Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time! Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business. In this episode: [02:56] The #1 problem I see with LinkedIn profiles [03:42] Updating your cover banner [07:40] Specific language tha...
Jul 19, 2023•19 min•Ep. 41
Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be helpful to your goals.) This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes...
Jul 05, 2023•20 min•Ep. 40
Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think. Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards. If you work on a problem you are deeply passionate about, it’s your creativity along with the recognition you’re building as a thought leader that can spark the ripple effect you...
Jun 21, 2023•20 min•Ep. 39
I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific c...
May 31, 2023•20 min•Ep. 38
Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn. But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly! In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans b...
May 17, 2023•21 min•Season 2Ep. 37
Do you want to turn your audience into a COMMUNITY? When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand! “ Showing up as a thought leader means you’re attracting the type of people you want to attract. But once your content has attracted them into your world...
May 03, 2023•18 min•Ep. 36
I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn. This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights on what you can do on LinkedIn to prep your audience for your new service, program, or initiative (and have a successful launch!) "You are painting a...
Apr 19, 2023•16 min•Ep. 35
Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team ) as part of their series ‘ 9 Nonprofit Trends That Matter in 2023.’ If you don't yet know about the We Are For Good podcast, they are THE podcast for changemakers with nearly 400,000 downloads and an infinite, unmeasurable amount of warm fuzzy feels, aha moments, and serious inspiration. “The reality is, fri...
Apr 05, 2023•37 min•Ep. 34
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barriers to easefully stay visible and attract the opportunities meant for you. “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that k...
Mar 22, 2023•21 min•Ep. 33
Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide. My favorite tool to beat imposter thoughts (AND content blocks) is the High Five file. Keeping track of client testimonials, positive speaker feedback, and DM’s about your impactful ...
Mar 08, 2023•19 min•Ep. 32
Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth. In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also ...
Feb 22, 2023•39 min•Ep. 31
Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on LinkedIn. I’m going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there....
Feb 08, 2023•23 min•Ep. 30
Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, using the “Champagne Client” approach to speak to the most aligned people, and how to deal with imposter thoughts when working with our dream clients....
Jan 25, 2023•56 min•Ep. 29
One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years. In this ...
Jan 11, 2023•22 min•Ep. 28
Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising cam...
Dec 14, 2022•41 min•Ep. 27
Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset , a book that explores a variety of stereotypes and barriers faced by Asian professionals , including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses. “I always give the comparison of the very American idiom of “the squeaky whee...
Nov 30, 2022•39 min•Ep. 26
In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with and offering up suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective. You already have the lived experience, the stories, the passion, and the credibility to spark a ripple effect toward that future. Sometimes we need a little strategy and support in ...
Nov 16, 2022•26 min•Ep. 25
Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting . She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose. Join us by the...
Nov 02, 2022•40 min•Ep. 24
The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches. As in, if it wasn't explicitly in our job title, we don't have permission to say we've got expertise in it. In this solo episode, I’m sharing how our transferable skills can set us up for success. I also talk about some insights of how a ca...
Oct 19, 2022•23 min•Ep. 23
Tatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly start to link your value to your output and don't even realize it. You get to a point where you can't output anymore because you're burnt out. But then y...
Oct 05, 2022•37 min•Ep. 22
How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner? In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off. Resources from this episode: Click here to get...
Sep 21, 2022•23 min•Ep. 21
Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met. Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood. Join us by the Campfire Circle for a deeply meaningful conversation about finding your...
Sep 07, 2022•40 min•Ep. 20
“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see. Influence is part of the necessary kindling that can spark a new way of doing things.” Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your ability to drive change. By looking at Dr. Robert B. Cialdini’s principles of Influence through a social impact lens, I’m going to share concepts, examples,...
Aug 24, 2022•23 min•Ep. 19
Emily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic! This episode may change the way you look at yourself and the way you show up in your social impact work. Emily and I talk about getting out of our head...
Aug 10, 2022•43 min•Ep. 18
Ruchika Tulshyan is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work . Along with Jodi-Ann Burey, she co-authored a paradigm-shifting article, “Stop Telling Women They Have Imposter Syndrome” f or Harvard Business Review, which is one of their topmost 100 read articles in history. Best of all, people all over the world have shared that it changed their relationship with the concept of imposter syndrome! Join us by the Campfire Circle in th...
Jul 27, 2022•50 min•Ep. 17
Aila Malik is a multipreneur, social justice warrior, planet protector, and world explorer. She’s a lawyer by schooling, nonprofit executive by trade, and founder of Venture Leadership Consulting , a firm that partners with nonprofits to close systemic gaps of inequity. In this episode, we chat about social impact leadership, multipreneurship, and doing the inner work to drive global change. That inner work can be sparked in interesting places! Aila speaks to how the app Clubhouse served as a “f...
Jul 13, 2022•47 min•Ep. 16
Our personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campf...
Jun 29, 2022•36 min•Ep. 15
After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership. “Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.” I’m dedicating this solo episode to those key points because if you ask yourself...
Jun 15, 2022•22 min•Ep. 14
Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “ How much money do you make? And how much do you have to pay to make that money?” When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business. “I had started to make more and more connections with other consultants, experts, a...
Jun 01, 2022•53 min•Ep. 13
Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co , a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements. She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence. “Inclusive marketing is the id...
May 18, 2022•53 min•Ep. 12
