The Buyerside Chat

Kristin Fisher•www.kristinfishercoaching.com

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!

Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

Last refreshed: May 4th, 2026 at 8:13 PM ⓘ

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Episodes

Behind The Scenes Of The Corporate Retail Buying Process | Episode 21

Ever wondered what really goes on behind closed doors in corporate retail? In this episode I spill the tea on the corporate retail buying process and how you can take some of what is done on a large scale and apply it to your product based business. During this episode, I covered: How the lineplans are created Designers are reviewing fits, fabrics and developing with their PD team while buyers are finalizing financial plans with their planners How the floorset is kicked off and what goes into ge...

May 01, 2023•32 min

Wholesale Trade Shows - How To Maximize Trade Shows For Your Brand (Whether You Attend or Not!) | Episode 20

But are you REALLY ready for Trade Shows? In this episode of The Buyerside Chat Podcast, we're diving into the topic of Trade Shows. Specifically, how to know if they’re right for you, you're ready for them, how to pick the right one + how to really leverage the opportunity at the trade show (or during the wholesale buying season). This episode is full of tips I've learned along the way, so if you've been thinking of entering the trade show world - or perhaps you've attended a couple and just no...

Apr 24, 2023•27 min

How To Build a Website That Stands Out Using Shopify with Erin Alexander of Product Powerhouse | Episode 19

Today I'm sharing another incredible guest interview with you and we're talking all about how to stand out using Shopify! Let me introduce you to Erin Alexander of Product Powerhouse. Erin helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast which teaches online shop owners how to build, grow, and scale their online businesses through Shopify. In this episode, we chatted about: The common mistakes product-based business owners make ...

Apr 17, 2023•39 min

A look into my Biz! Q1 Takeaways + What I’m Working On This Quarter | Episode 18

For today's episode, I wanted to do something a little different. I wanted to pull the curtains back on what Q1 2023 has actually looked like for me, a product based gifting business, and share my thoughts & takeaways with you! This is what I chatted about: Real update - with real sales info - on how Q1 of this year has unfolded. Some questions I recommend you ask yourself as you grow & scale your business. The power of the pause - and how slower months in business can actually be a powe...

Apr 09, 2023•30 min

Leveraging SEO and Legacy Content On Shopify for E-Commerce Growth with Nina Gibson | Episode 17

Welcome to today's podcast episode - and my very first guest interview - with the incredible Nina Gibson from Nina Gibson Co . Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and a mom living on the southern coast of Maine. Let's welcome her to the podca...

Apr 03, 2023•36 min

5 Tips For Your Brand To Stand Out On Faire | Episode 16

Do you feel like you're lost in a sea of brands on Faire? With more and more brands joining Faire, its more important than ever to ensure that you are optimizing your Faire page to stand out and attract your ideal buyer. Today I'm sharing my top 5 tips that will help your brand stand out on Faire. These tips come from my own experience as a buyer on Faire, further proven by the results my students have seen inside the Faire Bootcamp, and also directly from the brand success team at Faire (so you...

Mar 27, 2023•17 min

How to Design (Or Buy) Into Your Product Assortment Strategy To Drive Profit and Hit Your Sales Goals | Episode 15

In today’s episode I’m going to talk about how you can design or buy into your product assortment strategy to make it actually drive profit for your business and help you hit your sales goals. In this episode, I chatted about: How to design or buy into your sales goals. What a balanced and productive assortment actually means and how you can start to think about that in your product based business. The 3 part framework of the assortment strategy: the choice count, identifying the key attributes ...

Mar 20, 2023•21 min

Why It Is Important To Have An Assortment Strategy as a Product Based Business | Episode 14

In today’s episode I’m going to talk about why it's important to have a strategy behind a product assortment (and what a product assortment actually is - just in case you're not sure!) In this episode, I chatted about: What is a "product assortment" and other terms it's known as... The importance of having a strategy behind your product assortment What the product breadth and depth is and why you need to know about it #1 mistake most business owners make when it comes to their product assortment...

Mar 13, 2023•16 min

How To Get Out Of Your Own Damn Way (Especially as a Product Based Business!) | Episode 13

Hey product people! I’m back and I am so excited because this is really the official launch of the Product to Profit Podcast. On this first episode back I’m going to get real and talk about some mindset blocks that i’ve been working thru these last 2 months. It’s been a bit of a process for me and i’m just honoring the transparency that i want to bring to this podcast and laying it out there for you. In this episode, I chatted about: How to determine if your upper limit is holding you back as a ...

Feb 24, 2023•22 min

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