The Campaign Podcast - podcast cover

The Campaign Podcast

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

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Episodes

Pay, people and pitching in the spotlight

Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports. Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues raised in the following articles: Is adland 'manipulating culture', or striking the right balance with hybrid-working rules? ‘Winners and losers’: how age...

Aug 29, 202425 minSeason 3Ep. 237

Taylor Swift, Kafka and Glasto: The summer of 2024's cultural highlights

It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments. Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really! Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommenda...

Aug 22, 202420 minSeason 3Ep. 236

'It's tough for WPP' – Q2 analysis | N Brown creative review | Is adland manipulating culture?

After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China. Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results. He is joined in ...

Aug 15, 202419 minSeason 3Ep. 235

'My response is WOW': Campaign Podcast – Andy Jex & Carren O'Keefe review latest ads

Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads. Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO , Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodn...

Aug 13, 202435 minSeason 3Ep. 234

Campaign podcast: Elon Musk lawsuit, social media and social unrest

Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings. The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform. Chat then turns to the potential problems faced by brands on social media to a backdrop of rioting and protests, before unpicking the latest from WPP after it reporte...

Aug 08, 202414 minSeason 3Ep. 233

Campaign podcast: Ascential, The Guardian, mishaps

Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories. The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn. Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some o...

Aug 01, 202412 minSeason 3Ep. 232

Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling

Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty? Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road. Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the s...

Jul 25, 202434 minSeason 3Ep. 231

News: Havas B Corp revoked | Group M moves | TfL launches creative review

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review . Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi. They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive. Further reading: Activists 'hack' ...

Jul 23, 20249 minSeason 3Ep. 230

Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley

Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield ; and a rallying cry to agencies to improve access to the industry. She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on N...

Jul 16, 202410 minSeason 3Ep. 229

Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'. EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart. Ben Mooge, chief creative officer at Publicis ...

Jul 10, 202428 minSeason 3Ep. 228

Interview: How Barbie stays relevant after 65 years

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum. Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand. Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the ...

Jul 04, 202430 minSeason 3Ep. 227

News: Election advertising, Ebay media shortlist and was WPP right to platform Elon Musk?

Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks. As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign...

Jul 02, 202418 minSeason 3Ep. 226

Interview: BTS of the Cannes Lions Film and Outdoor juries

UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO. Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event. Work discussed includes: Xbox’s “The everyday tactician" , the UK’s most awarded work by McCann London. Outdoor Grand Prix winners Ped...

Jul 01, 202434 minSeason 3Ep. 225

Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads

In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival. Cannes Lions 2024 – final UK winners table We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s footba...

Jun 26, 202430 minSeason 3Ep. 224

Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night. Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards. Cannes Lions 2024 – final UK shortlists table A double...

Jun 20, 202422 minSeason 3Ep. 223

Cannes Daily Global Podcast ep. 4: Elon Musk puts free speech before advertisers

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards. The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing...

Jun 19, 202423 minSeason 3Ep. 222

Cannes Daily Global Podcast ep. 3: Craft and entertainment winners

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night. Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards. The Grand Prix Lions ...

Jun 18, 202421 minSeason 3Ep. 221

Cannes Daily Global Podcast ep. 2: Big wins in audio, health & outdoor

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night. Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. The Grand Prix Lions wins included Specsavers...

Jun 17, 202420 minSeason 3Ep. 220

Cannes Daily Global Podcast ep. 1: Awards preview & new humour category

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival. In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024. We...

Jun 16, 202432 minSeason 3Ep. 219

Campaign podcast: Cannes preview

Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity. The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site. Chat then turns to favourite memories and experiences of the festival. Further reading: https://www.campaignlive.co.uk/cannes Hosted on Acast. See acast.com/privacy for more in...

Jun 13, 202417 minSeason 1Ep. 218

217: Cannes, MediaMonks, Group M and Euros

Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis. The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report. Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for ...

Jun 11, 202412 minSeason 1Ep. 217

Campaign Podcast: Best Places to Work special

Campaign's premium content editor Nicola Merrifield is joined by the four companies that won in their category for company size in the annual Best Places to Work scheme. On this episode of the podcast we hear from Bath-based digital agency Bind Media, which ranked first among boutique workplaces, plus adtech companies Mobsta and Blis – which came top in the small and large categories – and ad agency RPM, winning in the medium group. The guests cover everything from staff feedback to moving offic...

Jun 06, 202421 minSeason 3Ep. 216

News: L'Oréal switches media agency | Natalie Cummins | Deepfakes and AI

Campaign's editorial team takes you behind the week's biggest headlines, with the views from our news desks. Hosted by tech editor Lucy Shelley, media editor Beau Jackson and reporter Charlotte Rawlings discuss all things media and creativity. We delve into the breaking news of Natalie Cummins leaving Zenith UK and the speculation surrounding the rival agency she'll go to next. Plus, Jackson explains the leadership shuffle that Cummins has left in her wake as Sannah Rogers and Jon Stevens, manag...

Jun 04, 202420 minSeason 3Ep. 215

'My experience wasn't great': The inclusivity struggle at Cannes

Ahead of this year’s Cannes Lions festival of creativity, media editor Beau Jackson and senior media reporter Shauna Lewis are joined by Michelle Sarpong of the7stars and Charlene Williams from Pearl & Dean. Speaking of attending the festival in 2022 and 2023, Sarpong and Williams discuss personal experiences of prejudice, exploring the challenge of inclusivity at the festival and in advertising as a whole. Themes of tokenism, siloing and the importance of growing diverse spaces and allyship...

May 30, 202434 minSeason 3Ep. 214

Risk and innovation: On the ground Media 360

For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising. Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event. This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air . Guests featured include: Maisie McCabe and Gideon Spanier from...

May 29, 202447 minSeason 3Ep. 213

Media Week Podcast: Media360 special - Risks and rewards

In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction. Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media. Figures quoted in the MediaWeek podcast were accurate at the time of recording. Rather than submitting a regular Media Anon (although you can...

May 24, 202434 minSeason 1Ep. 22

Interview: Election special: Alison Phillips, Camilla Tominey and Pippa Crerar at Media 360

Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July. Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian. The theme of this year's event was risk, and ...

May 23, 202436 minSeason 3Ep. 212

News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks. The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas . Taking you through the headlines and top stories, this episode is hosted by tech edito...

May 21, 202417 minSeason 3Ep. 211

Campaign Podcast: How to make inclusive marketing authentic and actionable

Presented by Campaign UK ’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into: • How to avoid appearing tokenistic • How brands can get more involved in inclusivity • How AI can be leveraged for good • Examples of inclusivity in action • Actionable strategies for brands and agencies Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë D...

May 20, 202435 minSeason 3Ep. 210

Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award . “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning. The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network. To delve deeper and talk through the making and inspiration behind this ...

May 17, 202423 minSeason 3Ep. 209
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