E30: What Makes LinkedIn the Best Place to Build your Brand and Business?

Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business.
Plus: you don’t have to spend much time creating content or endlessly scrolling.
In this solo episode, I’m exploring the reasons you should spend your time on LinkedIn. I’m going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there.

"I didn’t have to worry so much about where the next influx of resources was coming from because we were attracting a sustainable stream of interested people we could nurture into whoever they were meant to be in our world." - Tania Bhattacharyya

Resources from this episode:
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In this episode:
[11:15] Myth #1 - It’s stuffy, boring, corporate, and sterile (TikTok’s corporate grandpa)
[14:04] Myth #2 - You only use LinkedIn to find a job or post a resume
[16:25] Myth #3 - The people you want to work with don’t use LinkedIn
[18:25] Myth #4 - LinkedIn won’t work for me because I’m new, or small
[20:26] Trend/Myth #5 - I have to create a ton of content to be successful

To read a full transcript of the episode, visit: LUMOS MARKETING

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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms