going to answer some of the most popular questions that I get during my trainings & events. If you've ever asked: What types of content should you be posting? What format should I use? How do I convert leads into clients? How often should I post personal content? Shoul...
Aug 21, 2023•21 min•Season 2Ep. 160
Serious about growing your Instagram but still not loving creating video content? Then you're going to love this episode where I'll break down the 3 key things that Instagram prioritizes AND one of the most engaging types of posts (hint, it isn't Reels). Key takeaways: 3 of Instagram's biggest goals when it comes to content and user experience Why Swipeable Posts aka Carousel posts perform so well How to Create a Swipeable Post: what they should include, how to make them visually appealing and h...
Aug 14, 2023•21 min•Season 2Ep. 159
While I love content pillars there are 3 other things to consider to help you dig deeper when creating content. Your content should be aiming to convert your followers into clients by answering these questions: Can they learn about you? Can they learn from you? Can they learn with you? In this episode, we'll talk more about these questions and how you can effectively create content that hits all the marks. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content Concepts G...
Aug 07, 2023•12 min•Season 2Ep. 158
Have you been making videos for social media and not seeing the results you'd hoped for? I'm here to help! While there are a variety of factors that may be hurting your views and engagement, I've found that there are 7 key pieces that business owners face when it comes to video content. In this episode, we'll cover these issues, here's just a peek of what you'll hear: what is hindering your authenticity the importance of context why memorization could be hurting your recordings and what to do in...
Jul 31, 2023•20 min•Season 2Ep. 157
It’s been a while since I’ve had a guest with me and I’m so happy to be welcoming my friend Maris Callahan aka The Social Broker on for a very important conversation about relationship building. In this episode, you’ll hear us chat about: The importance of building a community on social media Tips to help you build relationships through common interests Why Maris is so passionate about her community The key to consistency and what consistency means for your business How to keep your followers en...
Jul 24, 2023•22 min•Season 2Ep. 156
If you've been thinking about creating & launching an online course, then this episode is for you! I've created 2 online courses and have learned a lot along the way. While I'm no expert, I can tell you about my experience and share the wisdom I've learned along the way Things like: where to start my process to keep me from getting overwhelmed deciding on what to include how to choose a platform + the tools I love how to organize leads & clients in your CRM/Email Marketing system what to...
Jun 12, 2023•21 min•Season 2Ep. 155
I'm not your average social media coach... I break a lot of the "rules" and cringe at about 90% of the strategies that I see circulating on social. In this episode, you'll hear why I've decided to break away from the pack and my unique approach to showing up on social media. You'll hear me speak about: the importance of being self-aware why posting on my feed every day isn't for me and what I do instead how relevancy is a game changer why I choose not to batch content my approach to metrics how ...
Jun 05, 2023•19 min•Season 2Ep. 154
Want to know one of my biggest tips when it comes to creating consistent content - repurpose! Repurposing old content can save you so much time and offer a new perspective on a subject you've shared before. In this episode, I'm sharing all my juicy content-planning strategy that boils down to the 5 E's that ensure that I'm posting content that will be valuable & engaging for my followers. Grab a notebook & your pods and dive in 💛 Connect with Me + Resources Follow me on Instagram Grab y...
May 29, 2023•17 min•Season 2Ep. 153
In the spirit of telling more stories, I thought it would be fun to share how I started, so in this episode, you'll learn more about my background and How I met BP The exciting opportunity that we were given The devastating news we got and what we did next Where I started in real estate and why I stopped being a Realtor How I got into helping real estate humans market themselves My ah-ha moments How everything comes full circle I hope that this episode inspires you! 💛 Connect with Me + Resource...
May 15, 2023•14 min
Does creating content constantly have you feeling burnt out? Tired of stressing about what to post every day? Done with feeling like a content-creating machine and the gurus that THIS is how you find success on social? Then, friend, this is the episode for you. I'm sharing some of my controversial advice about content creation, you'll learn why you don't need a bunch of content to build trust and recognition why scaling back your content is better for your mental health the power of context to d...
May 08, 2023•10 min•Season 2Ep. 151
We're getting a little personal in this episode but it's an important message that I want to share with more women...my experience with explants. If you have any questions, my DMs are open for you 💛 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content Concepts Guide FREE Course ! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads...
May 01, 2023•14 min•Season 2Ep. 150
Hint, it's not engagement - it's WATCH TIME! This key metric will help you identify what is really resonating with your ideal clients. In this episode, I'll tell you all about watch time: Why it's important if you want your content to be seen by more people How to increase watch time on your videos Tips to captivate your audience's attention How to find it in your insights Pop in those pods and let me know if you use these tips in your next Reel. 💛 Connect with Me + Resources Follow me on Insta...
Apr 03, 2023•16 min•Season 2Ep. 149
If you haven't noticed, there are a TON of scammers stealing profiles and content on Instagram. This episode will help to keep you safe on Instagram you'll learn: 🚩 Red Flags to identify scammers & fake accounts on socials 🚩 What to do if your account gets hacked We'll also talk about Meta Verified - is it worth it? What is included and how to sign up? 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content Concepts Guide FREE Course ! Unstoppable Instagram : 3 Step...
Mar 21, 2023•17 min•Season 2Ep. 148
Did you know that half of my podcasts are unscripted? I love podcasting for the fact that it's a safe space for me and my brain to process and express what's happening. Sometimes some brilliant ideas come out of it! In this episode you'll hear: why a private podcast may be perfect for you how to identify what makes you uniquely qualified to do what you do Pop in those earbuds! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content Concepts Guide FREE Course ! Unstoppable...
Mar 20, 2023•12 min•Season 2Ep. 147
In this episode, I'm covering all of the questions that I have been asked over the past couple of weeks during my live training sessions. So many real estate humans, just like you are wanting to use social media more but have lots of questions about getting started and staying consistent. Today I'm going to share some answers to help you break through and get unstuck! You'll hear: - why it's important to focus on one platform - the reason you are hesitant to try something new, and what to do ins...
Feb 23, 2023•21 min•Season 2Ep. 146
It was never part of my plan...but here we are and now I'm sharing some tips that have helped me speak with confidence. Whether you're giving a presentation in front of your team, hitting a big stage or even want to improve talking on video, I'm spilling all of my secrets. Here's what you'll find inside the episode: the key to sounding confident why it's important to be specific about what you're talking about why all opportunities aren't THE opportunity the difference between workshops & ke...
Feb 14, 2023•26 min•Season 2Ep. 145
In this episode, I'm giving you a summary and some of my personal thoughts, from a fantastic article I read from Social Media Today (published Jan. 16. 2023) The article was filled with so many great tips and updates that I want to share with you to help you get the most out of your marketing on Instagram & Facebook this year. Inspire people to be creative. Help people discover things they love. Spark connections between people. So what will be big in 2023? Here are some of my thoughts that ...
Jan 31, 2023•17 min•Season 2Ep. 144
