December’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives. Resources from this episode: Grab your fr...
Dec 18, 2024•21 min•Ep. 71
Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick. What better time to reflect than year...
Dec 04, 2024•20 min•Ep. 70
Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - executive visibility is a perfect fit for our tendencies. In this episode, I share ways to shift your mindset if introversion is a barrier to getting ...
Nov 20, 2024•20 min•Ep. 69
Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get o...
Nov 06, 2024•20 min•Ep. 68
*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!* I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn. We discussed: [01:54] Tips for showing up confidently with your messaging [04:40] Sto...
Oct 23, 2024•15 min•Ep. 67
We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future. How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it. In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that c...
Oct 09, 2024•18 min•Ep. 66
Do you gravitate towards statistics over storytelling in your social impact communications? You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories. In this episode, we're going to explore the why, when, and where of using storyt...
Sep 25, 2024•19 min•Ep. 65
Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker...
Sep 11, 2024•31 min•Ep. 64
Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities ...
Aug 28, 2024•12 min•Ep. 63
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.” Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power an...
Aug 14, 2024•14 min•Ep. 62
Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today. We also talk about the evergreen, timeless power of brand stor...
Jul 31, 2024•13 min•Ep. 61
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the soc...
Jul 17, 2024•16 min•Ep. 60
Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?” This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits. If you’re trying to build tailored, human-to-human relationships with potential funders, referral partners...
Jun 26, 2024•29 min•Ep. 59
Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform. From reconnecting with old colleagues wh...
May 22, 2024•38 min•Ep. 58
It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about: [02:09] Creating an arm of my business for B2B organizations [05:16] Navigating the B2B marketplace as a consultant [06:48] Positioning yourself as a go-to voice in 2024 [07:40] Thought leadership efforts both in and out of LinkedIn [08:54] Reflecting on the February LinkedIn Content Sprint [10:51] M...
Mar 20, 2024•17 min•Ep. 57
Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I a...
Mar 06, 2024•20 min•Ep. 56
Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Camp...
Feb 21, 2024•36 min•Ep. 55
When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor. “Thought leadership is not just about being known. It’s about being known for ma...
Feb 07, 2024•36 min•Ep. 54
You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with? In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints. We talk about: [02:57] What copy coaching actually is [03:39] How to be more YOU [09:45] How to be clea...
Jan 24, 2024•19 min•Ep. 53
You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with Link...
Jan 10, 2024•1 hr 9 min•Ep. 52
I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build. With this ...
Dec 06, 2023•21 min•Ep. 51
We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy! [01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant [08:07] Q2. Is it OK to post outside of a stra...
Nov 22, 2023•33 min•Ep. 50
I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk....
Nov 08, 2023•52 min•Ep. 49
As you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how. Nadia De Ala is a leadership and negotiation coach for wom...
Oct 25, 2023•41 min•Ep. 48
I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter. Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why. We discussed: [00:40] The biggest LinkedIn algorithm secret...
Oct 11, 2023•19 min•Ep. 47
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you. Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Re...
Sep 27, 2023•21 min•Ep. 46
Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn. Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business. If growing YOUR visibility & influence is a priority, I want you to ...
Sep 13, 2023•38 min•Ep. 45
Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner. To read a full transcript of the episode, visit: LUMOS MARKETING Resources from t...
Aug 30, 2023•19 min•Ep. 44
I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others. If you are building your influence and thought leadership, how could you...
Aug 16, 2023•49 min•Ep. 43
The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through. That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too! You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful busines...
Aug 02, 2023•33 min•Ep. 42
