As entrepreneurs, and especially as women, most of us have a deep desire to ‘save the world’ and be of value to others, and that’s beautiful, but it can make niching down incredibly difficult. The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn’t consume every waking moment of our days, so we have to resist the urge to be everything to everyone. However, that can be easier said than done. How can we possibly go deep on just a few things, ...
Feb 17, 2022•49 min
While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to 'hustle' to be successful does more harm than good. The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can we cultivate a better soul-life balance? In this episode, Business Consultant at Clone Yourself, Sam Kabert opens up about his path to self-awareness as a recovering workaholic. If we don't have...
Feb 10, 2022•54 min
Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn’t even exist, how do we acclimate to tech being an ever-present part of our kids' lives, and how do we ease them into it so that they have a healthy relationship with it? As parents, we can’t ignore where the world is right now, but we can still set boundaries so that our children use tech when they...
Feb 03, 2022•42 min
Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else ? Pivoting in business can be vital for our sanity, but how can we be sure we’re moving into something we’re actually going to enjoy, and is there ever a ‘right’ time to make that move? In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she w...
Jan 27, 2022•28 min
As Boss Moms, we all want to achieve big things, but that doesn’t always mean we have a clear idea of what that might look like. Luckily for those ladies who just aren’t sure what their bigger picture is, Virtual Assistance can be a great starting point . There’s no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunities. So, how does one get started as a VA, and how can we adapt the role as we go? How can we use virtu...
Jan 20, 2022•16 min
Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level. The question is, can we build a profitable business around a highly niched concept? In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business. 3 Things Yo...
Jan 13, 2022•37 min
The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals? With so many ideas and strategies flying at us, it can be hard to really focus on what’s actually in alignment with us. How do we make sure we’re starting 2022 without the baggage of the last year? In this episode, I'm joined by Online Marketing Strategist...
Jan 06, 2022•34 min
‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go. How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens? In this episode, I share a plan that will help us accomplish our financial, environmental and emo...
Dec 30, 2021•24 min
As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call. When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months. The only problem is, picking jus...
Dec 23, 2021•31 min
Niching down is by far the most effective way to make more money, while simultaneously making our lives easier , so it’s no surprise why so many business experts are all for narrowing our scopes. The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant. What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody? In this episode, producer ...
Dec 16, 2021•29 min
Black Friday has come and gone, and I didn't do a sale this year. Why? I just didn't want to. So many of us get wrapped up in doing seasonal sales because that's what we think we 'should' be doing, but we seldom give much thought to whether or not we actually want to do them. Ladies, I don't want that for us! Our lives should be full of the things we enjoy . That being said, choosing not to follow the trends isn't always easy, especially if we're constantly seeing and hearing what everyone else ...
Dec 09, 2021•18 min
For most Boss Moms, taking two weeks off would put us two weeks behind . Wouldn’t it be great if our businesses got better even when we’re not there? The great news is, that’s possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what’s next. That being said, that can be easier said than done. How can we think about the long-term and plan for it effectively, while staying focused on what needs to be done now? In this ...
Dec 02, 2021•18 min
Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that’s no longer the case, and today, we can base our relationships on who really brings us joy , no matter where they are. However, let’s face it: that can be super overwhelming at times! If the world is our oyster when it comes to the people we’re closest to, where do we even begin? Who should we be bringing into our lives, and is there anyone we should avoid altogether? In this episode, I’m sorti...
Nov 25, 2021•24 min
For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform. Is it a search engine or a social network? Can it work for people who sell business products? Well ladies, today I’m excited to be joined by a business owner who will answer these questions and more, and share how to implement a simplistic, aligned long-term Pinterest strategy. In this episode, founder and owner of Simp...
Nov 18, 2021•41 min
As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm! Being intentional about what we grow is super important, and when we want a particular life for ourselves, we often have to go against the grain of fast growth. In today’s episode, I’m joined by the founder of AccessAlly, Nathalie Lussier. How has the lifestyle she wants for her fa...
Nov 11, 2021•41 min
From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn’t mean we can’t laugh or joke about it too. There is definitely room for humor in the craziness of motherhood, and when we do it together, it’s validating, liberating and uniting. In today’s episode, I’m joined by the creators of the hugely popular podcast, Band of Mothers, Shayna Ferm and Tracey Tee. ...
Nov 04, 2021•44 min
Trigger Warning: In this episode, we discuss sensitive mental health topics. As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening. How can we banish those feelings of shame for good, so we can talk about our experiences with others and get the help we need, when we need it? How can we start giving ourselv...
Oct 28, 2021•52 min
Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand. Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting. We should always yearn to write something great, and that often means getting some help, even if you’re a talented writer. Today I’m joined by ...
Oct 21, 2021•48 min
Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born! The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins. What’s the story behind Inner Beauty Cosmetics, and how did Julie create a product that’s wa...
Oct 14, 2021•32 min
Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off? How do you even validate if it’s a good product idea in the first place? In today’s episode, I’m excited to be joined by fashion entrepreneur, product designer and business coach, Sarah Shaw. She shares her incredible story of creating a million do...
Oct 07, 2021•50 min
Your big, beautiful brain creates amazing things that help people. If we don’t mention these things, it’s impossible to build anticipation and get people to actually buy them from us. The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we’re selling in every blog or podcast? In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers. 3 Things You’ll Learn in Th...
Sep 30, 2021•26 min
Humanity may not be as dialled into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important. The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business wi...
Sep 23, 2021•40 min
We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming. Getting on a call will feel a lot easier when we shift our goals and change our approach. Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process. How do we execute these calls in order to get the result that we want? In this episod...
Sep 16, 2021•50 min
Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales? For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it? More importantly, is it possible to do that without feeling sneaky and manipulative? In this clip, I’m sharing my...
Sep 09, 2021•32 min
Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in . How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead? In t...
Sep 02, 2021•38 min
Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience? Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers ? In this episode, mother-daughter duo and co-founders of Girl Gang Strong, Kennishia and Kyree Duffus share how they turned Kyree’s experience w...
Aug 26, 2021•29 min
Growing a business takes a ton of time - something many Boss Moms just don’t have enough of. The solution is to make more time, and the only way to do that is by hiring people. For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we ensure we’re finding the best fit for the job? In this episode, creator of The Hiring Fix course, Emily P...
Aug 19, 2021•37 min
Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures. How can we turn something like meditation for stress alleviation into a business, so we can use what’s helped us to assist countless others? How can we fall in love with our daily practices enough to promote them? In this episode, CEO of Expectful, Nathalie Walton shares how she became the co-founder of a business that helped her ...
Aug 12, 2021•34 min
There's a huge difference between having people who drift in and out of our lives and being surrounded by truly great human beings who will help us achieve anything we set our minds to. How can we start saying no to the relationships that don't serve us, so we can focus all our energies on the connections that consistently inspire and fulfil us, instead? Is it even possible, when so many women struggle with saying no? Where do we get the confidence to believe we can say no, in the first place? I...
Aug 05, 2021•51 min
Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What’s stopping them from tapping into their full creative potential, and what can we do about it, as parents? How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity that will help them in the real world? In this episode, award-winning author of the Britfield book series,...
Jul 29, 2021•37 min
