The Bottom Line - podcast cover

The Bottom Line

Alexander Spenceralexanderspencer.com.au

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.

Episodes

How outsourcing can help you find the perfect candidate anywhere in the world

Darshan Chavan is the Founder and CEO of Scale-X Solutions. Scale-X Solutions works with its clients to scale their business operations by outsourcing services. This allows businesses to find the best candidates without the hassle of recruitment and provides job seekers with full-time, work-from-home roles. In this episode, Darshan dives into the benefits of outsourcing in enabling businesses to find the best candidates, no matter their location. He opens up about the challenges he faced startin...

Jan 08, 202434 minEp. 69

Rain, hail, or shine: Why billboards are here to stay

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising. In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an ...

Dec 25, 202334 minEp. 68

The value of branding in an online world

Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories. In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason ...

Dec 11, 202327 minEp. 67

How building connections with customers online can boost your business

Camille Moore is the Director of Third Eye Insights. Third Eye Insights is a digital design consultancy firm transforming businesses through bespoke strategic marketing advice. In this episode, Camille breaks down how to better utilise social media to share your story, build connections with customers, and add value to your business. She also shares her insights about the surprising similarities between ancient Romans and modern marketing strategies. Resources and links: Third Eye Insights Camil...

Nov 27, 202335 minEp. 66

How to build a strong business and when to move on

Andrew Crosby is a Retired Business Owner best known for Blinds Online. Blinds Online is one of Australia’s largest online curtain and blind retailers and was turning over $13 million when he sold the business. In this episode, you’ll hear all about Andrew’s journey from brick-and-mortar stores to bankruptcy before exploring the online retail space. He’ll highlight the importance of doing what you know, surrounding yourself with the right people, and why he thinks everyone should go broke at lea...

Nov 13, 202327 minEp. 65

The importance of building strong relationships and trusting your team

Patrick Karnezis is the General Manager of Alpha Facilities Group and a former professional AFL player. Before hitting the boardroom, Patrick hit the field with the Brisbane Lions and Collingwood Football Club. In this episode, Patrick reflects on how joining the AFL at a young age changed his life and details his professional journey since retiring from the sport. He also shares how the experience of being a professional athlete has influenced his approach to running Alpha Facilities Group, and...

Oct 30, 202336 minEp. 64

How to lead purpose-led workplaces

Ben Bars is the Founder and CEO of We Are Unity, a consulting agency with a passion for leveraging purpose, building brands, and improving performance. Ben has worked all over the world, helping businesses define their vision and embed strategy into their culture. In this episode, Ben shares his insights on the core principles of purpose-led workplaces, and their benefits in today's business landscape. He also explores the importance of defining a collective goal, to genuinely excite people and ...

Oct 16, 202336 minEp. 63

How a podcast could transform your business

Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency. In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths ...

Oct 02, 202337 minEp. 62

What happens when business partners can't agree

Greg Thomas is a Commercial Lawyer and Director at Velocity Legal, a boutique law firm focused on private businesses, business owners, and family groups. In this episode, Greg explains the key factors to consider before entering a business partnership. He shares the main reasons business partners decide to leave a partnership, and explores the different mechanisms for resolving disputes. Plus, Greg breaks down the importance of a well-drafted shareholder's agreement, and the differences that it ...

Sep 18, 202326 minEp. 61

How to stop working "in" your business and start working "on" your business

Darren Bourke is a Business Coach for small businesses, and the author of "The Fourth Moon". You may remember Darren from his appearance on our previous episode, "The biggest challenges businesses are facing post COVID-19". In this episode, Darren shares the inspiration behind writing his book, and what the journey was like in completing "The Fourth Moon". He'll also share some key insights from the book, about the significance of strategy, implementation, maintenance, and leverage, in achieving...

Sep 04, 202334 minEp. 60

Why you should care about your business patents and trademarks

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks. In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness. Resources and li...

