Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confide...
Apr 10, 2023•22 min•Season 3Ep. 57
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactl...
Apr 03, 2023•13 min•Season 3Ep. 56
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve dis...
Mar 28, 2023•22 min•Season 3Ep. 55
Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down ...
Mar 07, 2023•22 min•Season 3Ep. 54
SAVE THE DATE! Tuesday 28 February Come along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass. As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creatio...
Feb 20, 2023•19 min•Season 3Ep. 53
Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. In this episode, I cover: Why you should care about launch copy Improving click + open rates The Instagram content that performs best The DM strategy you need to start using What to include in your sales page Wanna keep the conversation going or be URL friends? Come fin...
Dec 16, 2022•25 min•Season 2Ep. 52
Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency. The college doors close at 11:59pm on Tuesday 13 December — no exceptions. In this episode I cover: Why BCC is so much more than a...
Dec 09, 2022•8 min•Season 2Ep. 51
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterpart...
Dec 05, 2022•17 min•Season 2Ep. 50
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! ...
Dec 01, 2022•17 min•Season 2Ep. 49
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Toda...
Nov 28, 2022•17 min•Season 2Ep. 48
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, ...
Nov 21, 2022•15 min•Season 2Ep. 47
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT Want your dream clients to book you, buy stuff and bow down to your brand? In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting. To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register.
Nov 17, 2022•5 min•Season 2Ep. 46
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz. In t...
Nov 14, 2022•27 min•Season 2Ep. 45
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. In this episode, I cover: How we stay booked and busy, despite t...
Nov 10, 2022•16 min•Season 2Ep. 44
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands...
Nov 07, 2022•18 min•Season 2Ep. 43
Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. In this episode, I cover: What it means to be a 'confident brand' How I built Bossy., the MOST confident brand How I differentiate between my personality and Bossy.'s 6 major signs you need a confidence boost How to diagnose — and solve — the issue/s Wanna keep the conversation going or be URL friends? Come find me @bossy.copywrit...
Nov 03, 2022•15 min•Season 2Ep. 42
This episode is brought to you by my free masterclass, Copy Camp . Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out. ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs. Keep your eyes peeled, cos in December 2022, there'll be...
Oct 31, 2022•16 min•Season 2Ep. 41
This episode is brought to you by my free masterclass, Copy Camp . Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out. Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time. In this episode, I cover: Why saves are so importa...
Oct 27, 2022•33 min•Season 2Ep. 40
After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, I cover: Where we've been this year! How Bossy. HQ has grown up (staffing, services + more) Bossy.'s courses + mini-courses you can enrol in Biiiiig exciting plans we have for 2022/2023 The new copywriter mentor program we're launching Get a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycam...
Oct 24, 2022•15 min•Season 2Ep. 39
This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I c...
Nov 29, 2021•20 min•Season 2Ep. 38
This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. In my upcoming masterclass, I'm diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too c...
Nov 25, 2021•25 min•Season 2Ep. 37
A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance. Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep w...
Nov 22, 2021•15 min•Season 2Ep. 36
Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. In this episode, I cover: The two parts of your...
Nov 18, 2021•16 min•Season 2Ep. 35
One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself. In this episode, I cover: What is SEO What killer SEO can do for your business Why it's near impossible to have SEO copy, without forfeiting to...
Nov 15, 2021•13 min•Season 2Ep. 34
Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories. After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, ...
Nov 10, 2021•18 min•Season 2Ep. 33
Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency. Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever. In this episode, I...
Mar 08, 2021•21 min•Season 2Ep. 32
Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’t feel motivated, I was constantly chasing my tail and always putting out a fire. At the end of the day, business is HARD — but it all comes down to mindset. Here I share with you some of the triggers that pop up from time to time for me, and exactly how I deal with them. In this episode, I cover: My experience with mindset blocks How your thoughts, ...
Mar 01, 2021•25 min•Season 2Ep. 31
It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have trouble actually put into practice. That's okay; most of us freeze when we see that blank caption box. Let's talk about why Instagram captions are MORE important that what you're posting! I'll also answer your top 5 Instagram caption FAQs that you submitted via - you guessed it - Insta. In this episode...
Feb 15, 2021•14 min•Season 2Ep. 30
What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely. Here I share with you 5 ways that being polarising can...
Feb 08, 2021•11 min•Season 2Ep. 29
I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there yet, I’ve got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing. It’s not always going to be easy to writ...
Feb 01, 2021•15 min•Season 2Ep. 28
