When it comes to marketing our businesses, we’re taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat. Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us. In this episode, I share how to start niching by emotions, not by demographics. Your demographic niching reveals ...
Mar 16, 2023•21 min
We’re finally in an era where people no longer want to sweep their truth under a rug, and when it comes blended families, people are more open to having discussions as opposed to the past. Why should we always communicate our feelings with our family and how does that help our relationships to thrive? It can be easy to get upset about certain things especially in a blended family, so how do we deal with those difficult emotions without hurting the people around us? In this episode, certified lif...
Mar 09, 2023•37 min
As moms, we are often influenced by other parents and people who may not agree with our parenting style. It’s easy to feel pressured and change the way we do things, but it’s important to remember the intention behind our beliefs and systems. How do we stay true to our opinions even when people are telling us otherwise? How do we ensure that we stay accountable as parents, and how do we begin making changes if a certain parenting style doesn’t give us the results we want? In this episode, workin...
Mar 02, 2023•48 min
Many couples find themselves in a place where the playfulness, flirtiness and intimacy in their relationship completely shuts down. You know you love each other and want to be together, but you just don’t feel as connected as before. Reigniting those exciting fun feelings can feel really hard, but what if we could do it by simply opening up little doorways of connection? How do we reimagine connection and communication in our relationships both inside and outside of the bedroom? In this episode,...
Feb 23, 2023•56 min
As women, moms and humans in general, the last few years have really put a microscope on our lives and forced many of us to face the fact that we feel overwhelmed, stuck and unhappy. Anytime we find ourselves in this space, it’s a sign that we’re not being honest with ourselves, and that our inner wisdom is desperately trying to tell us something. How do we tap into this inner wisdom, figure out why we feel stuck and then work toward a feeling of alignment? In this episode, certified life coach ...
Feb 16, 2023•39 min
For far too long, many of us have struggled with people-pleasing, guilt, walking on eggshells and not prioritizing what gives us joy. Thankfully, we’re now in an era where setting boundaries, voicing our needs, and better communication is becoming the norm. We hear a whole lot about setting boundaries, but that’s hard to do when we don’t know who we are, or what we want to lean into and step away from. How do we tap into the little clues pulling us towards what makes our hearts burst? In this ep...
Feb 09, 2023•41 min
As women, we’re born and bred in a world where self-care is seen as selfish, a luxury or something that’s always out of reach. We often put ourselves so low on the priority list, we end up falling apart, lacking energy and miserable, with bodies we don’t feel good in. We’re taught to be okay with putting ourselves on the backburner, so how do we start paying attention to self-care? How do we advocate for our own wellbeing? In this episode, self-care specialist, podcast host and best selling auth...
Feb 02, 2023•37 min
It’s evident that women are becoming more fearless and advocating for themselves as we navigate through the struggles and face battles head on. Times are changing and women are standing up for themselves and what they believe in. As women, how do we fill up our own cups so that we can pour out and provide for others? Why should we take a stand and do something about the matters that oppress us? In this episode, entrepreneur, inventor and writer Jillian Coburn joins me to discuss why you should s...
Jan 26, 2023•39 min
When it comes to marketing, the world isn’t craving more cutthroat strategies, spammy ads, heavily branded content or TikTok dances. People are yearning for a sense of belonging and community - a safe space for them to be true to themselves. From a brand marketing perspective, there’s a rock solid business case to put community front and center of what we do. The more entrepreneurs build movement and collective-based businesses, the better off the whole world’s going to be. Why is community such...
Jan 19, 2023•44 min
As moms and business owners, being productive with our time is crucial, but we all know how hard that can be sometimes. Very often when we feel chaos, stress and overwhelm and we’re struggling to get things done, we blame it on our schedules and time management skills, but what if it goes a lot deeper than that? Productivity, or lack thereof, has everything to do with how we feel. How do we do the inner work that makes productivity inevitable? In this episode, I’m joined by Integrative Productiv...
