CBP 161: How to sell packages in a cash-based practice

Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the “ask” in a way that builds trust, addresses objections, and is timed perfectly.

In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road. You’ll hear how to position a package in a way that emphasizes the high value, and how packages should be billed if a patient needs documentation to submit for self claims.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

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Check out our latest masterclass, “A Little-Known Yet Easy Way to Generate at Least 1 New Referral Source Each Month”