In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessary changes to fulfill their larger mission. Jason also explores the concept of tapping into untapped market value and the risks involved in leveraging...
Oct 11, 2023•10 min•Ep. 161
In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how AI not only enhances team efficiency but also transforms client interactions. He'll introduce you to an acronym, ""Nice,"" that outlines the steps to s...
Oct 04, 2023•8 min•Ep. 160
In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level. The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason shares the importance of being present in employees lives, asking the right questions, and tapping into their emotions to understand their capacity. By ...
Sep 27, 2023•10 min•Ep. 159
In today's lesson, Jason dives into the key factors that contribute to a company's profitability. He explains that profitability is simply the result of a math equation: revenue in and expenses out. Explore how focusing on team efficiency and pricing can impact revenue, while understanding the importance of covering current expenses and generating leftover profit. Jason goes into the concept of distributions for owners and the significance of savings in building a secure financial foundation. Ad...
Sep 20, 2023•10 min•Ep. 158
In the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching pro...
Sep 15, 2023•38 min•Ep. 157
Welcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on.
Sep 06, 2023•4 min•Ep. 156
In this Lesson, Jasons delves into the importance of fostering a safe and healthy community within your organization. Jason discusses the significance of transparency, creating a sense of belonging, and encouraging healthy curiosity. Join Jason as he explains how these three key factors contribute to the overall health and success of your team.
Aug 30, 2023•5 min•Ep. 155
Welcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it?
Aug 23, 2023•8 min•Ep. 16
Our guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately p...
Aug 15, 2023•40 min•Ep. 147
In today's lesson, we'll dive deep into the concept of client relationships and the true value of money in creative projects. We'll explore the notion that not all money is good money, especially when it comes to working with clients who may demand more time and effort. Join us as we uncover the importance of finding clients who align with our values and make the creative process enjoyable and profitable.
Aug 09, 2023•3 min•Ep. 15
Are you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency.
Aug 02, 2023•6 min•Ep. 14
Are you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency.
Jul 26, 2023•9 min•Ep. 13
Andrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches.
Jul 17, 2023•42 min•Ep. 146
It’s only a job description, right? Actually, it's more important than you might think. Companies are built on roles, and the expectation of those roles are detailed in the job description. In this lesson, Jason explains the importance of job descriptions and how they can help you build a better team culture.
Jul 12, 2023•6 min•Ep. 12
Does the world feel a little weird right now? After the pandemic, we’ve struggled with finding the new normal and started questioning our old work expectations and habits. In this lesson, Jason explains how to navigate the challenge of leading in a changing world…spoiler alert, it’s a struggle.
Jul 05, 2023•9 min•Ep. 11
What if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson.
Jun 28, 2023•9 min•Ep. 10
How do you understand your team's personality profile? Jason explains the importance of personality testing and how it can help you become a better, more understanding leader.
Jun 22, 2023•8 min•Ep. 9
Carl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today!
Jun 15, 2023•49 min•Ep. 144
Sometimes the best case scenario is getting fired, and—in this story—that was the case. Listen to Jason recount a time when coaching a pair of business partners with Julie didn't go exactly as planned.
Jun 07, 2023•7 min•Ep. 153
What does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out.
May 31, 2023•8 min•Ep. 152
If you don't understand your metrics, you could be misinterpreting your entire business. Listen to Jason explain key metrics and the common errors business leaders make when looking at them.
May 24, 2023•8 min•Ep. 151
Today, she's the Principle and Creative Director of Knox Design Strategy. But growing up, Brandie Knox never imagined herself as a business owner. After graduating from a small school in North Carolina, she was itching to get out of dodge and move to a city. Like, literally, any city. Since she was going big, Brandie thought, "ah, heck with it," and planted herself in the middle of New York City. Learning the lay of the land from a large international law firm, Brandie slowly assembled a wide to...
May 15, 2023•48 min•Ep. 150
Our firm has had its fair share of hiring horror stories, and we noticed one simple mistake we were consistently making in our process. Today, Jason shares an easy fix to a common hiring whoopsie.
May 10, 2023•8 min•Ep. 149
Wouldn't it be nice to have a hiring process that leaves only the best candidate at the end? In a perfect world this would be a standard system, but until that happens, getting as close as possible is all you can hope for. In a new Businessology Lesson, Jason walks through the 5 key steps he uses when hiring. Find out how to narrow down the best fit for your business with these helpful tips.
May 03, 2023•10 min•Ep. 148
During periods of struggle, it's normal for business leaders to be terrified of what's to come. Today, Jason gives advice on how to handle everything from business decisions to emotional responses during these rough patches.
Apr 26, 2023•5 min•Ep. 147
Richard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today!
Apr 17, 2023•1 hr 2 min•Ep. 146
Almost every entrepreneur's journey includes a failure—and we're no exception. Hear about Jason's early days as an entrepreneur and how skipping critical steps eventually led to a great life lesson.
Apr 12, 2023•10 min•Ep. 145
Have you ever had those days at work when you don't feel like yourself? Some people call it Imposter Syndrome but whatever you want to name it, it's detrimental to your mental health. Listen as Jason shares reasons why you may feel this way and what you can do to help yourself get out of this funk. P.S. We think you're great!
Apr 05, 2023•7 min•Ep. 144
You asked for more content. We listened. Every week, Jason will be answering frequently asked questions and addressing common concerns through short, in-depth podcast episodes we're calling, "Lessons." Don't miss the chance to absorb even more knowledge with our weekly Lessons, releasing every Wednesday starting April 5!
Mar 30, 2023•2 min•Ep. 143
2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland.
Mar 15, 2023•1 hr 7 min•Ep. 142
