If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work. In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel ...
Mar 06, 2025•24 min•Ep. 453
EPISODE SUMMARY Virality doesn’t always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You’ll learn: ✅ The biggest mistakes business ow...
Feb 27, 2025•1 hr•Ep. 452
Think you have a sales problem? Let’s challenge that today! In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches. We’re also diving into: ✔️ The biggest myths around sales & why most entrepreneurs feel stuck ✔️ The power of pre...
Feb 20, 2025•50 min•Ep. 451
AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to ...
Feb 13, 2025•40 min•Ep. 450
The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing...
Feb 06, 2025•54 min•Ep. 449
Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any ...
Jan 30, 2025•1 hr 17 min•Ep. 448
*Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day ...
Jan 23, 2025•1 hr 1 min•Ep. 447
In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging com...
Jan 16, 2025•39 min•Ep. 446
In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coach to a fully expressed priestess — and how embracing her path led...
Jan 09, 2025•1 hr 7 min•Ep. 445
Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hea...
Jan 02, 2025•54 min•Ep. 444
In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer brand, and practical insights on diet, self-care, and creating a su...
Dec 26, 2024•53 min•Ep. 443
In this deeply moving episode, Natalie sits down with her friend + Founder of National Angels, Susan Ramirez. National Angels is a non-profit organization dedicated to transforming the foster care experience for children, youth, and families across the United States. Bossbabe has been a supporter of National Angels for years, deeply moved by the organization’s mission and Susan’s dedication to creating change in the lives of our most vulnerable population - children. Ahead of the holidays, Natal...
Dec 19, 2024•50 min•Ep. 442
In this long-overdue and first-ever public conversation, Natalie sits down with Alex Wolf, the original creator of Bossbabe, to unpack the untold story of the brand that changed everything. For the first time, they share the raw truth behind the creation of Bossbabe, its explosive rise, and how a simple idea became a global movement that inspired millions of women. Together, they reveal what it took to build this iconic brand, the challenges they faced along the way, and why Alex decided to step...
Dec 12, 2024•1 hr 13 min•Ep. 441
In this episode, Natalie and Alex share their own experiences of identity shifts, friendship dynamics, and releasing relationships that were no longer serving them. They talk through the sometimes uncomfortable—but ultimately freeing—process of letting go of the need to be liked by everyone. From shedding layers of societal expectations to cultivating meaningful relationships rooted in authenticity, this episode unpacks how embracing discomfort and setting boundaries can lead to deeper connectio...
Dec 05, 2024•53 min•Ep. 440
Natalie and Lindsay dive into surprising data about modern parenting, revealing how working mothers today spend MORE time with their kids as stay-at-home moms did in the 1970s. They explore how societal shifts, multitasking, and parenting expectations shape modern family life and what this means for entrepreneurs balancing business and motherhood. The conversation also uncovers the importance of nervous system regulation for business owners, how to build calm companies, and predictions about the...
Nov 30, 2024•1 hr 20 min•Ep. 439
Get ready to experience what it feels like to be in The Société membership as you listen to this episode. We’re dropping the recording from this month’s membership Q&A Call where Natalie and Lindsay answer relatable entrepreneurship questions from our members, and provide actionable advice on social media growth, maternity leave planning, hiring and managing your team, and so much more. Some of the questions covered are: "What’s the balance between posting frequently (on Instagram) and prioritiz...
Nov 28, 2024•59 min•Ep. 438
In this episode, Lindsay introduces the topic of reparenting—a powerful piece of motherhood for ambitious moms to be aware of. Inspired by a conversation between Natalie Ellis and Nakea Homer, Lindsay reflects on how childhood patterns like people-pleasing and overachieving show up in our parenting, relationships, and even our businesses. If you’re feeling like you’re on the verge of burn out or are misaligned doing the juggle of business and motherhood, this episode will help you explore how re...
Nov 23, 2024•21 min•Ep. 437
Ever wondered what it’s really like to build a business in your twenties, ride the rollercoaster of entrepreneurship, and come out the other side? In this episode, Natalie sits down with Teachable founder Ankur Nagpal to spill all the tea on the evolution of online education and the booming creator economy. Together, they take a trip down memory lane, sharing the highs and lows of startup life (spoiler: it’s not always pretty). Ankur also dives into the juicy details of navigating market saturat...
Nov 21, 2024•1 hr 9 min•Ep. 436
In this inevitably relatable episode, Lindsay dives deep into the concept of the mental load that mothers carry, especially entrepreneurial + working moms. She discusses the importance of recognizing each piece of the mental load that mothers carry and teaches on how to lighten this load, which is essential to preventing burnout. Lindsay introduces her framework of the "seven buckets" that encompass various aspects of a mother’s life, offering practical strategies to manage and share responsibil...
