Google just changed the rules, again
Apr 18, 2025•17 min
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Episode description
In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online.
With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead.
You’ll hear about:
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Why SEO is no longer the guaranteed growth strategy it once was
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The impact of AI-generated answers and “search compression”
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How to adapt your marketing approach for the next shift
Learn More at www.orange-gray.com
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