Jan 12, 2023•49 min
To many of us, turning our businesses into a million dollar brand is nothing but a pipe dream. Without the proper support, finance and safety net, it can feel too far out of reach. Fear of failure holds us back and stunts growth and taking our businesses global seems impossible. How do we reinvent our businesses and turn it into an industry giant? How do we gain the confidence to take our brand global, and how do we prepare ourselves to take the necessary risks to make our business boom. Foundin...
Jan 05, 2023•1 hr 5 min
When it comes to getting featured, we need a pitch that gets people instantly captivated by what we have to share. It gives us an opportunity to get better at what we want to say and the way we say it. How do we ensure that our pitches have the correct angle and are positioned in a way that makes featuring us a no-brainer? Why should we share stories and discussions when it comes to pitching other people? CEO of Pursuing Results Matt Johnson joins me again to talk about pitching people with the ...
Dec 29, 2022•45 min
It’s evident that the world and how we do things is changing, especially how we grow and run our businesses. A big part of this comes down to the people within our businesses and the way we lead them. College doesn’t necessarily equip the people we want to hire with the skills they need to be successful, so how can we step in and bridge that gap? How do we help our employees and teams be a part of something bigger? In this episode, the CEO of Pursuing Results, Matt Johnson returns to discuss the...
Dec 22, 2022•39 min
There’s nothing like walking into our homes and feeling like they’re truly ours, and that in every nook and cranny, our identities are apparent. We all have unique personalities, quirks, stories and styles, but so many of us don’t see those things reflected in our spaces, and that affects our wellbeing. How do we bring our stories and lifestyles into how we arrange and decorate our homes? Can we take control of the clutter so that we feel calm in our spaces? In this episode, certified Interior D...
Dec 15, 2022•47 min
Many people don’t consider themselves creative by any measure of the word, but the truth is, creativity is something we’re all born with. If we tap into and nurture that part of ourselves, it can actually help us and our businesses thrive. Why is it so important to understand creativity within ourselves and how our brain works? How can we hone this asset and extract value from it? How can we equip our creativity, and what are some of the things that lock it up? In this episode, creator of Busine...
Dec 08, 2022•43 min
A lot of times, once we reach our goals, we want to do more. The list of things we want to achieve keeps growing, and new goals take the place of old ones. That’s perfectly natural. Our goals don’t have to be set destinations - they can be rolling milestones toward creating what we want. Why do we yearn for more, and why do we grapple with deciding what to do? Can trial and error help when it comes to doing more, and how do we deal with failure? In this episode life coach, podcast host and pract...
Dec 01, 2022•35 min
As moms, business owners and human beings in general, our lives are messy. We have scars because of what we’ve been through, and sometimes it feels like those experiences make it harder to be successful in our businesses. The truth is, everything we’ve been through (good or bad) influences the fullness of who we are today, and there’s so much beauty in that. In this episode, I share the power of being thankful for the things that have gotten us here, even the hard ones. We have this immense powe...
Nov 24, 2022•17 min
As Boss Moms, we tend to bite off more than we can chew, and say yes to whatever comes our way even if it doesn’t align with where we want to be. Toxic hustle culture holds us to an unhealthy standard, leaving us with less time for the things that truly energize us. It takes work to build a business and raise a family, so how can we track our time so that it’s spent doing the things that matter to us? Can we break away from hustle culture and reclaim our energy so that we are more energized to w...
Nov 17, 2022•45 min
Sales gives some people energy and they thrive on it, but for others, it can be taxing. A lot of people don’t want to sell because the idea of asking for things feels wrong. If we nurture our audience in the correct way, we don’t actually have to sell at all! Connecting with our audience can help us make more without having to sell so much. In this episode, I talk about the importance of nurturing your audience, ways to make sales easier to execute, and how to make selling not feel like selling....