Nov 16, 2024•41 min•Ep. 435
In this episode, Natalie Ellis sits down with psychotherapist and digital health strategist Israa Nasir to tackle the trending issue of toxic productivity. They explore how high-achieving entrepreneurs can break free from the addiction of “doing more” and redefine success to match their balancing point. Whether you’re constantly chasing the next goal, feeling chronically behind, or struggling to balance your personal life and business, this episode offers practical steps to help you prioritize m...
Nov 14, 2024•1 hr 2 min•Ep. 434
In this episode of CEO Mama, Lindsay dives deep into the complexities of childcare, discussing its challenges, costs, and the various opinions surrounding it. She shares what she’s found to be the most important aspects when it comes to finding the right childcare for your family. The conversation also touches on handling disruptions in arrangements and the significance of alone time for mental health. We also reached out to our amazing CEO Mamas and asked how they navigate this as mothers and e...
Nov 09, 2024•52 min•Ep. 433
In this conversation, Nakeia Homer joins Natalie to explore the profound connections between personal healing and entrepreneurship. They discuss the impact of childhood experiences on adult life, the importance of intuition in career choices, and the journey of self-discovery. From healing relationships to the dynamics of reparenting + parenting, Nakeia and Natalie cover it all. Tune in for an empowering + uplifting conversation. TIMESTAMPS 03:30 - The Healing Journey of Entrepreneurship 09:00 -...
Nov 07, 2024•1 hr 4 min•Ep. 432
In this conversation, Natalie shares her candid experiences and insights on motherhood, discussing the challenges and realities of being a new mom alongside Alex Wombwell-Povey. They pull back the curtain and share their candid experiences as new moms navigating the advice they received from every angle. Find out what they think about seeking help, the impact of sleep, and if sticking to a routine really helps. Tune in and get the tea being a new mama and how to deal with all the advice you hear...
Nov 02, 2024•42 min•Ep. 431
In this episode, Natalie shares her insights on the myth of passive income, emphasizing that true freedom comes from designing your work and life intentionally. She discusses her personal experiences with work-life balance, the importance of focusing on your own business rather than comparing it to others, and how to redefine success in a way that aligns with your values and goals. She shares three better questions to ask yourself than, “How can I stop trading my time for money?” TIMESTAMPS 00:5...
Oct 31, 2024•23 min•Ep. 430
In this thought-provoking episode of Motherload, Lindsay tackles the complex question: can ambitious mothers truly do it all? She dives into the societal pressures surrounding motherhood and entrepreneurship, emphasizing the need to redefine what "doing it all" really means. From the importance of support systems and community in balancing responsibilities to encouragement to believe in your capacity to achieve your dreams while recognizing the value of seeking help… it’s all in this episode. Tu...
Oct 26, 2024•20 min•Ep. 429
In this powerful episode, Natalie sits down with marketing legend Seth Godin to discuss game-changing strategies for female entrepreneurs. From redefining what it means to "do it all" to how to become the go-to expert in your niche, this conversation is packed with invaluable insights. Seth shares his unique perspective on creating viral content, scaling your business, + being an intentional entrepreneur. Whether you're struggling with marketing consistency or feeling overwhelmed by the noise on...
Oct 24, 2024•59 min•Ep. 428
Natalie and Lindsay delve into the complexities of motherhood, particularly focusing on the theme of resentment. They discuss how early motherhood can bring unexpected feelings of resentment, especially in the context of being the primary caregiver and breadwinner. The conversation emphasizes the importance of communication, self-care, and building a supportive community to navigate these challenges. They share personal experiences and insights on how to address feelings of inequality and the me...
Oct 19, 2024•50 min•Ep. 427
Natalie welcomes MTV reality star, entrepreneur, and fitness coach, Holly Hagan-Blyth to the podcast. Holly discusses the ups and downs of being a reality TV star, the evolution of her personal brand, the importance of self-reflection, and how she turned her platform into a thriving business in the health and fitness industry. They also dive into the significance of teamwork in both parenting and business, and how motherhood has shifted her perspective on work-life balance. TIMESTAMPS 02:50 - Ca...
Oct 17, 2024•1 hr 7 min•Ep. 426
In this episode of Motherload, Lindsay discusses the often overlooked positive aspects of social media in relation to motherhood. She shares her personal journey and how social media has provided her with parenting tools, a sense of community, and resources for inner work. Lindsay emphasizes the importance of reframing the narrative around social media, highlighting its potential to support mothers rather than detract from their experiences. The conversation explores the duality of social media,...
Oct 12, 2024•36 min•Ep. 425
Join Natalie and Freedom Fast Track student Emily Houltram of The Sleep Chief UK in this insightful episode of the BossBabe Podcast! Emily shares her inspiring journey from a corporate marketing career to becoming a baby sleep consultant, driven by her passion for helping families. Discover how she identified a niche in sleep consulting + the importance of marketing to her ideal customers. They discuss strategies for building a fulfilling, freedom-based business, learning to delegate effectively...
Oct 10, 2024•1 hr 24 min•Ep. 424