Aug 21, 202317 minEp. 59

How to digitise your business

Liz Ward is the Founder and CEO of Navii, a digital marketing education business that helps small business owners with their digital transformation journeys. In this episode, Liz shares how she got into digital business coaching, and what the inspiration was that led her to start Navii. She explains the basics of digitising your business, and how to choose the right tech stack for your business. Plus, Liz shares her insights into the tools all businesses should be learning. Resources and links: ...

Aug 07, 202330 minEp. 58

How to execute your businesses strategy effectively

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains how to actually execute a strategy within your business. He'll break down the pitfalls that a company may face in implementing their strategy, and how to address them before it's too late. Plus, Michael explains the importance of culture, and how it connects to the strategy within your business. T...

Jul 24, 202318 minEp. 57

How strategy can make or break your business

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains the importance of strategy, and how it can help your business succeed. He'll also break down the significance of communication and culture, as well as the steps you can take to implement a strategy in your business. Plus, Michael shares the common mistakes that leaders must avoid to help maximise ...

Jul 10, 202320 minEp. 56

Why you should care about your businesses branding

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what br...

Jun 26, 202331 minEp. 55

A better path to home ownership

Dean Arnold is the Founder and CEO of PublicSquare, a fintech company aiming to provide a better path to home ownership, through a rent-to-own home purchase model. In this episode, Dean shares the story of founding and expanding PublicSquare, before breaking down what the rent-to-own scheme is, and how it works. He'll also explain the role that technology and innovation are playing in the property space. Finally, Dean shares his best advice for aspiring tech entrepreneurs looking to scale their ...

Jun 12, 202332 minEp. 54

Exiting your business via a sale

Andrew Gurney is the Founder of Hardware Box, an e-commerce company that offers a wide selection of architectural, quality door hardware. He recently exited this business via a sale, and now works as the CEO of ScanSKU, a company that develops barcode scanners and applications. In this episode, Andrew explains what led to him selling his business, and the role that Lloyds Corporate Brokers played in facilitating a successful sale. He'll break down the process of exiting a company via a sale, inc...

May 29, 202327 minEp. 53

Understanding public relations

Phoebe Netto is the Founder and Managing Director of Pure Public Relations, a boutique PR firm that specialises in public relations for small and medium-sized businesses. In this episode, Phoebe explains what public relations actually is, and she shares the journey of what a day in her life working at a PR agency is like. She'll break down how small and medium-sized businesses can get the most out of public relations, debunk the biggest misconceptions about the industry, and Phoebe will share a ...

May 15, 202334 minEp. 52

The ins and outs of tax in the US

Nicole Suk is a Principal at Windham Brannon, an accounting firm based in Atlanta, USA. Nicole has over 20 years of experience in the industry, and is passionate about supporting her clients to grow their businesses both domestically and abroad. In this episode, Nicole shares some fascinating insights into how tax works in the United States, including the impact of technology in the world of tax, and how important it is to stay up to date with changes. Plus, Nicole explains the benefits of seeki...

May 01, 202320 minEp. 51

How to expand your business into the USA

Nicole Suk is a Principal at Windham Brannon, a mid-tier accounting firm based in Atlanta, USA. Nicole has 20+ years of experience in both the engineering industry and public accounting, which she uses to support her clients to grow their businesses both domestically and abroad. In today's episode, Nicole shares how her unique experience growing up in different countries shaped her desire to work in international services. She breaks down the things you need to consider when deciding to expand y...

Apr 17, 202323 minEp. 50

The process of listing your business on the ASX

Steve Orenstein is the founder of Zoom2U Technologies, an Australian delivery platform connecting customers and businesses with local independent couriers for same-day delivery. In this episode, Steve shares his expertise on the process of listing a business on the Australian Stock Exchange. He discusses the key factors to consider when deciding to list on the ASX and walks us through the steps to prepare your business for a successful listing. Finally, Steve provides valuable insights into the ...

