Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we’re shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today’s most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new...
Oct 11, 2021•1 min
Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success. In this episode we also discuss: How content creators and artists can leverage NFTs to promote their work The role of your community in amplifying your message...
Sep 06, 2021•33 min•Season 2Ep. 19
Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products . She also shares how she’s breaking down stereotypes and clich és in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy. In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting u...
Aug 30, 2021•22 min•Season 2Ep. 18
Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy. In this episode we also discuss: P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products Earnin...
Aug 16, 2021•24 min•Season 2Ep. 17
Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic The methodology Kettle Foods used to engage th...
Aug 09, 2021•25 min•Season 2Ep. 16
Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also discuss: How Vespa used programmatic advertising data to shape product innovation and target a niche a...
Aug 02, 2021•29 min•Season 2Ep. 15
Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry. Rich Rosenzweig is the Regional Sales Director at Brave Software and a seas...
Jul 19, 2021•18 min•Season 2Ep. 14
Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers. In this episode, we also discuss: Utilizing blogs f...
Jul 12, 2021•19 min•Season 2Ep. 13
Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry. We also discuss: How social and video platforms have become the one-stop shops for impulse purchases The importance of meeting the...
Jul 05, 2021•30 min•Season 2Ep. 12
Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion. We also discuss: Extending Disney+ to global markets despite fierce competition Competing with other streaming platforms like Netflix and Amazon Prime...
Jun 28, 2021•27 min•Season 2Ep. 11
Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you’re an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you! Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most inf...
Jun 21, 2021•2 min
Richard Kramer , Founder of Arete Research and Brendan Eich , CEO of Brave Software, discuss the challenges with the current “ data donation agreement” that Big Tech has created related to user information and identity , along with the brand safety concerns advertisers are now facing. We also discuss: The benefits of informed consent for limited purposes. Online identity and its impact on advertising technology. Brand safety considerations that advertisers must pay attention to. Brave’s unique p...
May 31, 2021•39 min•Season 1Ep. 10
Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies. We also discuss: IRL experiential push ads on the side of buildings Unleashing a team culture of creativity and empowerment Pivoting to a remote culture with asynchronous communication and virtual community building Fill out our anonymous survey t...
May 24, 2021•22 min•Season 1Ep. 9
Sarah Stringer , EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers. In this episode of The Brave Marketer Podcast , we also discuss: The attention economy and what brands should consider when spending ad dollars Innovative, interactive and participatory consumer and media experience Uti...
May 17, 2021•26 min•Season 1Ep. 8
Michelle O’Connor , VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead. Michelle O’Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she e...
May 10, 2021•25 min•Season 1Ep. 7
This week on #TheBraveMarketer Podcast, John Nolan , Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions. John Nolan is Managing Director of APEX Content Ventures for Publicis Media. Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at Pr...
May 03, 2021•26 min•Season 1Ep. 6
This week on #TheBraveMarketer Podcast, Kevin Rose , Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business. Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, ...
Apr 26, 2021•25 min•Season 1Ep. 5
This week on #TheBraveMarketer Podcast, Dr. Fou , Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He’s also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million ...
Apr 19, 2021•29 min•Season 1Ep. 4
Title: The Future of Advertising is Cookieless Description: This week on #TheBraveMarketer Podcast, John Marshall , Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie. Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the th...
Apr 12, 2021•17 min•Season 1Ep. 3
This week on #TheBraveMarketer Podcast, Duncan Bird , VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing. In this episode of The Brave Marketer Podcast , we discuss: How to measure ROI on a Super Bowl ad Creating memorable marketing campaigns The cons of hiring celebrities as...
Apr 05, 2021•24 min•Season 1Ep. 2
Israel Mirsky , Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they’re making reflect the brand values they’ve committed to. The Brand Decision Framework helps OMD’s clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping ...
Mar 29, 2021•23 min•Season 1Ep. 1
Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty or to take a risk on something they truly believed in. Join Donny Dvorin , Head of Sales at Brave , every Monday as he interviews today’s most progressive marketers to uncover the brave marketing moments that have shaped their careers and the brands they’ve influenced. If you’re an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer pri...
Mar 15, 2021•2 min
