How Fifth Third creates a data-driven CX
Apr 20, 2020•24 min•Ep. 31
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Episode description
At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech Unfiltered,” Stevens speaks with Bank Innovation about how Fifth Third focuses on customers' needs instead of competing with the biggest banks.
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