It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed... In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling . Plus, Rawlings takes us through what makes a Campa...
May 14, 2024•19 min•Season 3Ep. 208
In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about: • How shopping behaviour changes at Christmas • Why brands can avoid falling for fads • What tools are available to predict the coming crazes Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso This podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more i...
May 13, 2024•31 min•Season 3Ep. 207
Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions. Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition. Plus, the good and the bad of the festival it...
May 10, 2024•35 min•Season 3Ep. 206
There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. Tickets on sale here: https://media360.campaignlive.co.uk/booking Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie ...
May 08, 2024•22 min•Season 1Ep. 21
In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week. Tech editor Lucy Shelley and media editor Beau Jackson discuss Levi’s picking UM for their global media account , research revealing adland's hybrid working disconnect and the release of Campaign's market report, The Big Divide , which delves deeper into the "big six" holding companies. Also in this episode, hear about the ads that have caught their eye this week. The...
May 07, 2024•22 min•Season 3Ep. 205
Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about: How shopping behaviour has changed since the pandemic Where and when consumers are in a shopping mindset Purchasing behaviours among different demographics The importance of every touchpoint The future of shopping Featuring: Matt Siberry, head of home, Pinterest; Rache...
May 06, 2024•40 min•Season 3Ep. 204
Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports. They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions , plus why some agencies only received a provisional mark. We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Commu...
May 02, 2024•31 min•Season 3Ep. 203
Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech. The team, hosted by media editor Beau Jackson, discusses the Sky media shortlist and why agency pitches are moving to a holding group solution their biggest clients . Tech editor Lucy Shelley delves deeper into Brave Bison's full-year results and how the agency made the Social Chain acquisition pay off . Deputy news editor Marianne Calnan gives her verdict from being on t...
Apr 30, 2024•29 min•Season 3Ep. 202
Mail Metro Media, PHD and Zenith were among the big winners at this year’s sellout Campaign Media Awards. Joining Campaign media editor Beau Jackson, they each discuss their competition; give behind-the-scenes insight into their award winning work; talk about where media makes a difference to a strong creative campaign and give a sneak-peak of what’s coming up this year. She is joined by: • Lauren Dick, executive director of media and data at Mail Metro Media, winner of Commercial Team of the Ye...
Apr 25, 2024•25 min•Season 3Ep. 201
‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Cr...
Apr 24, 2024•32 min•Season 1Ep. 20
Campaign UK's editorial team discusses the news of the week, including WPP's rise internal in internal whistleblower reports and Publicis shaking up its board . Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the UK figures in the Cannes Lions Jury and we ask if agencies are losing their individuality as they increasingly move to a holding co...
Apr 23, 2024•13 min•Ep. 200
In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry. We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards ti...
Apr 19, 2024•27 min•Season 3Ep. 199
Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April). Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry. West also discussed the difference between being an 'influencer' and a content creator and why...
Apr 18, 2024•17 min•Season 3Ep. 198
On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including: Accenture Song’s Unlimited acquisition M&C Saatchi’s new strategy Monzo signing AnalogFolk Havas Media Network's new centralised planning team Interview with EssenceMediacom’s Kate Rowlinson Also coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April) Note: Wh...
Apr 16, 2024•9 min•Season 3Ep. 197
Creative and social impact strategist Chloë Davies joins Imogen Watson, Campaign's work and inspiration editor, to give the backstory behind It Takes A Village, a global hub with a mission to celebrate and champion black women in advertising, media, marketing and communications. Described as the culmination of her life's work, Davies officially launched the collective at the end of March, announcing plans to spotlight black women’s underused and unrecognised power. In this episode, she explains ...
Apr 11, 2024•25 min•Season 3Ep. 196
This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media. Figures quoted in the MediaWeek podcast were accurate at the time of recording. Got a media confession you need to get ...
Apr 10, 2024•29 min•Season 1Ep. 19
The Advertising Standards Authority has had a busy week of complaints, including bans for Nationwide and JML, its second in seven days. Campaign's editorial team discusses the banned ads alongside others that have garnered ASA complaints and extreme responses, including ads from the Alzheimer's Society and Andrex, which was Campaign's Pick of the Week. We also give you the headlines from media and creativity, including Amazon's media pitch shortlist and the Asos creative review. This episode was...
Apr 09, 2024•25 min•Season 3Ep. 195
The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed. Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at The & Partnership and MSix & Partners ; AKQA and Grey and Forsman & Bodenfors London and CPB London . The team also dig into Campaign’s deep-dive on the state of parental leave in adland , and tak...
Apr 02, 2024•18 min•Season 3Ep. 194
Caroline Pay, chief creative officer at Dentsu Creative, and Trevor Robinson, founder and executive creative director at Quiet Storm, join Campaign's reporter, Charlotte Rawlings, and work and inspiration editor, Imogen Watson, to review some of the latest ads. Pay and Robinson dive into the V&A “If you’re into it, it’s in the V&A” by Adam & Eve/DDB, BBC “Things we love” by BBC Creative, British Airways "Everywhere we go" by Uncommon Creative Studio, Amazon “The grit” by Adam & E...
Mar 28, 2024•39 min•Season 3Ep. 193
The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike. In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account. WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "s...
Mar 26, 2024•23 min•Season 3Ep. 192
Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel. Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp. In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform ...
Mar 21, 2024•33 min•Season 3Ep. 191
The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media. A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html Supplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix Hosted on Acast. See acast.com/privacy for m...
Mar 20, 2024•27 min•Season 1Ep. 18
Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships. The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives. Further reading: 'A lot of love and heartache': why a creative partnership can sometimes feel more in...
Mar 18, 2024•13 min•Season 3Ep. 190
More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has. The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day. Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holme...
Mar 14, 2024•46 min•Season 3Ep. 189
Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles. They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest. Hosted on Acast. See acast.com/privacy for more information....
Mar 12, 2024•16 min•Season 3Ep. 188
Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence. After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?" The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Param...
Mar 07, 2024•47 min•Season 3Ep. 187
The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media. Figures quoted in the MediaWeek podcast were accurate at the time of recording. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/p...
Mar 06, 2024•30 min•Season 1Ep. 17
Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news. They cover: Karen Blackett, WPP UK president, departing the business; Sky's media planning and buying review ; the Campaign Media Awards shortlist and Rawlings' interview with Cannes Lions' global director of awards Marian Brannelly. Further reading: Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling ...
Mar 05, 2024•18 min•Season 3Ep. 186
The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February). Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change. They also discuss the implications for the future of TV drama, ...
Feb 29, 2024•23 min•Season 3Ep. 185
Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news. Items on the agenda include former Publicis Media UK chief executive Sue Frogley's new job , M&C Saatchi's appointment of Zaid Al-Qassab as group chief executive , and the latest departures at Channel 4. The discussion also turns to commercial broadcasters' reaction to BBC Radio launching four new stations. Hosted on Acast. See acast.com/privacy for more information....
Feb 27, 2024•10 min•Season 3Ep. 184
