Fintech founder Pranger touts virtues of ‘practical’ AI

Fintech Appli recently launched an AI-driven financial calculator that can be embedded into a financial institution’s lending platform in minutes using just one line of code.   

"AI is best used when it's most practical,” founder and chief executive of the Salt Lake City startup Tim Pranger tells Bank Automation News on this episode of the “The Buzz” podcast. 

Appli’s solution, which can be customized or white-labeled for financial institutions, uses AI to drive better lending and engagement experiences on financial institutions’ websites, Pranger says. 

Using AI-driven confidence models, Appli takes client inputs including income, debt, potential credit score and determines in real time the likelihood of loan approval, he says. Customers then get “specific, tailored advice to them” about lending options. 

Appli will demonstrate its technology at Bank Automation Summit U.S. 2025 in Nashville, Tenn., on March 3. 

The technology is currently used by three financial institutions, Pranger tells BAN, declining to identify them.