Jami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in t...
Feb 15, 2023•58 min•Ep. 141
Market share, mercantilism, and moral theology. Entrepreneurs, this all involves you. Put on your thinking cap and headphones, it's time to get into the nitty-gritty of macro and microeconomics. Adam Davidson, economic wizard, and author of the best-selling book, The Passion Economy, joins Jason on The Businessology Show to take us all the way back to 4,000 BC with some of the earliest economic theories and how they're directly affecting your services today.
Jan 17, 2023•1 hr 6 min•Ep. 140
Want to prepare for your agency's future? This episode is as good as gold. Through his coaching engagements and clients, Jason's gathered a mountain of data to inform some can't-miss pieces of wisdom for you and your agency. Listen to this episode if you want to learn how much cash you should save to survive a downturn, what signs indicate your agency is declining, and how to manage a rapidly evolving workforce. Let's do it!
Dec 15, 2022•44 min•Ep. 139
This year was weird. We all get that, right? Some funky things happened across every industry, but advertising, marketing, and creative agencies came across some brand-new challenges that many leaders have never had to address before now. In this solo episode, Jason dives deep into some trends your agency has probably noticed this year and how you can plan to fight back or capitalize on them. Among the biggest challenges is an impending recession. Jason also shares, from an accounting standpoint...
Nov 15, 2022•58 min•Ep. 138
Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later! David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/
Oct 17, 2022•46 min•Ep. 137
"Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowin...
Sep 15, 2022•51 min
Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does ...
Aug 15, 2022•44 min
The role of project management has evolved as agencies have. Services and deliverables of today are more complex and demanding than they were even a decade ago! It's no secret that finding a competent project manager to join your team, even temporarily, is super freakin' hard. The skillset is so demanding—they have to know enough about everything to be able to communicate and understand the flow of information, among several other things. Galen's expertise is in project management, and he's been...
Jul 15, 2022•32 min
There are 20,000 agencies across the U.S. right now. Less than 200 are female-owned. After joining this small group, Christy Hiler and Jean Freeman decided it was time to make some moves to increase that number. They created https://untilyouownit.com/ to first get an accurate head count of female-led agencies and provide support for females looking to purchase or start their own agency. They talk with Jason about why woman-owned agencies are so few and far between, how we can change that, and wh...
Jun 15, 2022•28 min
Duct Tape Marketing's John Jantsch is a long-time marketing consultant and champion for creative entrepreneurs. Where Jason serves creative financially, John serves them as a guiding light. He talks to Jason about the world of freelance and how those folks can turn their section of the gig economy into a viable form of living. For those looking to lead a team, John also lays out which path is best: entrepreneurship, freelance, or employment. This is a great look into the mind of one of the all-t...
May 16, 2022•42 min
Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can ...
Apr 15, 2022•48 min
Did you ever think that you could use a song from "Frozen 2" to help you with your management decisions? Neither did we—that is, until Jason sat down with Dave Snowden. Dave is an expert in complexity, and he excels in helping organizations navigate through strategy and decision making. His work on complex adaptive systems theory has positioned him as the sole leader in his field. He leans on some of his experiences to help Jason think through common entrepreneurial complexities. This episode is...
Mar 15, 2022•46 min
Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129
Feb 15, 2022•49 min
This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: http://www.businessology.biz/show/128
Jan 15, 2022•53 min
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one!
Dec 15, 2021•39 min
You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!
Nov 15, 2021•26 min
If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you...
Oct 15, 2021•46 min
Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in!
Sep 15, 2021•40 min
Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in!
Sep 15, 2021•40 min
Jason joins Anthony Armendariz on the Businessology Show to catch up on what the leader of Funsize.co has been up to since they last talked. As usual, Funsize is innovating its models of service to make a name for itself all over the world. Serving brands like Volvo, Oracle, Honeywell, Capital One, and Adobe, Funsize has learned how to meet the needs of its clients’ in-house design teams, while also inventing their own team models internally. Listen to this fascinating journey to see what they’v...
Aug 17, 2021•36 min
Meghan Phillips is the founder and CEO of Honey, a creative marketing agency that’s been making waves in the agriculture, food, and beverage industries for nearly a decade. She shares her agency’s growth story with Jason and reminds us that the path to success is never a straight line. Meghan’s story is an excellent example of how creative entrepreneurs can make meaningful changes to sidestep all the obstacles standing in the way of running a flourishing agency.
Aug 15, 2021•34 min
Anthony Armendariz, founder and Chief Design Officer at Funsize.co leads the Funsize team with incredible innovation. They operate under (1) the traditional agency model of client service, (2) an Allied Team Model where they match up their teams with in-house teams, and (3) a most recent need to Augment Staff to larger companies. Listed as one of the fastest and most successful companies in Texas by Inc. 5000 ( https://stories.funsize.co/funsize-named-among-most-successful-companies-in-texas-by-...
Jul 14, 2021•36 min
Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka.
Jun 12, 2021•42 min
Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves.
May 12, 2021•48 min
Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading.
Apr 15, 2021•37 min
For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world.
Mar 15, 2021•26 min
"We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them.
Feb 15, 2021•35 min
Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs.
Jan 15, 2021•34 min
Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials w...
Dec 30, 2020•35 min
Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with.
Dec 15, 2020•31 min