Apr 03, 202333 minEp. 49

The benefits of factory audits

Darren Whittaker is an international trade expert with more than 20 years of experience, and the founder of Network Global Solutions, a global sourcing firm. He uses his extensive network of manufacturers and suppliers across the globe to source the best products for his clients. In this episode, Darren breaks down when and how the Modern Slavery Act could impact your business. He also shares what goes on behind the scenes in a factory audit, and the benefits of working with Azolla Certified fac...

Mar 20, 202320 minEp. 48

The legal considerations of international trade

Darren Whittaker is the founder of Network Global Solutions, a global sourcing company. With over 20 years of experience in international trade, Darren leverages his extensive network of manufacturers and suppliers to source products for his clients. In this episode, Darren takes us through the product sourcing process and the legal considerations involved. He explains what a procurement partner does, and provides insights into the legal requirements that businesses may need to follow, including...

Mar 06, 202322 minEp. 47

Goal setting tips from an Olympic athlete

Peter Bol is a two-time Australian Olympian, who finished fourth in the 800-metre final at the Tokyo Olympics. When he's not running, Peter is also a speaker, motivator, and mentor, who is dedicated to helping people across the world with goal setting, consistency, and resilience. In this episode, Peter shares his story, from migrating to Australia at a young age to becoming a professional athlete, before sharing his insight into his amazing campaign in Tokyo. You'll learn how to stay motivated ...

Feb 20, 202345 minEp. 46

How to manage and avoid burnout

Justin Sung is the Founder of JTT and Finding Gravity, as well as the Co-Founder of iCanStudy, an educational organisation teaching thousands of students from all over the world to learn more efficiently. In today's episode, Justin explains the differences between time management and task management, and how knowing the difference can greatly increase your productivity. He also shares his biggest tips on how to note-take effectively and provides some useful advice for achieving a state of deep w...

Feb 06, 202322 minEp. 45

How to learn more efficiently

Justin Sung is the Founder of JTT and Finding Gravity, as well as the Co-founder of iCanStudy, an educational organisation teaching thousands of students from all over the world to learn more efficiently. Justin draws on his own experience as a former medical doctor to share his knowledge, and create platforms to help people learn and improve. In today's episode, Justin shares his best tips on how to approach learning more efficiently. He also breaks down the best ways to achieve a growth mindse...

Jan 23, 202330 minEp. 44

Franchising 101

Jane Garber-Rosenzweig is the Founder and Principle of Gable Lawyers, a Melbourne-based law firm specialising in franchising, commercial, and business law. With over 18 years of experience in the industry, Jane is driven by her passion for franchising, and helping businesses expand through franchises. In today's episode, Jane explains the process of franchising, both from a franchisor and franchisee perspective. She covers everything from the documents that you need to be prepared, to the must-k...

Jan 09, 202335 minEp. 43

How to identify new business opportunities

Ravin Krishnan is the Regional Director of Abacus Worldwide, a membership-based organisation that connects businesses with accountants and lawyers across the world. In today's episode, Ravin explains the role of a business development manager and shares what they can do to foster relationships, new opportunities, and long-lasting connections. He also explains how business development managers should compose themselves when face-to-face with clients, before producing his biggest tips on identifyi...

Dec 26, 202242 minEp. 42

The biggest challenges businesses are facing post COVID-19

Darren Bourke is a consultant, coach, and mentor to small and medium-sized business owners. He has over 25 years experience in the business, and has even authored a book on sustainable business success called 'The Fourth Moon'. In this episode, Darren details the biggest challenges businesses are facing post-pandemic. He also explains how to retain employees, and what the various hybrid models are that are being used in workplaces today. Plus, how you can make your business stand out to attract ...

Dec 12, 202238 minEp. 41

How a good leader gets their strategy executed

Cameron Schwab is the Founder and CEO of designCEO. After being appointed CEO of the Richmond Football Club at the age of 24, Cameron built a career as the CEO of three AFL clubs over 25 years. Now, he's channelled his experience into providing leadership mentorship and support to anyone looking to build high levels of leadership in their business. In today's episode, Cameron shares how leaders make sure that their strategies are executed, and why adversity is so important. Plus, the unique ways...

Nov 28, 202234 minEp. 40