Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it. In this powerful and entertaining conversation, international speaker and author Nigel Risner breaks down his Zoo Keeper Communication Model - a game-changing way to understand and connect with anyone, whether you’re managing a team, running a business, or trying to survive family dinner. You’ll learn: ✅ The 4 communication styles (Lion, Monkey, Dolphin, Elephant) ✅ How to identify your own dominant style ✅ What m...
Jul 11, 2025•33 min
If your schedule isn’t full, your first instinct might be to blame marketing. But what if the real problem is positioning ? In this episode of The Business of Hearing , Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven’t clearly defined who they’re for . You’ll discover: Why “trying to appeal to everyone” is a fast path to mediocrity How to reposition your brand around your ideal patient The subtle mistakes that make str...
Jul 04, 2025•13 min
This isn’t about asking harder, it’s about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing , Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system. You’ll learn: Why review quantity matters less than quality (especially in AI search) The “banana rama” principle for building review-worthy moments Where most clinics go wrong when asking fo...
Jun 27, 2025•8 min
Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn’t just a clinic anymore — it’s a media company . In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment . You’ll learn: Why YouTube is the most powerful platform for private practices How to out-position competitors before a patient ever calls What...
Jun 20, 2025•40 min
The hearing care industry is changing fast — and the old ways of winning new patients aren’t cutting it anymore. In this video, you’ll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you’re a practice owner, audiologist, or marketing lead, understanding these trends will help you make...
Jun 13, 2025•16 min
You don’t see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like they’re going well — but behind the curtain, it’s messier. More human. More real. In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most. There’s no fram...
Jun 12, 2025•14 min
In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You’ll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinic...
Jun 06, 2025•20 min
Google’s AI Mode has officially rolled out — and it’s not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google’s AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world. You’ll lea...
May 30, 2025•22 min
In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You’ll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your calendar What to include on your website to convert casual interest into bookings Learn more at www....
May 23, 2025•9 min
In this episode, we explore the role of proof and trust in private practice growth — and why saying “we’re the best” just isn’t enough. Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients. You’ll hear about: The psychology of proof and how people decide who to trust Why most clinic marketing lacks credibility Practical ways to build authority without sounding salesy Learn more at www.orange-gray.com...
May 16, 2025•18 min
In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You’ll hear about: The difference between transactional and emotional messaging Why most email newsletters are a waste of time A simple strategy for staying top of mind with your patient base Learn more at www.oran...
May 09, 2025•13 min
In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose. You’ll hear about: The difference between product-first and market-first thinking How to define your most valuable patient type What happens when everything aligns around who you’re built to serve Learn more at www.orange-...
May 02, 2025•13 min
This was a little random. Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the future will look like. If you fancy joining me as I rant and ponder, it's for you. *** Learn more at www.orange-gray.com
Apr 30, 2025•23 min
Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line. You’ll hear about: The hidden reasons why appointment numbers are dropping How to fix common gaps ...
Apr 25, 2025•16 min
In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead. You’ll hear about: Why SEO is no longer the guaranteed growth strategy it once was The impact of AI-generated answers and “search compression” How to adapt your marketing approach ...
Apr 18, 2025•17 min
In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect. From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like. It’s coming fast — here’s what to expect and how to stay ahead. Learn more at www.orange-gray.com
Apr 11, 2025•14 min
Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He’s written “Rise of the Youpreneur” and “Virtual Freedom,” both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, ...
Mar 28, 2025•52 min
In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it. Learn more at www.orange-gray.com #hearingcare #audiology...
Feb 28, 2025•13 min
In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success. Remember to subscribe for more tips on growing your he...
Feb 21, 2025•13 min
💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don’t track the right things. In this episode, you’ll learn: ✔ The biggest hidden revenue streams in private practice ✔ The #1 mistake that’s costing you money ✔ Easy ways to improve billing & coding ef...
Feb 14, 2025•19 min
The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider’s help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That’s why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently. They'll have the Midas touch (without changing anything that they're doing) In t...
Feb 07, 2025•17 min
This is all about the details. In this episode, I’m sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they’re often dismissed as “breathing room” in the schedule, they’re actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gray.com
Jan 31, 2025•18 min
Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.
Jan 24, 2025•38 min
Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since d...
Jan 10, 2025•32 min
There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com
Jan 03, 2025•15 min
This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/
Dec 27, 2024•32 min
As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year. In this episode, I walk you through each of them and share exactly what to do.
Dec 20, 2024•12 min
In October, it was published that Google had a 83.54% dominance on all online search. Since then, a lot has changed. OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion. Microsoft (ChatGPT’s biggest financial backer) are in line to be one of the...
Dec 13, 2024•16 min
Download the full PDF at https://join.orange-gray.com/24of2024 ** In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'. If you're a private practice leader, then get it downloaded.
Dec 06, 2024•23 min
Chelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice. With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024. From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your pr...
Nov 29, 2024•30 min