Nov 10, 2022•17 min
Boss Moms do a lot, but so many of us still feel inadequate when it comes to our careers, kids and relationships. These feelings are totally normal, and the more we talk about these struggles with each other, the less judged and alone we feel in them. How does being vulnerable help us connect with other people? How can sharing stories help us work through difficulties? In this episode, I am joined by the CEO and Founder of the Free Mama movement, Lauren Golden, who discusses the impact of sharin...
Nov 03, 2022•34 min
Desire is something really normal, but we don’t talk about it and the way intimacy can impact the way we feel about ourselves and the relationships we sustain. A lot of the things we believe about intimacy and desire could actually work against creating a deeper connection, so how do we shift to something better? How does desire actually work and how can the connection we have with our bodies influence desire? In this episode, sex and couples therapist Annika Cook joins me to discuss what desire...
Oct 27, 2022•52 min
Everyone’s got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build. Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that’s key to getting people to buy from us. How do we use these stories in our messaging? In this episode, I’m joined by The Pitch Whisperer John Livesay and actor A...
Oct 20, 2022•43 min
It can be daunting trying to balance being an entrepreneur and a mom, especially when our kids are younger and need us around most of the time. Our kids need to be able to relate to other children, recognize and understand their own emotions, but also empathize with others. What tools can we use to raise emotionally intelligent humans? How do we make sure we show up for them? In today's episode, CEO of Seed and Sew, Alyssa Blask Campbell shares insight on the 5 components of emotional intelligen...
Oct 13, 2022•54 min
As moms, it’s safe to say that our schedules can sometimes be unpredictable. Our lives are filled with unscheduled interruptions which make doing things in a long, uninterrupted flow extremely difficult. What if we could create massive results without making huge leaps? Let me introduce you to the micro-movement! It’s all about the power of micro-shifts and doing the little things that facilitate big changes. In this episode, I talk about the micro-movement, why it’s where we need to be and how ...
Oct 06, 2022•19 min
When your business relies on live launches, you have to use social media intensely, all the time which takes all the fun out of it. With evergreen systems, we can build vibrant businesses without being beholden to social media, freeing up valuable mental energy and time. How can we build systems that can sell consistently for years? In this episode, I share why evergreen systems make growing our businesses so much easier. If you’ve been running your business, creating content, doing all the thin...
Sep 30, 2022•8 min
If we want to grow our business while spending less time on social media, we need a way to nurture people to know, like, trust us and want to buy from us. An email nurture system designed to build relationships makes this possible, all while reducing our reliance on social media and pushy sales tactics. How does the permission sandwich system work? In this episode, I share how to grow our businesses using email nurture. If you’ve been running your business, creating content, doing all the things...
Sep 29, 2022•7 min
Using social media to grow our businesses puts the job of showing up, sharing, teaching and managing entirely on our shoulders - no wonder it’s exhausting. Is it possible to reach people, build authority and lead people to buy from us without social media? In this episode, I share why building community is an easier path to growth. If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurt...
Sep 28, 2022•7 min
One of the key things we need to do in our businesses is build authority. We have to show that we’re credible and trustworthy, an expert in our niche. There are many ways we can go about building authority, and ladies, it doesn’t have to involve crazy TikTok videos. In this episode, I share why social media isn’t the only path to authority. If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and...
Sep 27, 2022•7 min
Human beings are naturally social - we enjoy talking to people, getting to know them, and hanging out, so why does social media feel like such a drag? The reason we experience so much annoyance, cynicism, fear and hesitation around social media has nothing to do with the platforms and the people - it has EVERYTHING to do with our messaging. In this episode, I’m going to share why we don’t enjoy social media and how to start changing that! If you’ve been running your business, creating content, d...
Sep 26, 2022•6 min
If you thought of your business as a person with feelings, needs and dreams, you might just realize that you’re guilty of cheating on it. So many of us consider ourselves multi-passionate, but dabbling in multiple things could leave our businesses feeling neglected, which affects what we get out of them. What are the signs that our businesses feel neglected and want to be loved on a little more? How do we show up if we want to show our businesses that we love and value them? In this episode, I’m...
Sep 22, 2022•21 min
