Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs. In today’s episode of The Buyerside Chat Podcast, we’re chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my b...
Jan 29, 2024•26 min
Introducing… The Product Scaling Intensive ! (The ONLY way to work with me through Q2…) You asked. I’m answering! In today’s episode of the Buyerside Chat Podcast, I’m answering your questions that were submitted on Instagram and inside The Buyerside Club. We’re spilling the tea on Wholesale and Mindset while you’re scaling your product brand. The topics covered in this episode are: - working with brand reps to get your product into big retail stores - production capacity for handmade products -...
Jan 22, 2024•26 min
The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers. In today’s episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and beyond. L...
Jan 15, 2024•29 min
Grab the Goal Setting Workshop HERE ! Now is the perfect time in your business as you’re winding down the holiday season to reflect on your business and set the foundation for what’s to come in the new year. In today’s episode of The Buyerside Chat podcast I share my thoughts on: The importance of slowing down to speed up Recapping your financials and KPIs to create the foundation for your growth strategies How to create the space to dream and identify opportunities in your business Enjoy the ch...
Dec 18, 2023•29 min
This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season! In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health. Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owner...
Dec 11, 2023•40 min
This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats! In this episode, we chat about: The importance of trademarking What can happen if you don’t trademark The trademark process itself And celebrity trademarking trends Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycat...
Dec 04, 2023•43 min
Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download! In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts - A hindsight: (or a recap) There are 5 buckets of this hindsight. You have ...
Nov 27, 2023•26 min
This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you. Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profi...
Nov 20, 2023•35 min
Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season! In today’s episode of The Buyerside Chat podcast I share how to: Overcome decision fatigue in your product business Re-frame your thoughts around making “the right decision” How a buyer evaluates their business in-season. The “read & react” strategy. And tips to create the space in your business to review your performance and implement c...
Nov 13, 2023•20 min
This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday. With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and o...
Nov 06, 2023•39 min
This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales. In this episode, we chat about: Behind the scenes process of creatin...
Oct 30, 2023•37 min
The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it’s marketed. In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about: Identifying your top volume driving, must-win products Evaluating your inventory ...
Oct 23, 2023•35 min
Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without fo...
Oct 16, 2023•38 min
Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer. In this episode, we chatted about: - Retail business mistakes turned into learnings - The importance of having a clear vision for your business - Her unique buying process to create profitable product collections that maximize inventory - and how to take...
Oct 09, 2023•39 min
Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business. Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation. Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy. WIn this episode, we discussed: Monica’s entrepreneurial journey of scaling her former beauty business to mul...
Oct 02, 2023•35 min
You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about: Mindset & Managing Burnout now to help you prepare for the Q4 busy season Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4 Buyer Outreach & the state of Wholesale business right now: why buyers might be slow to place orders for holiday Join in on the chat...
Sep 25, 2023•32 min
Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co Today’s chat is about leaning into your passions to find purpose in your career and life. WIn this episode, we discussed: Sarah’s experience of starting and scaling a clothing boutique (with no buyer background) Her tips to really be successful and strategic with your collection and on Shopify when you’re preparing to stand out from the competition this holiday season. Fol...
Sep 18, 2023•35 min
Officially introducing…The Buyerside Chat! Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably! In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business. I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business. LOOKING TO GROW YOUR WHOLESALE BU...
Sep 11, 2023•28 min
Welcome to The Buyerside Chat! If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place. Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu. Each week, she pulls back the curtain to help you get inside the mindset of a buyer to...
Sep 11, 2023•1 min
Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in! In this episode, I share with you: How you can make a start on your sales plan - even if it’s your first year in business. The importance of setting not just a sales goal, but also a stretch goal and ho...
Jul 17, 2023•24 min
Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season! In this episode, I share with you: How to do a financial check-in on your business Identify new product sales opportunities that you can capitalize on How to set sales goals for Holiday Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming...
Jul 11, 2023•18 min
Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday! In this episode, I share with you: why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy season ahead the 4 steps I have taken to create this white space which is: blocking the time off I want ...
Jul 03, 2023•25 min
Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday! In this episode, I share with you: my thoughts on the different seasons in your business and how you can get intentional with what you do during each one the importance to know what your predictable sales seasons are in your business & why what to d...
Jun 26, 2023•22 min
This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner! Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. In this episode we chat about: Ruthie’s journey into the marketing world and how that came to be. What to ...
Jun 19, 2023•53 min
Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have! In this episode, I chatted about: What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return... Why you always start with your best sellers when pitching - and then consider customizing a collection for that specific retailer that w...
Jun 12, 2023•19 min
This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!) LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. In this episode we chat about: LoriAnn's journey into the world of finances and why she's so passionate about making...
Jun 05, 2023•39 min
Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! During this episode, I covered: The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top performers. I covered: how you can negotiate a better cost of materials, how you can make a bigger investmen...
May 28, 2023•18 min
I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop! In this episode we chat about: Lauren's background and how she started her own business Fitz & Bennett Home Why she wanted to open a physical shop and not just an online store The important of balancing her brick and mortor shop as well as her ecomm shop - and how she buys for both (or just has one big pot of inventory!) ...
May 22, 2023•35 min
Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie. the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast . In this episode we chat about: Kerrie's journey into...
May 15, 2023•57 min
Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu. In this episode, I chatted about: What it was like when I first started Bocu vs now What inspired me to start my own gifting business The 5 biggest lessons that I’ve learnt over the last 5 years LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching 👇 1) Get the NEW ...
May 08, 2023•28 min
